Kiki Jones

We Are Social has been working with influencers since the day the London office doors opened, 16 years ago and during that time, seen many trends shape the way brands effectively engage with influencers and creators. On 10th September, we'll be launching the Next Gen Influence report, exploring the latest trends defining the creator landscape. In this blog post, we preview one of the five trends that will feature – Right to Reinvention. Find out more about it here: https://lnkd.in/gAhP_FkY #InfluencerMarketing #CreatorEconomy

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I find it interesting that at a time when digital media is being implanted into mainstream media that Seven Group would do this. Are we not moving to an addressable media view. Are we isolating the legacy TV business? For focus? Realistically it needs support not separation. Perhaps there will be a sale with a trimmed down Seven Network. I am tipping the next few financial year is going to be tough for the Group.... #media #BusinessStrategy #equityfunds #digital

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Why are we still putting TV ads in short-form video channels? Just over the weekend, I saw multiple large Australian brands (with well-regarded large agencies) running full-length 30-second TV spots in landscape 16:9 format in channels like YouTube Shorts. It’s surprising how many brands still repurpose TV ads for social media without tailoring them to the platform. It stands out like a sore thumb and not in a good way. With Kantar reporting a 40% increase in video content volume since 2020, it's enough to roll the same asset out over multiple channels (although has it ever been?). I know the challenges brands face with time, resources and budgets traditionally when needed to create assets fit-for-channel - saw them myself every day for five years. But currently, we aren't even giving ourselves a chance to compete in those platforms, it's like throwing media investment down the drain. To truly engage, your content needs to be designed specifically for those channels. A no-brainer I know. A few evergreen and simple tips when cutting down longer-form assets: 🎯 Focus on Attention-Grabbing Starts: Capture interest within the first few seconds. 📱 Optimize for Mobile: Most users view social media on mobile devices, so vertical or square formats work best. 🎥 Keep It Short and Sweet: Social media thrives on concise, impactful messaging. I love the conversation about creativity pushing boundaries in the advertising industry, sometimes it's more important to get the basics right. Let’s start designing for the platform, not adapting from another.

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Today's MEDIA news.... The dawn of a new data era: 150% performance boost via data matching and clean rooms flips cookie loss into advertiser gain There’s a lot of fear in advertising about the simultaneous impact of cookie loss and much sharper privacy regulation. News Corp Australia addressed that head on last week at D_Coded via a panel of industry heavyweights. Pippa Leary, Managing Director, Client Product unpacks the key takeouts – and why some brands are already turning signal losses into 150 per cent gains versus cookies via clean rooms and data matching, Mi3: https://shorturl.at/eKidK Val Morgan Digital tackles cookie demise via partners with Audigent Val Morgan Digital has partnered with data platform Audigent on a suite of tools and data management platform (DMP) capabilities for collecting audience insights across its portfolio. That suite of brands includes Fandom, BuzzFeed, LADbible Group, POPSUGAR, The Latch, GameSpot, and Tasty, which collectively reach 4.25 million 14-39-year-olds monthly. Mediaweek: https://shorturl.at/LdDBJ

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