“It was an absolute pleasure to work in Sarah’s team at Diageo. A seasoned media and digital leader, she is passionate, authentic and truly inspired excellence not only amongst our team, but throughout the broader Diageo business. Sarah completely transformed the way Diageo approached media and digital, with the exceptional business results speaking for themselves. She is an excellent leader and one I hope to work with again in the future.”
Sarah Sorrenson
Maroubra, New South Wales, Australia
3K followers
500 connections
Maroubra, New South Wales, Australia
3K followers
500 connections
About
Sarah is a senior, experienced Media & Digital industry leader having held Media leadership positions in major CPG companies (Unilever ANZ, Coca-Cola South Pacific) and Media agencies across the last 20 years.
Currently the Global Head of Media at Diageo, Sarah is responsible for Media, Social & Search effectiveness and transformation across Diageo’s portfolio of world class brands.
Activity
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Last week I spent a few hours with a bunch of largely white (middle aged) blokes at 'Yeah the Pies'... an event hosted by Fck the Cupcakes to bring…
Last week I spent a few hours with a bunch of largely white (middle aged) blokes at 'Yeah the Pies'... an event hosted by Fck the Cupcakes to bring…
Liked by Sarah Sorrenson
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Ad of the Day from the UK Burger King team 🔥 : Mothers eat burgers in up-close and personal Burger King posters | The Drum
Ad of the Day from the UK Burger King team 🔥 : Mothers eat burgers in up-close and personal Burger King posters | The Drum
Liked by Sarah Sorrenson
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It was a true privilege to take part in the Future of Advertising event this week in #Singapore. I was especially honoured to kick things off by…
It was a true privilege to take part in the Future of Advertising event this week in #Singapore. I was especially honoured to kick things off by…
Liked by Sarah Sorrenson
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Education
Honors & Awards
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B&T Women in Media - Marketing Finalist
B&T
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3 people have recommended Sarah
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I’m so excited to finally say that Captain Morgan (Great Britain’s number 1 rum brand) (1) and Pepsi MAX (most popular zero-sugar cola) (2) have…
I’m so excited to finally say that Captain Morgan (Great Britain’s number 1 rum brand) (1) and Pepsi MAX (most popular zero-sugar cola) (2) have…
Liked by Sarah Sorrenson
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Congratulations Nikki Grafton, CEO, PHD Aotearoa NZ on getting reelected to the Commercial Communications Council Executive Board! This year’s…
Congratulations Nikki Grafton, CEO, PHD Aotearoa NZ on getting reelected to the Commercial Communications Council Executive Board! This year’s…
Liked by Sarah Sorrenson
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PHD Sydney hosted the second Inspiration Series event today, where PHDers heard from two incredible keynote speakers. Rebecca Darley, Chief Marketing…
PHD Sydney hosted the second Inspiration Series event today, where PHDers heard from two incredible keynote speakers. Rebecca Darley, Chief Marketing…
Liked by Sarah Sorrenson
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Brad Stansfield
Rear Window in the AFR has discovered our dastardly plot – suggesting our clients place paid advertisements in newspapers owned by our competitors! Seriously, while I know all is fair in war and peace between differing media organisations, it is disappointing that Font Publishing owning a number of local newspapers - including some that we actually re-opened after closure by their previous owners - is portrayed as somehow being a bad thing. It’s also disappointing that a publication such as the AFR didn’t check some important facts. Among these - Font Public Relations doesn’t actually own any newspapers (mind you, so what if it did?) Rather, the newspapers are owned by Font Publishing, which has no financial relationship with Font PR. Yes, there are some common owners/directors on both organisations, but there are also some who are not. The newspapers are independently edited by a number of highly experienced journalists, and it is an unfortunate slight on the professional journalists we employ to suggest otherwise, with zero evidence. I am personally proud of the fact that Font Publishing is now Tasmania’s largest independent, locally owned media organisation, printing over one million newspapers per year. We provide a much needed diversity of ownership, and a service to local communities which has been largely abrogated by the legacy, non-Tasmanian media organisations. Becher Townshend Dallas Aldridge https://lnkd.in/gSqmxnCx
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John Petropoulos
I find it interesting that at a time when digital media is being implanted into mainstream media that Seven Group would do this. Are we not moving to an addressable media view. Are we isolating the legacy TV business? For focus? Realistically it needs support not separation. Perhaps there will be a sale with a trimmed down Seven Network. I am tipping the next few financial year is going to be tough for the Group.... #media #BusinessStrategy #equityfunds #digital
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Bianca Bailey
B2B Marketing has never been so much fun! Check out the new Google Ads campaign which features an Aussie icon; Sharon Strzelecki setting up her first Google Ads campaign. https://lnkd.in/gYfbBkyE This campaign is totally amaze-bowls and I am loving myself sick with my new do! You can find out the back story here: https://lnkd.in/gap2Ywyj #YouseCanToo #GoogleAds #B2Bmarketing
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Hayley Treasure
Quick announcement : Excited to be back in action and … (drumroll)… starting a new job ! Where have I been? I’ve been on a 12 month Baby gap year, learning the ropes and soaking up the moments that everyone said would fly by (which of course, they did!) It’s been a steep learning curve, but continues to deliver the most satisfying ROI, love beyond measure. IYKYK. What’s changing? After 8 incredible years, it was time to say farewell to Spotify. I leave the business with great pride at what we accomplished. Growing from a small start up to topping the advertising charts takes grit - but ain’t no mountain ⛰️ high enough. Look forward to seeing the Spotify rockstars continue on their growth trajectory. What’s Next? I’m now focusing on a new venture, joining forces with Media Tonic. For anyone in the dark on Media Tonic, they are the market-leading Media Sales representation company out of WA/SA who have built an esteemed reputation with both clients and partners. To date, Media Tonic business has worked closely with non-competing properties to support their growth in WA/SA markets. This week, we are officially launching in the East to expand Media Tonic’s footprint Australia wide, enabling us to operate with both local and international publishers. With that, it gives me great pleasure to announce our foundation launch partner in Sydney is Yahoo #YahooDSP New theme song ; Purple Rain ☔️ https://lnkd.in/gUwvB_hc I will be working closely with the almighty Yahoo team to deliver the same outstanding service to NSW Independent Agencies. If you're an Indie Agency interested in understanding the advantages of omni-channel solutions, then please get in touch with me today so we can begin your Yahoo DSP digital transformation. E: [email protected]. Andrew GilbertJohn McNerneyWarwick KingstonDavid FareMark TreasureMaddie Basso
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Simon Roach
🚀 Is inflation impacting your customer loyalty strategies? 📉 In a climate where 55% of Australians express significant concerns about inflation, consumer behaviours are shifting dramatically. Many are now consolidating their shopping to fewer stores and switching to more cost-effective brands, with 40% opting for store-brand and generic products to stretch their budgets. Amidst these shifts, Loyalty Results is stepping up to help brands recalibrate their marketing strategies. With inflation intensifying competition, it’s crucial for marketers to remain adaptable and vigilant. By enhancing loyalty programs and offering exclusive discounts, businesses can not only alleviate consumer concerns but also strengthen brand advocacy and encourage repeat purchases. 🔍 According to recent insights, leveraging loyalty strategies in response to economic pressures is more critical than ever. As part of our commitment to our partners, Loyalty Results ensures that your promotions and rewards programs are designed to meet these evolving consumer needs, helping you maintain relevance and customer loyalty in a competitive landscape. 🌟 Dive deeper into how Loyalty Results can help your brand navigate through these challenging times by enhancing customer engagement and retention. Let’s make every customer interaction count! #CustomerLoyalty #BrandStrategy
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Suzie Shaw
We Are Social has been working with influencers since the day the London office doors opened, 16 years ago and during that time, seen many trends shape the way brands effectively engage with influencers and creators. On 10th September, we'll be launching the Next Gen Influence report, exploring the latest trends defining the creator landscape. In this blog post, we preview one of the five trends that will feature – Right to Reinvention. Find out more about it here: https://lnkd.in/gAhP_FkY #InfluencerMarketing #CreatorEconomy
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John Petropoulos
Very true Ian Perrin - this is old news and yes I was part of the holdco that did this for a variety of reasons! From my perspective our investment directors and strategist always aligned with the below: True media investment strategy takes into account economic factors, analytics of historical spends vs objectives, ad spend volatility if it exists, client objectives by product or overall and the ability to create value that aligns with the clients objectives. In fact it is the best microeconomic model that you can analyse. Then the decision is made to go long or short and it really doesn't matter what media it is - the model and assessment works for the best outcome of the client. You always start a good debate Mat Baxter #mediaagency #brandinvestment #mediastrategy #digitalspend #advertising #marketing
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