Player Acquisition, Engagement, & Monetization

Extend the life of your game and accelerate business growth by focusing on acquisition, engagement, and monetization

Introduction to AWS Analytics

Watch the AWS for Games Tutorial Series to learn about AWS’s approach to game analytics, including how to create robust analytics pipelines.

Use data to grow your game

Build global communities
AWS enable building and engaging healthy communities, moderating player interactions, and personalizing player experiences.
Smart player acquisition
AWS accelerates player acquisition by providing a scalable, global infrastructure and solutions from the industry’s top marketing/acquisition partners.
Deepen player engagement
AWS enhances player engagement by powering advanced player lifecycle journey tools which can target new players efficiently, create personalized in-game experiences, and create lifelong fans.
Grow with monetization tools
AWS helps you accelerate business growth with robust monetization offerings that enable you to convert fans into revenue-driving customers.

Explore solutions by use case

Ads within Games

Anzu.io enables studios to integrate high-quality, non-intrusive ads directly into gameplay environments, delivering a premium ad experience that helps attract new players while maintaining immersion.

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Ad Attribution

Appsflyer provides precise ad attribution tracking, allowing studios to identify which campaigns drive installs, optimizing marketing spend and ensuring efficient player acquisition.

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Ads Creative

Liftoff.io uses AI to optimize ad creatives in real-time, improving the performance of acquisition campaigns by increasing conversion rates and driving high-quality installs.

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Personalization/CRM

Clevertap enables studios to personalize in-game experiences and communication through CRM, increasing player retention by delivering tailored content and offers.

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Push Notifications/Emails

Braze helps studios re-engage players through targeted push notifications and email campaigns, reaching players at the right moments to bring them back into the game.

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Player Insights

Amplitude provides deep analytics on player behavior, helping studios make data-driven adjustments to the gameplay experience, reducing churn and increasing player engagement.

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Targeted Offers

Clevertap allows studios to send personalized offers to players based on their behavior, driving higher in-game purchases and increasing monetization.

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In-Game Storefront Optimization

Braze optimizes in-game storefronts by personalizing recommendations and promotions, increasing the likelihood of player purchases and boosting monetization.

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In-Game Ad Monetization

Anzu.io seamlessly integrates ads into gameplay, allowing studios to monetize through immersive in-game ads without disrupting player engagement.

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AWS services

Amazon Redshift
Amazon Cloudfront

Securely deliver content with low latency and high transfer speeds.

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Analyze all of your data with the fastest and most widely used cloud data warehouse.

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Amazon Redshift
Amazon Athena

Analyze petabyte-scale data where it lives with ease and flexibility.

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Simple, scalable, and serverless data integration.

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Modern Data Architecture on AWS
Amazon Kinesis

Collect, process, and analyze real-time video and data streams. Get started with KinesisConnect with Kinesis sales support

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AWS Lake Formation
Amazon SageMaker

Build, train, and deploy machine learning (ML) models for any use case with fully managed infrastructure, tools, and workflows

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Amazon Personalize
Amazon Personalize

Elevate every customer experience with AI-powered personalization.

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AWS Clean Rooms
AWS Clean Rooms

Create clean rooms in minutes. Collaborate with your partners without sharing raw data.

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AWS Entity Resolution
AWS Entity Resolution

Easy-to-configure, ML-powered entity resolution service.

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Customer stories

See what some of our game development friends and customers have to say about player acquisition, engagement & monetization solutions. 

Zynga

Zynga Modernizes Mobile Analytics with AWS

Leveraging its RA3 instances, Zynga rapidly increased query performance while simultaneously reducing operational overhead and costs. Learn about the analytics solution that supports hit franchises like Words With Friends and Zynga Poker.

Watch the video »
Zynga modernized mobile analytics with Amazon Redshift RA3
WB Games Uses AWS to Pursue the Art of Data-Driven Storytelling
WB Games

WB Games Uses AWS to Pursue the Art of Data-Driven Storytelling

Using AWS solutions such as Amazon SageMaker, Amazon Redshift, and Amazon S3, WB Games is able to capture, ingest, analyze, and action insights to help developers become more agile with their approach to storytelling.

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Gameloft Migrates to AWS, Modernizes Mobile Gaming Analytics
Voodoo.io

Voodoo.io Improved Recommendations For Its Players Using AWS

Voodo.io, a mobile games builder with hit games that include Helix Jump, Snake VS Block, and Paper.io., used Amazon SageMaker to build, train, and deploy its machine learning inferences in production and improved recommendations for its players.

Watch the video »

Lazy Koala Makes the Winning Move to Analytics with AWS
Lazy Koala

Lazy Koala Makes the Winning Move to Analytics with AWS

With the Game Analytics Pipeline solution, Lazy Koala had access to a framework for ingesting game events into a data lake for storage and easy access for analysis.

Read the blog »

WB Games
WB Games

WB Games Leverages AWS To Scale Games To Handle Up To Three Billion Events Per Day

WB Games leverage AWS to easily scale games like MultiVersus to handle up to three billion events per day at launch while using analytics to make data-driven decisions that influence their business strategy and improve player experiences.

Watch the video »

Innovate with key industry partners

Discover purpose-built AWS for Games solutions and services from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building solutions on AWS.

Accelbyte

Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu.io enables studios to integrate high-quality, non-intrusive ads directly into gameplay environments, delivering a premium ad experience that helps attract new players while maintaining immersion.

Learn more about Anzu »
Beamable

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. AppsFlyer empowers thousands of brands and 10,000 technology partners to create better, more meaningful customer relationships.

Learn more about Appsflyer »
Heroic Labs

Modulate’s ToxMod is gaming’s only proactive, voice-native moderation solution. Built on advanced machine learning technology and designed with player safety and privacy in mind, ToxMod triages voice chat to flag bad behavior, analyzes the nuances of each conversation to determine toxicity, and enables moderators to quickly respond to each incident by supplying relevant and accurate context.

Learn more about Modulate »
Momento

GGWP is a smart, AI-powered moderation platform that enables you to easily view your game's aggregate community health, review incidents that occur with contextual information, and understand each players' overall impact in your community. We help you to work smarter, not harder, to tackle your game's biggest issues so you can focus more time, energy, and resources on the players and problems that matter most.

Learn more about GGWP »
Pragma

Guardian for Games, detect and stop harmful behaviors to optimize the player experience and grow your community.

Learn more about Spectrum Labs »
Amplitude

CleverTap uses Artificial Intelligence and Machine Learning to personalize the customer experience using real-time behavioral data. These precise predictive models result in timely, relevant engagement opportunities based on each user’s exact needs.

Learn more about Clevertap »
ClickHouse

Orchestrate live marketing and operational messaging programs that incorporate consumer, enterprise, and third-party data.

Learn more about Braze »
Snowflake

AudioMob utilizes AWS for their in-game audio ad platform. EC2 powers their ad platform, CloudFront enables fast global content delivery, S3 stores data, Redshift analyzes campaign data in milliseconds, and Glacier provides low-cost long-term data archiving. AWS has allowed AudioMob to scale, optimize ad delivery and campaigns through data insights, meet privacy requirements.

Learn more about AudioMob »

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