Emily Booth

I am a senior media and technology lawyer, assisting startups, corporate businesses and government to commercialise their products and services, introduce innovation into their organisations and comply with their regulatory obligations.

I started my career in an in-house legal team within the FMCG and then later the telecommunications sector, which taught me that clients want their lawyers to be responsive, easy to deal with and to advise them on legal risks but to also provide them with a way forward.

Solving problems and finding the right solution for my clients is a key motivator for me in my day to day work. My ten plus years of experience as a lawyer has shaped me to be outcome focused when advising on risk for business, finding practical, actionable solutions for my clients and bringing a holistic perspective.

My core practice involves:

- negotiating practical contractual outcomes for my clients, especially in the area of IT procurement
and for technology businesses where service as a software (SaaS) products feature,
- clearance and advice work for advertising agencies and businesses to assist in bringing campaigns
to market,
- advising a wide variety of clients on privacy and data protection and how to protect their
intellectual property

My goal is always to take the pressure off my clients on the legal front, so they can focus on building their business.

My active life outside of the office involves juggling my passion for sport, the arts, the outdoors, travelling and enjoying good food and the company of my friends and family. Luckily, all of these are readily combined!