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JP Charles
🔍 Australian and New Zealand Ecommerce Trends 2024: The Shift to Value and Convenience The latest ecommerce report by IAB Australia and Pureprofile sheds light on the evolving online shopping landscape in Australia and New Zealand. A whopping 83% of Australians and 77% of Kiwis are making online purchases monthly, emphasizing the growing reliance on digital retail. 📉 Price Sensitivity: The drive for better deals is unmistakable, with 62% of consumers switching brands or products for cheaper options. As the cost of living rises, shoppers are increasingly leveraging tools like search engines (the most popular method), price comparison sites (38%), and major shopping events to snag the best deals. 🛒 The Role of Influencers: Social media and influencers continue to reshape purchasing decisions, particularly among the younger demographics, with 58% of shoppers aged 18-29 influenced by digital trendsetters. 🎁 Loyalty is King: Convenience may rule the day, with 68% citing it as their primary motivation for shopping online, but loyalty programs are not far behind. An impressive 92% of shoppers participate in at least one loyalty program, ready to exchange some personal data for perks like discounts and free shipping. 🛑 Privacy Concerns On The Rise: Despite the benefits, the comfort level with how personal data is used is waning, with 71% expressing concerns, up from 59% last year. Awareness is high, with over 80% recognizing their data's role in personalized marketing and ads. As ecommerce continues to evolve, both challenges and opportunities abound for retailers aiming to meet the nuanced needs of today's online shopper. #Ecommerce #OnlineShopping #RetailTrends #DigitalMarketing #DataPrivacy #ConsumerBehavior #LoyaltyPrograms #Shopify #ShopifyPlus #Bigcommerce #Adobecommerce #Salesforcecommerce #magento
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Rad Mitic
Aussie brand PATRICKS is absolutely thriving with Yotpo Subscriptions!! ✔ The seamless migration from Recharge to Yotpo with no data loss or downtime exceeded expectations for Patricks and set the tone for their journey ahead. ✔ The brand noticed an immediate improvement in the user experience for subscribers and increased operational efficiency for their team after migrating to Yotpo Subscriptions. Yotpo’s user-friendly interface simplified management tasks and streamlined processes, contributing to a smoother overall experience. ✔ Establishing a robust subscription strategy that leverages their loyalty program proved pivotal. Subscribers now benefit from easy point redemption on upcoming subscription orders, fostering longer-term commitments and enhancing overall customer satisfaction with Patricks products. ✔ Ongoing support from the Yotpo team focused on leveraging cross-product synergies is enabling Patricks to deploy effective retention tactics for long-term success. This is especially crucial as the business looks to put subscriptions at its operational core.
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