Steffen Daleng

Influencer marketing is more than just a trend in Australia—it's a powerful tool for building authentic connections with your audience. Australian consumers value authenticity and relatability, making influencers key players in shaping brand perception. From micro-influencers with niche followings to major social media personalities, partnering with the right influencers can amplify your message, boost brand awareness, and drive real engagement.

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Reviews showcase high-impact social proof for your store, establishing trust with shoppers and building stronger customer relationships. How successfully you generate and display high-quality reviews comes down to the platform you implement into your tech stack. Bissell Australia made the switch to Okendo Reviews from their previous provider for the easy-to-use platform and strong support from customer success. #CustomerReviews #SocialProof #EcommerceSuccess

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Australian retail sales rose 2.1% in June 2024 year-on-year. This continues recent weak trends, even though some of our feedback has been stronger over the past two months. The data does reveal smaller retailers are doing it tougher. There was a significant pick-up in fashion and department stores, modest pick-up in electronics with a slowdown in dining out and liquor. For FY24, retail sales only rose 1.8%, well below the long-term average of 5.0%. Any acceleration in sales is likely to be gradual given low household savings and dis-inflation for retail goods. For more, click here https://lnkd.in/gZGrv47E

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Do you want to get your marketing and sales in order? Check our out latest ANZ Business Growth Webinar on the topic of Marketing and Sales to Accelerate Growth. Join the discussion with host Dr Jana Matthews together with alumni CEOs Andy Freeman of Sneakers & Jeans and Briony Horner of Succession Ecology Pty Ltd. Register for the webinar: https://bit.ly/3xZO4In See the article below to prep for the webinar. #centreforbusinessgrowth

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IAB Australia's new retail media state of the nation report makes for some compelling reading. What I found particularly interesting is that while retail media in Australia is still arguably in its early stages, the pace of adoption is really ramping up. Respondents who have retail media as a significant part of their marketing mix have grown to 37% in mid-2024 from 26% in early 2023. #Retailmedia is allowing many of these advertisers and agencies to increase sales and to reach customers right at the point of sale. I expect that by this time next year, we’ll be seeing this figure pushing well north of 50%. 

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I am a sucker for a good industry report and this one is going to be verrrry good. Make sure you have your say. It's the last chance for retailers to have their say in Shippit's State of Shipping in Australia. Good? Bad? Indifferent? Let it all out. It is therapeutic. 🚚 Plus if you participate in this year’s State of Shipping Survey, you have a chance to win gifts from Shippit, humii, BigCommerce, Fluent Commerce, and Brauz. 🤑 10 participants will receive $100 Visa gift cards 📊 One lucky respondent will win a humii health check, a $2,200 AUD commercial assessment of your online customer experience 📩 All respondents gain exclusive access to the State of Shipping report, which will give you a unique view on what Aussie retailers are investing in this year, and what trends we're seeing in our data. The survey takes 5 minutes and closes on Sunday. Have your say here 👉 https://lnkd.in/gBShA6sp

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Demand based forecasting will be key to retailers success in Australia as we enter the second half of the calendar year. We must look at CURRENT demand as the key driver instead of looking back on last year because as we know, we are in a very different world of retail than we were 12 months ago. The Retail Scoreboard Episode #9 - The First Positive Signs for Retailers in 2024 is LIVE NOW. In addition to discussing June’s outcomes & breaking down the KPI Scoreboard for the month, Wayne takes a deep dive into the importance of meticulous planning and forecasting when it comes to buying and how seriously of stocks & other inventory issues can severely impact your business. Well done to Australian retailers for holding on and making it through to their first month of growth in over 14 months! Finger crossed this is the start of better times. Listen Here: https://lnkd.in/dbwz_gQQ Watch Here: https://lnkd.in/gbQAZeFV

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