Sarah Pont

I'm a passionate and curious brand strategist with a proven track record of developing data-driven solutions that drive not only brand and product awareness, but, and more importantly, create and elevate exceptional customer experiences.

With over a decade of experience, I have honed my skills in lateral problem solving, leveraging my vast experience across categories and business challenges, to look at problems through fresh eyes. I thrive on understanding customer needs and translating them into creative solutions that deliver measurable results. I'm passionate about creating unique and memorable brand experiences that leave a lasting impact.

I’ve been told I excel at;
- Making the complex, simple. Taking extensive research and stakeholder opinions and simplifying it into a clear and actionable way forward.
- Crafting compelling narratives, both written and presentations, to engage complex stakeholders on a journey to achieve alignment on outcomes.
- Bringing out of the box thinking to projects, using my lateral problem solving to ideate novel solutions to complex challenges.
- Humility - I’m smart enough to know I don't know everything and curious enough to want to find out more. I am driven to seek insights from data and consumers to truly understand people and the challenges that stand in the way of achieving business goals.


Previous clients include; Samsung, Flybuys, Genea Fertility, Velocity, BPAY, ALDI, Football Federation Australia, Weight Watchers, InsuranceLine (TAL), Australian Government, Transport for NSW, George Western Foods, amongst others.