“I had the pleasure of partnering with Jacquie in an executive coaching program. Throughout the coaching process, Jacquie demonstrated an ability to step back and reflect on situations, with an openness to considered different perspectives in problem-solving and decision-making. In my experience, she lives the values of the agency and in our time working together demonstrated a deep commitment to the success of the agency’s people and clients. Jacquie made the most of every coaching session, which reflected her passion for learning and growing continuously, particularly in developing her self-knowledge. I observed how Jacquie would come prepared to get the most out of every coaching session. I have no doubt this achievement orientation is reflected in how she works with clients and the agency team.”
About
As a second-generation indie agency owner, mother of four boys, 2022 B&T Women in Media Social Change Maker & 2023 Executive Leader award winner, I am passionate about people and purpose, hoping to leave our industry a better place than when I found it 25 years ago.
A qualified counsellor, Human Resource Management practitioner, and certified Board Director, healthy relationships, high-performance teams, and business growth through honest, transparent, and innovative solutions are why I love what I do.
Activity
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Last week, our Pitch-chella dreams came to life! After months of building this industry competition, we were able to celebrate the winners at our…
Last week, our Pitch-chella dreams came to life! After months of building this industry competition, we were able to celebrate the winners at our…
Liked by Jacquie Alley GAICD
Experience
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Education
Licenses & Certifications
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Graduate of the Australian Institute of Company Directors (GAICD)
Australian Institute of Company Directors
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Member of the Australian Institute of Company Directors (MAICD)
Australian Institute of Company Directors
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Volunteer Experience
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Leadership Team
IMAA - Independent Media Agencies Australia
- 1 year 11 months
Thrilled to be a member of the 2021/22 IMAA Leadership Team. We exist to support and collaborate with fellow indies, demonstrate the value to clients of partnering with an independent agency and proudly contributing to the Australian economy.
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People Committee
Media Federation of Australia
- 6 years 9 months
Proudly giving back to our industry body via this People Taskforce, whereby we seek to attract, keep and inspire the best talent pool of people working in our industry.
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Member Board Of Directors
IMAA - Independent Media Agencies Australia
- Present 2 years 11 months
Honoured to be invited to sit on the Board of Directors. Together we are championing the Australian independent media agency sector. There is no better time to support Aussie SME's in your brand's supply chain.
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Chairperson of the Board
IMAA - Independent Media Agencies Australia
- Present 1 year 11 months
Privileged to be leading the passionate IMAA Board of Directors. We are committed to governing a high-performing industry body that returns incredible value back to our indie members and media partners alike.
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Taskforce Member
Experience Advocacy Taskforce
- Present 1 year 11 months
Human Rights
Committed to collaboratively addressing ageism that sadly exists in our industry. Clients will miss out on the experience, wisdom, and knowledge older team members can bring if we don't stem the tide. Our vision is to make ageism a non-issue for the next generation.
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Advisory Board Member
The Village
- Present 5 months
Committed to elevating, supporting, and advocating for parents and parents to be in the Australian media industry.
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APAC member of the Advisory Agency Panel
Tripadvisor
- Present 10 months
The Advisory is a network of thought leaders and marketers that represent a diverse group of creative, media, and brand voices advising the TripAdvisor business globally.
Honors & Awards
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Women in Media - Executive Leader Winner
B&T
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Women in Media - Social Change Maker Winner
B&T
Recommendations received
1 person has recommended Jacquie
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Bianca Bailey
B2B Marketing has never been so much fun! Check out the new Google Ads campaign which features an Aussie icon; Sharon Strzelecki setting up her first Google Ads campaign. https://lnkd.in/gYfbBkyE This campaign is totally amaze-bowls and I am loving myself sick with my new do! You can find out the back story here: https://lnkd.in/gap2Ywyj #YouseCanToo #GoogleAds #B2Bmarketing
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Tegan Boorman
If you're keen to know more about the intricacies of Influencer Agreements, you're in luck. This month (14 May), I'll be hosting a session for AiMCO – Australian Influencer Marketing Council which you can register for here - https://lnkd.in/g_Rhenqt. This one is free for AiMCO members (check your emails if you're a member) and $100 fees for non-members. It will be a great practical session, and perfect for marketers working, or wanting to work, in the influencer space. If you're a lawyer and want to know more about the legal framework governing influencer marketing, strategies for mitigating key risks and essential clauses for agreements (and perhaps score yourself some CPDs in the process), you can register to come along to the Legalwise Seminars Advertising and Marketing Law Conference in Sydney (and online) on 18 June this year (tip - early bird discount ends a week from today). Register for that one here - https://lnkd.in/gvCMwbUC. #influencermarketing #whatscomingup #training #influencers #lawyers #inhouselawyers #marketers #digitalmarketing #sociallawco #cpds
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Rita Karagiannis
Checking your letterbox offers a refreshing pause from the digital overload, providing a moment of anticipation and genuine connection. While digital communication remains essential, we should appreciate how personalised and relevant direct mail can immediately capture a recipient’s attention. #directmail #cx #ive #datadriven
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Simon Roach
🚀 Is inflation impacting your customer loyalty strategies? 📉 In a climate where 55% of Australians express significant concerns about inflation, consumer behaviours are shifting dramatically. Many are now consolidating their shopping to fewer stores and switching to more cost-effective brands, with 40% opting for store-brand and generic products to stretch their budgets. Amidst these shifts, Loyalty Results is stepping up to help brands recalibrate their marketing strategies. With inflation intensifying competition, it’s crucial for marketers to remain adaptable and vigilant. By enhancing loyalty programs and offering exclusive discounts, businesses can not only alleviate consumer concerns but also strengthen brand advocacy and encourage repeat purchases. 🔍 According to recent insights, leveraging loyalty strategies in response to economic pressures is more critical than ever. As part of our commitment to our partners, Loyalty Results ensures that your promotions and rewards programs are designed to meet these evolving consumer needs, helping you maintain relevance and customer loyalty in a competitive landscape. 🌟 Dive deeper into how Loyalty Results can help your brand navigate through these challenging times by enhancing customer engagement and retention. Let’s make every customer interaction count! #CustomerLoyalty #BrandStrategy
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Emily Wintour
The Marketing Tech Symposium is a gathering of 160 of the smartest marketing minds in ANZ and curating a compelling and relevant programme is crucial. This is where the expertise of an advisory board becomes invaluable, bringing a diverse range of perspectives, industry insights and strategic direction. Our advisory board has been instrumental in shaping this year’s Marketing Tech Symposium, ensuring we deliver an enriching and forward-thinking programme which will cover key topics such as: Driving Stack Value – Supercharging MarTech Efficiency The Ferrari Conundrum – How Do You Bring Together the Talent and the Tech? AI-Powered MarTech – The Data-Driven Revolution The Adtech/MarTech Convergence How to Leverage Data Effectively in the New Era of Privacy Frankenstack Vs. Monostack – The Ultimate Debate MarTech Creativity Unleashed Technical Debt – Navigating the Realities As the we gear up for another fantastic event, we extend our huge thanks to our dedicated advisory board members for their invaluable contributions. Your expertise and vision help us create a platform that fosters learning, networking, and growth for all attendees. Come and join us this September (10th/11th), and go where the leaders are.
1 Comment -
Todd Schulberg
Today's MEDIA news.... The dawn of a new data era: 150% performance boost via data matching and clean rooms flips cookie loss into advertiser gain There’s a lot of fear in advertising about the simultaneous impact of cookie loss and much sharper privacy regulation. News Corp Australia addressed that head on last week at D_Coded via a panel of industry heavyweights. Pippa Leary, Managing Director, Client Product unpacks the key takeouts – and why some brands are already turning signal losses into 150 per cent gains versus cookies via clean rooms and data matching, Mi3: https://shorturl.at/eKidK Val Morgan Digital tackles cookie demise via partners with Audigent Val Morgan Digital has partnered with data platform Audigent on a suite of tools and data management platform (DMP) capabilities for collecting audience insights across its portfolio. That suite of brands includes Fandom, BuzzFeed, LADbible Group, POPSUGAR, The Latch, GameSpot, and Tasty, which collectively reach 4.25 million 14-39-year-olds monthly. Mediaweek: https://shorturl.at/LdDBJ
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