E-Commerce UX Research Articles
The below 350 e-commerce UX articles are all based on Baymard’s 150,000 hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 60,000 UX professionals and get a new article every week by email.
Always Provide 3 or More Product Thumbnails in Product Lists and Search Results
Our UX testing found that 1 or 2 images are often not enough to communicate sufficient visual information to users in the product list and search results. See our latest Product List findings.
November 5, 2024
New Apparel & Accessories UX Research: 3 High-Level Takeaways from 1,765 Hours of Testing
October 30, 2024
Mobile App UX Trends: The Current State of Mobile App UX (10 Common Pitfalls & Best Practices)
October 24, 2024Popular
150,000 Hours of Research Condensed Into Weekly Bitesized UX Videos: Find Us on YouTube
October 22, 2024
Furniture & Home Decor UX: Always Provide a “Dimensions” Image
October 15, 2024
Furniture & Home Decor UX: Always Include Contents and Quantities in the List Item for Sets and Bundles
October 8, 2024
Always Collapse Completed Accordion Checkout Steps into Summaries
Accordion checkouts can perform great — but many sites make 1 crucial mistake. See our latest Checkout test findings.
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Always Integrate Social Media Visuals on the Product Page for Relevant Products (67% of Sites Don’t)
October 2, 2024
Apparel & Accessories Sites: Always Provide an Aggregate “Fit” Subscore in the Reviews (33% Don’t)
September 24, 2024
2024 E-Commerce Product Finding: Expanded and Updated Research Findings
September 17, 2024
Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (41% of Sites Have Issues)
September 12, 2024Popular
Furniture & Home Decor: New UX Benchmark with 5,000 Performance Scores and 5,400 Best Practice Examples
September 3, 2024
6 Ways to Get More Out of Your Order Confirmation Page
Too often the order confirmation page is a dead end for users — but our testing revealed 6 ways to use it as a way to further engage users with your brand. See our latest test findings.
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