About
I'm a passionate and curious brand strategist with a proven track record of developing data-driven solutions that drive not only brand and product awareness, but, and more importantly, create and elevate exceptional customer experiences.
With over a decade of experience, I have honed my skills in lateral problem solving, leveraging my vast experience across categories and business challenges, to look at problems through fresh eyes. I thrive on understanding customer needs and translating them into creative solutions that deliver measurable results. I'm passionate about creating unique and memorable brand experiences that leave a lasting impact.
I’ve been told I excel at;
- Making the complex, simple. Taking extensive research and stakeholder opinions and simplifying it into a clear and actionable way forward.
- Crafting compelling narratives, both written and presentations, to engage complex stakeholders on a journey to achieve alignment on outcomes.
- Bringing out of the box thinking to projects, using my lateral problem solving to ideate novel solutions to complex challenges.
- Humility - I’m smart enough to know I don't know everything and curious enough to want to find out more. I am driven to seek insights from data and consumers to truly understand people and the challenges that stand in the way of achieving business goals.
Previous clients include; Samsung, Flybuys, Genea Fertility, Velocity, BPAY, ALDI, Football Federation Australia, Weight Watchers, InsuranceLine (TAL), Australian Government, Transport for NSW, George Western Foods, amongst others.
Activity
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99% of brands don't do what KitKat does And that's why they are so successful 👇 We live in an era of distraction where most people pay little…
99% of brands don't do what KitKat does And that's why they are so successful 👇 We live in an era of distraction where most people pay little…
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As a mentor on the Australian Marketing Institute Emerging Marketers Program I'm always in awe of the mentees that I get to work with. This year is…
As a mentor on the Australian Marketing Institute Emerging Marketers Program I'm always in awe of the mentees that I get to work with. This year is…
Liked by Sarah Pont
Experience
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When it comes to AI, so many organisations think the skillset needed is Python or Java, seeing the navigators of this new frontier as purely the…
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