Karlie Taylor

Retailers need to be aware of the mounting costs of multiple plugins and integrations before they begin the project. Platforms like SHOPLINE offer all the premium features without the premium price tag; SEO, stackable discounts, email marketing, digital advertising and more. In short, retailers need to be aware of the full cost of their solution, including all the features needed to attract and convert customers.

Customer segmentation is a crucial strategy in ecommerce to deliver personalised experiences, boost engagement, and increase sales. The most important point to remember is to collect comprehensive data from a variety of sources. Gather as much data as possible about your customers. This includes demographic information, purchase history, browsing behaviour, location, and more. The more data you have, the better you can segment your audience effectively. A unified commerce solution allows you to collect data from all your customer touch points, and view it all in one place.