Google just rolled out a comprehensive update to its crawler documentation, and it's a game-changer for SEOs and webmasters! 📄 Key highlights: ➡️Overview page slimmed down: The main crawler overview page has been condensed, with more specific content moved to three newly created pages. ➡️New sections & information: The update includes a new section on technical properties, with details on content encoding, crawling over HTTP/1.1 and HTTP/2, and more. ➡️Three focused pages: Common crawlers: Covers frequently encountered bots like Googlebot, Googlebot-Image, and Google-InspectionTool. Special-case crawlers: Details bots like AdSense and AdsBot that are tied to specific products. User-triggered fetchers: Bots activated by user requests, such as Google Site Verifier and Feedfetcher. 💡 Takeaway: This update reflects a strategic move by Google to make their documentation more user-friendly and scalable. By breaking down complex information into more digestible parts, Google is setting the stage for future expansions. For SEOs, this offers a fresh perspective on how to structure large, information-dense content for better usability and search performance. Read the article from Search Engine Journal here: https://lnkd.in/gpmNAimV #DigitalMarketing #SEOupdate #Pagecrawling #Backlink #linkbuilding
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Updates
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If you’re running a small business, your focus should be on simple, effective strategies that drive results without overwhelming you. Here are 7 digital marketing strategies from Ahrefs that have been proven to work: 🔵Blogging with SEO in mind: Write about the real problems your customers face, and optimize for SEO to get passive traffic from Google. 🔵YouTube video marketing: Tap into the 3rd biggest search engine to offer solutions while recommending your products. 🔵Social media marketing: Focus on one platform where your audience spends their time. Share valuable, entertaining, or informative content tailored to that network. 🔵Podcasting: Get interviewed on relevant podcasts to boost your brand without starting from scratch. 🔵Email marketing: Build your list early and keep it engaged. It’s a powerful way to send traffic and sales to your site consistently. 🔵Forums & community boards: Platforms like Reddit and Quora are great places to share expertise and link to helpful content naturally. 🔵Paid ads: Start small, choose the right platform, and target keywords with intent. Paid advertising can be a great investment when done right. 🔑 The key to success? Understand your audience and solve their problems with helpful, valuable content. Speak with our team to get a tailored content plan for your business needs: https://lnkd.in/gPBsiZRq https://lnkd.in/e7TgCx8 #DigitalMarketing #SmallBusinessMarketing #SEOTips #ContentMarketing #VideoMarketing #Podcasting #EmailMarketing #SocialMediaMarketing
7 Digital Marketing Strategies That Actually Work
https://ahrefs.com/blog
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👉🏻 Combining SEO and content marketing can help you drive maximum impact with high-quality, search-optimised content that not only drives traffic but also converts! Here’s a simple strategy to get started: 1️⃣ Find topics with high search traffic potential 2️⃣ Score each topic’s business relevance 3️⃣ Create content that’s search-focused and product-led 4️⃣ Regularly update and maintain your content By blending SEO insights with compelling content, you can attract more visitors, build authority, and naturally integrate your product or service into the conversation. Level up your content game with the support of our team: https://lnkd.in/gPBsiZRq https://lnkd.in/g68XBVy8
How to Combine SEO and Content Marketing (The Ahrefs’ Way)
https://ahrefs.com/blog
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One link is all it takes Falling in love with our ranks - *insert cool dance none of us can do* Fresh link juice 24/7, full pulp (no concentrate/GP farms) 😉 Work with with the best - https://wwb.agency #outreach #linkbuilding #seo #organictraffic
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Google recently revamped its Video SEO documentation, offering valuable lessons on why and how to refresh your content effectively. Here are four critical takeaways for all digital marketers: ✅ Remove outdated information: Google removed outdated references, like the claim that video is a "growing format." Always ensure your content reflects current realities to maintain authority and relevance. ✅ Improve information density: The updated documentation highlights the importance of concise and clear communication. Streamline your content to convey more value with fewer words. ✅ Add fresh information: Google's addition of new insights, such as tools in Search Console, emphasizes the need to keep your content updated with the latest industry developments. ✅ Enhance brevity and clarity: Small changes, like replacing "landing page" with "watch page," can significantly improve clarity. Regularly review your content for opportunities to simplify and clarify. Keeping your content relevant and up-to-date not only benefits your audience but also enhances your visibility in search results. Make content review a regular part of your strategy! 📝💡 Read the article from Search Engine Journal here: https://lnkd.in/gTpsGPFr #digitalmarketing #linkbuilding #contentdevelopment #contentstrategy #contentreview
Google's Revamped Documentation Shows 4 Reasons To Refresh Content
searchenginejournal.com
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Core Web Vitals (CWV) are critical metrics defined by Google to enhance your website's user experience. With a focus on loading speed (LCP), interactivity (INP), and visual stability (CLS), optimizing these can significantly impact your page performance and search rankings. Google offers free tools like PageSpeed Insights, Lighthouse, and the Web Vitals extension to measure and improve CWV. Incorporating these into your SEO strategy ensures your site meets the ‘good’ thresholds, offering users a seamless browsing experience and boosting your site’s performance in search results. The article from Search Engine Journal tells us how we can monitor these metrics, which play into the long-term SEO strategy of your business. https://lnkd.in/dWUc5RZW Speak with our team today: https://lnkd.in/gPBsiZRq #DigitalMarketing #SEO #Backlinks #CoreWebVitals #Metrics
How You Can Measure Core Web Vitals
searchenginejournal.com
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Understanding keyword relevance is at the heart of #SEO. Whether you're aiming for organic rankings or running paid ads, aligning your #content with what your users are searching for is a non-negotiable. In this Ahrefs article, we see how Google determines relevance, by highlighting 7 key signals that can elevate your content's visibility. From understanding search intent to optimizing internal links, this guide is packed with actionable insights to make your content not just relevant but essential in the eyes of Google. Read it here: https://lnkd.in/gSJeSWpj Speak with our team to see how we can get your business' visibility up: https://lnkd.in/gPBsiZRq #digitalmarketing #seostrategy #contentstrategy #contentoptimisation
Keyword Relevance: What It Is, and How to Demonstrate It to Google
https://ahrefs.com/blog
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Off-page SEO involves optimising your online presence beyond your website to establish authority, credibility, and relevance. Here’s a quick rundown of essential off-page SEO tactics: 🔗Link building: Securing high-quality backlinks from authoritative sites to signal trust to search engines. 📰 Digital PR: Using guest-blogging and press releases to enhance your brand's reputation. 📣 Content marketing: Create engaging and value-packed content that others want to link to. 🗣️ Social media: Leverage social platforms to promote and improve your brand content visibility and engagement. Off-page SEO is just as important as on-page optimisation, so speak to our team to see how we can help refine your strategy: https://lnkd.in/gPBsiZRq Read the article here: https://lnkd.in/gfpuVEM8 #digitalmarketing #seostrategy #offpageseo #onpageseo #contentmarketing #guestblogging
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https://www.worldwidebacklinks.com
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According to HubSpot’s latest State of AI survey, which surveyed over 1,062 U.S. marketers, here are the top types of AI-generated content that are transforming the marketing landscape in 2024: 🔵 Emails and newsletters: Optimise timing for better engagement and conduct A/B testing to maximise results. 🔵 Organic social media: Creating engaging content that is tailored to your audience for better engagement. 🔵 Long-form content: Personalise posts to increase relevance and use AI tools for ideation. Learn how to leverage AI tools to boost your marketing strategy and stay ahead of the competition: https://lnkd.in/dP-s8u9d Speak with our team to see how we can help: https://lnkd.in/gPBsiZRq
The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]
blog.hubspot.com
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SEO and content marketing might seem like two different strategies, but when combined, they create an unbeatable marketing force! An article by Ahrefs, we’ve mastered the art of merging these two strategies to amplify our reach and drive stellar results. Here's how we do it: 1️⃣ Find topics with search traffic potential 2️⃣ Score the topic’s business potential by prioritising topics that naturally align with your product offerings to ensure seamless product integration. 3️⃣ Create product-led, search-focused content 4️⃣ Regularly update your content to keep it relevant, accurate, and aligned with your latest offerings. Combining SEO and #contentmarketing allows for: ✅ Better audience insight ✅ Predictable distribution ✅ Increased search traffic ✅ Higher quality content that naturally acquires #backlinks https://lnkd.in/g68XBVy8 Speak to our team today to see how we can support your #onlinetraffic and #marketing goals: https://lnkd.in/gPBsiZRq #DigitalMarketing #OnlineMarketing #Linkbuilding #ContentStrategy
How to Combine SEO and Content Marketing (The Ahrefs’ Way)
https://ahrefs.com/blog