Martyn Raab

🧐Overcoming signal loss may not be quite as hard as the industry initially thought. With nearly 50% of inventory in Australia being unaddressable via third-party cookies, Audience360 Australia's leader in first-party audience data, collaborated with ID5 and Adform to create a solution. 📊The result? A campaign that exceeded expectations, delivering 42% of its budget across cookieless browsers, and achieving a 24% higher viewability rate and a 40% increase in click-through rates using ID5 ID. 🍪As third-party cookies continue to fade, this collaboration proves that future-proofing addressability through innovation and strategic partnerships is not only possible—it's successful. 📕Learn More > https://ow.ly/rYt150TlMpv

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After the last couple years of economic confusion, how do shoppers across Australia feel about gift cards? In 2024, how will they buy them, how many will they buy and how will they use them? Download our latest report: https://lnkd.in/ggt4yBKN

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📊 In April 2024, SG Analytics published its flagship report on “NAB Key Trends 2024”. The insights were built through pre-NAB briefing sessions and surveying 16 media technology vendors planning to exhibit their capabilities and new product upgrades at this year's show in Las Vegas between 13th and 17th April 2024. Some of the key takeaways are:   🔍 Operational efficiencies and safeguarding profitability are the leading focus areas for the majority of media enterprises in 2024.   🚀 This has resulted in the accelerated launch of newer technology enhancements to enable media enterprises to meet these priorities. Some of the significant new launches stood as follows:   - Backlight’s contextual indexing of descriptive metadata capabilities - Accredo's managed OTT services portfolio and - Imagine Communications CrossFlight for streamlining the multi-platform monetization ecosystem   💼 Some of the key vendor's new product launches and functionalities covered within the research piece are BackLight Accedo.tv Imagine Communications Operative Cirkus farmerswife Software VUBIQUITY Merapar   📥 Download our whitepaper to know the Key Trends - https://lnkd.in/dMM4vfqF   Sid S. Nandakumar Premchand Kedar Mohite #whitepaper #nab #nabtrends #media #entertainment #research #conference #broadcasting #mediaenterprise #report

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Hear from Benjamin Kjos, Sr. Creative Director, Communications at BI WORLDWIDE on what are we laser-focused on when it comes to successful onboarding. A new hire's intent to stay, time to proficiency, and happiness. We addressed all three of these for our telco client's call centre population. They faced 100% employee turnover in this space. We mapped out those key milestones along the employee journey with our client. We called it “Keys to Success”, where in a packaged, personalized dashboard, employees could finally see their future and build understanding – thus increasing their intent to stay. Certain milestones along the way even unlocked Merchandise Awards, which celebrated their achievement, but also improved their time to proficiency. With Manager Communications and a Discretionary Program that prompted existing employees and new hires to interact, we also enhanced belonging, which we know helps time to proficiency, intent to stay, and happiness. So far, the results speak for themselves. We've seen turnover go from 100% down to 40%. 88% of those milestone awards have been redeemed. And we're seeing a 7-to-1 ROI. So, consider, what part of onboarding are you laser-focused on? https://lnkd.in/gHFBSsA3 #telecommunications #onboarding #employeeonboarding #turnover #employeeturnover #belonging #milestoneawards #merchandisemarketplace #managercommunications

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SBS On Demand has joined us and our partners in VOZ Streaming that delivers advertisers full access to Australia’s free-to-air commercial BVOD inventory, with BVOD now accounting for approximately 10% of Total TV minutes viewed weekly . Our General Manager Data Insights & Analytics Gareth Tomlin said: "Welcoming SBS On Demand to VOZ Streaming demonstrates how effective the service is for the entire industry...VOZ Streaming will allow advertisers to control the reach and frequency of their programmatic campaigns across multiple platforms, backed up by the robust and independent VOZ data set.” Programmatic trading across 7plus, 9Now, 10 Play and now SBS On Demand, will enable advertisers to aggregate the scale of BVOD services while managing de-duplicated reach and frequency, and frequency capping. Read more 👀 https://lnkd.in/gPe6rpQT Special Broadcasting Service (SBS) Australia, OzTAM Pty Ltd, Seven Network Nine, #10Play #Network10 #TotalTV

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Bitmovin's Q1 showed strong growth, followed by a hugely successful NAB Show which has set us up for an impressive 2024. Some of the quarter's highlights include: - Our biggest quarter in annual recurring revenue (ARR) bookings for Bitmovin since Q4 2020 - Total bookings across the business are up by 35% in Q1 2024 compared to Q4 2023 - Over 100 new customer logos, and 85% of ARR booked in Q1 originated from new logos After a hugely challenging economic landscape that's impacted the entire industry, it's amazing to see how the work of the entire Bitmovin team has resulted in growth driven by new logos, new products and solutions, stronger industry partnerships, and a string of customer announcements. https://okt.to/MTOujN

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Digital video advertising investment across all screens (mobile, desktop and CTV) is now a significant or regular part of marketing activity for 92% of advertisers, according to IAB Australia's new Video Advertising State of the Nation Report: https://lnkd.in/gdZ_gfGu #videoadvertising #connectedtv #advertising #digitaladvertising #dooh

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