Zitcha

Tune in to the latest episode of #DataConversations with our Chief Platform Officer, Hugh Cameron, as he sits down with the DataCo Technologies team to discuss how Zitcha is shaping the future of #RetailMedia. Discover insights on: 🦍 Retail media's evolution and its significance, 👩🏼💻 Leveraging data for value creation in retail, 💌 Balancing trust, data, and customer experience and 📈 Future trends in retail media. Thanks to hosts Michael Bridgeman and Danny Tyrrell for a great chat! Watch now on YouTube ▶ https://lnkd.in/gZgbBavM

Zitcha is excited to head back to Vegas for Groceryshop 2024! 🎰🛒 The go-to event for anyone interested in the latest trends and innovations in grocery and CPG, with a special focus on retail media. Taking place from October 7-9 at Mandalay Bay in Las Vegas, it's an unmissable opportunity to connect with industry leaders and explore cutting-edge technologies. 𝗔𝗱𝗱𝗲𝗱 𝗯𝗼𝗻𝘂𝘀: 𝗧𝗵𝗶𝘀 𝘆𝗲𝗮𝗿, 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘁𝗼 𝗵𝗲𝗮𝗿 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝘃𝗲𝗿𝘆 𝗼𝘄𝗻 Troy Townsend, 𝗭𝗶𝘁𝗰𝗵𝗮'𝘀 𝗖𝗼-𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢! 🗓️ Mark your calendars for Tuesday, October 8th 🍒 Cherry Stage, Technology Spotlight 🕒 4:50 PM - 5:30 PM PT Troy will be participating in a panel discussion on technologies transforming grocery shopping experiences. You won't want to miss it! Attending Groceryshop? The Zitcha team is ready to connect! Drop us a note in the comments or reach out via our website: https://bit.ly/3TDmoks Wherever you are in your Retail Media journey, let's discuss how we can transform your retail media strategy. #groceryshop2024 #retailmedia #innovation #lasvegas #zitcha

That's a wrap on DMEXCO - Digital Marketing Expo & Conference 2024! Key takeaways from Zitcha's whirlwind tour: 𝗚𝗲𝗿𝗺𝗮𝗻 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝘀 𝗼𝗻 𝗳𝗶𝗿𝗲: - Currently at €2.7bn, second only to the UK in Western Europe - Projecting a whopping 24% YoY growth in 2025! 𝗛𝗼𝘁 𝘁𝗼𝗽𝗶𝗰𝘀 𝗼𝗻 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 𝗹𝗶𝗽𝘀: - Market is gearing up for "retail media 3.0" - Smarter on-site targeting & omni-channel capabilities - Enhanced data standardization & self-serve options 👏 Shoutout to OBI Group Holding, Schwarz Gruppe, Kaufland Deutschland, REWE Group, Douglas, and others for their impressive showcases! Missed us this year? Let's keep the Retail Media conversation going! Drop a comment or DM Darren Jacobs and Dan Sands - we're always eager to chat about the exciting future ahead. #DMEXCO2024 #retailmeediarevolution #zitchaInsights #innovation

🎧 Get some Zitcha in your ears! 🚀 In the latest episode of the The FMCG Guys podcast, Zitcha Chief Revenue Officer Nick Hinsley joins Jack Johnson, Head of Retail Media and Data at Ocado Ads, for a deep dive into the future of Retail Media Networks. Discover how Zitcha and Ocado are working together on Ocado Ads, set to be the most flexible Retail Media Network in the market. This collaboration aims to create a blueprint for other retailers to follow. 🔥 Hot Topics: 🔹Ocado's position in the market and its online-only supermarket model 🔹Zitcha's contribution to the Retail Media landscape 🔹Ocado Ads' strategy for differentiation in the Media Network space 🔹The capabilities of Ocado Ads Manager, powered by Zitcha's technology 🔹Advanced planning tools enhancing Ocado's offering to brands You can find it wherever you get your podcasts or by following the link➡️ https://bit.ly/3ZuDK6X #retailmedia #zitcha #ocadoads #innovation #podcast #fmcguys

Day One of DMEXCO - Digital Marketing Expo & Conference here we go! 🎉 Keep an eye out for Zitcha's Darren Jacobs and Dan Sands at the event as they explore brilliant sessions on Retail Media. Including Daniel Knapp from IAB Europe with a Retail Media market update and panel discussions from industry leaders from OTTO, REWE Group, OBI, and more Attending DMEXCO? Drop a comment or DM to meet up with our team! #DMEXCO2024 #retailmedia #zitchaontour #events

🌍 Global Retail Media Network Profiles: Spotlight on the UK’s Ocado Ads 🇬🇧 As part of his weekly feature on InternetRetailing, leading retail media expert Colin Lewis this week has highlighted the newest player in the UK’s retail media scene—Ocado Ads. As the UK’s first 100% online grocer, Ocado has been shaking up the grocery industry for two decades. Now, with Ocado Ads, they’re set to do the same in retail media. 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗢𝗰𝗮𝗱𝗼 𝗔𝗱𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁? With no physical stores, Ocado taps into first-party data and offers real closed-loop campaigns. Advertisers can engage customers across the entire journey—from onsite to social and CTV. 𝗢𝗰𝗮𝗱𝗼 𝗔𝗱𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: Powered by Zitcha, our self-serve platform gives Ocado Ad advertisers control to manage campaigns their way—self-serve or fully managed. Zitcha CEO Troy Townsend says it best: “Self-service is the future of retail media, empowering brands to take control and drive efficiency.” 𝗢𝗰𝗮𝗱𝗼 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Test products in real time with A/B testing, optimizing performance like never before—one of Ocado’s key advantages. Ocado Ads is positioned to take on the big names like Tesco Media and Sainsbury’s Nectar 360. Ready to see how ➡️https://bit.ly/3Ztr1Bs Interested in creating your own world-class retail media network? Book a demo today - 💻 https://bit.ly/3Zn0qpy #zitcha #retailmedia #ocadoretail #retailmedianews

🚀 Join the Zitcha team! 🚀 We’re excited to announce two fantastic opportunities to join our team and play a pivotal role in transforming the retail media landscape: 💼 Sales Director [EMEA] 📍 UK, Remote ➡️ Apply here: https://lnkd.in/gnJuCVZF 💼 Customer Success Director [EMEA] 📍 UK, Remote ➡️ Apply here: https://lnkd.in/gh2fBcKi At Zitcha, we’re building innovative solutions that help retailers and brands connect in meaningful ways, and we want you to be part of this journey! 🌍 Ready to make an impact in a fast-growing industry? Apply now and let’s shape the future together! #Hiring #RetailMedia #SalesDirector #CustomerSuccess #EMEA #Zitcha #CareerOpportunities #JoinOurTeam

𝗭𝗶𝘁𝗰𝗵𝗮 𝗣𝗼𝘄𝗲𝗿𝘀 𝗢𝗰𝗮𝗱𝗼 𝗥𝗲𝘁𝗮𝗶𝗹’𝘀 𝗡𝗲𝘄 𝗘𝗿𝗮 𝗶𝗻 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 Zitcha today announces its partnership with Ocado Retail in launching Ocado Ads, their advanced retail media platform. As a key technology provider behind this initiative, Zitcha enables a new chapter in retail media for the UK’s fastest-growing grocer.  This partnership demonstrates Zitcha’s ability to integrate entire businesses around their Retail Media network, offering full visibility on planning and delivery. As retail media ad spend is set to reach £3.2 billion in the UK this year, our technology positions Ocado Retail to capitalize on this growth. “Ocado is spearheading the use of our joint business planning tools and will be the first in EMEA to access Zitcha’s single customer-view platform, where it can manage its network to scale and deliver against its bottom line. By seamlessly integrating, Zitcha can expand current capabilities and unlock new ones. The Ocado partnership illustrates how our platform can empower an existing Retail Media Network to drive growth and maximise performance.” stated Troy Townsend, CEO of Zitcha in talking of the partnership. For more information about the exciting new Ocado Ads visit ➡ https://lnkd.in/gPge-_xG #zitcha #partnershipannoucnement #UKretailmedia #grocery #grocerynews #retailmedia.

US omnichannel #RetailMedia ad spending is now expected to exceed $129 billion annually by 2028. 🤯 According to EMARKETER, spending is set to capture $1 out of every $4 spent on advertising, totalling an impressive $129 billion. This marks a $75 billion growth opportunity over the next four years. What's driving this surge? As per EMARKETERs recent report 'The Retail Media Opportunity', advertisers are flocking to #RMNs for their direct access to new audiences, invaluable first-party retailer data, and robust performance metrics. Yet, the report highlighted navigating this terrain comes with its hurdles - standardization, attribution, and timely analytics remain significant challenges. To excel in this dynamic environment Advertisers should: 1️⃣ Break down organizational silos 2️⃣ Leverage the full potential of retailer data 3️⃣ Craft strategies to manage RMN proliferation Whilst Retailers need to: 1️⃣ Simplify the buying process 2️⃣ Facilitate cross-platform comparisons 3️⃣ Enhance reporting quality and timeliness As the retail media sector evolves, those prepared to tackle these challenges will be well-placed to claim their slice of this expanding market. Those that don't could face being left behind. #retailmedia #retailmediaplatform #retailmedianetwork

Zitcha is proud to sponsor this year's REmade, Retail Media Unmade event, happening in just a few weeks. We're looking forward to connecting with our existing clients and friends to discuss the latest innovations in retail media across the APAC market. The event will cover crucial topics shaping the future of retail media, including: ◾Integration of in-store media and digital assets for enhanced customer engagement ◾Insights from consumer behavior studies, with a focus on convenience and loyalty programs ◾Data-driven strategies for retail media success, highlighting the importance of first-party data and strategic partnerships REmade serves as a vital platform for the retail media community to connect, share knowledge, and explore the dynamic future of our sector. Don't miss this opportunity to be part of the conversation! Will you be there? Let us know in the comments. 📅 October 1, 2024 📍 NSW Teachers Federation Auditorium Surry Hills NSW 🕛 9:30 AM – 7:00 PM #retailmedia #events #remade #innovation #apac