Does Google's pause on third-party cookie deprecation provide the industry any real certainty? No doubt the 49% of marketers that still “depend heavily” on third party #cookies, according to #Adobe, have just breathed a huge sigh of relief. But so many questions remain: - How will consumers respond to being given the choice to opt-out? - Will marketers and publishers continue investing in #firstpartydata strategies? - How will evolving #privacy regulations change the game in the months to come? Deprecation has already taken place across several browsers, making 40% of the internet inaccessible by third-party cookies, and consumer expectations around #data privacy have never been higher. Against an evolving backdrop, now is the time to consider how resilient your #identity solutions truly are. https://lnkd.in/g-jQ5UCB
WINR
Advertising Services
North Sydney, New South Wales 1,134 followers
Delivering International Identity Data Solutions
About us
We’re in the business of international identity data. WINR provides companies with a single access point to international, privacy compliant data sets for the purposes of identity verification and identity resolution. Sourced from digital publishers worldwide, our database of self-reported consumer data provides the consistency, compliance, and coverage needed to improve accuracy and boost match rates: Consistency - we provide digital and terrestrial data sets with consistent, compliant data attributes across multiple geographies Compliance - our systems have been designed to reach global data protection standards, ensuring we comply with legislation in every geography we operate Coverage - our global data asset spans over 30 countries across the EU, US, Canada, Latin America, Asia-Pacific, Australia and New Zealand – the largest international footprint of consumer identities
- Website
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http://www.winrdata.com
External link for WINR
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- North Sydney, New South Wales
- Type
- Privately Held
- Founded
- 2019
- Specialties
- digital media, digital advertising, publisher monetisation, paywall strategy, digital publishing, media technology, First Party Data, Audience Building, Identity Verification, Identity Resolution, and Identity Graph
Locations
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Primary
Get directions
50 Miller Street
North Sydney, New South Wales 2060, AU
Employees at WINR
Updates
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Happy birthday to the best boss, George…. no, wait…. Malcolm! Sending *Ocean’s* of birthday wishes from the whole WINR team! 🎉
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WINR is hosting a roundtable breakfast next week at Australia House - the London home of the Australian High Commission and film set for Gringotts Wizarding Bank in Harry Potter. Alongside Marcelo Ulvert and Malcolm Treanor will be some incredibly smart people from across the #AdTech and #IdentityVerification sector covering off topics, including finding wins in a post-cookie world, #privacy in this time of change and future proofing #identity. If you’d like to join us to discuss how you’re navigating industry challenges and opportunities and what strategies your business is exploring, we’d love to see you there. Breakfast will be served (Vegemite available on request) on Wednesday 24th July, from 7.30am – 10am. We only have 12 spots available so please email [email protected] to RSVP and find out more details.
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Audience Acuity leverages WINR’s new, privacy-first US data asset to scale its identity graph. Through this new partnership, Audience Acuity can now validate and enrich existing identities for increased match rates and expand its reach by integrating new ones. Over the last 18 months, WINR has been inundated with requests from #AdTechs and #FinTechs to extend the reach of its international #identitygraph to include the US. Following the completion of a robust #compliance process, WINR launched one of the most comprehensive #privacy-compliant US data sets available today. Read more here: bit.ly/4cNhE32
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Once a WINR, always a WINR. Wonderful to see these two friends, ex-colleagues and data experts catching up in Dublin.
Malcolm Treanor and Maeve Dunne (Robinson) first met in the data industry in 1991…. it then took him nearly two decades to persuade her to come and work for us!! Almost 15 years ago, this force of nature joined us on our business adventure before going on to become WINR’s very first #Data Protection Officer. Simply put, Maeve is one of the kindest, brightest souls you could hope to meet and Ireland’s finest #GDPR expert! Being able to finish what has been an incredible European leg of my trip catching up with an old friend is one of the privileges of my job.
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We’ve been long-time supporters of the amazing people at Wayside Chapel who help the most vulnerable people in our community. Winter is especially hard on those experiencing homelessness, with the team seeing a jump in daily visitors and increase in care coordination. Today only, every donation made via #WaysideChapel's website will be DOUBLED by its supporters. Double the hot showers, double the hot meals and double the changes of warm clothes. If you would like to help, you can find out more here - https://lnkd.in/eeYagSz
📢 We have exciting news to share! Right now, your donation to our Winter Appeal will be matched dollar for dollar. Thanks to our generous supporters, every donation will be DOUBLED (up to a total of $100,000) until midnight tonight. 💕 Let's transform our collective kindness into a storm of love, care, and connection for the Wayside community this winter. 🔗There's no better time to give! Double your warmth and donate today for people in crisis: https://lnkd.in/g-g8mv8D
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Geo-affordability indicators can be a powerful way for #gambling operators to identify financially vulnerable players as new UK #regulations come into force. High-quality postal data and the ability to safely match PII to external #datasets using #privacy-enhancing technology can help assess a player’s risk through information such as house prices – causing minimal friction for operators and players.
Following the UK Gambling Commission’s announcement yesterday, pressure is on gaming operators to implement light touch financial risk checks to protect players ahead of August 30. We're here to support you with robust affordability solutions to help you ensure compliance. Stay ahead of regulations with our support. Learn more: https://lnkd.in/dVNSZqZv #iGaming #Regulation #FinancialRiskChecks
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Our friends at MRC | Merchant Risk Council are hosting their 2nd annual payments and fraud prevention conference in Melbourne next week and entry is free. The one-day event at the Grand Hyatt Melbourne features a line-up of speakers from Canva and Coles to the Reserve Bank of Australia. Offering networking opportunities, the latest industry insights, and a look at some of the most innovative payment solutions, the conference kicks off at 9.30am on Tuesday, 18th June. Reach out to Romeo Talento if you’d like to know more or head to the MRC website to register your attendance - https://lnkd.in/g6Jwry9z #MRCMelbourne2024
Region Manager, APAC at MRC | Merchant Risk Council | Global Digital Marketing Generalist, and Community Professional, Jack of Trades
One more week until MRC Melbourne 2024! I'm very excited and I am looking forward to meeting all of you. This will be our second annual MRC | Merchant Risk Council conference in Australia and this year it promises to have more of a deep-dive in the ANZ eCommerce payments and fraud landscape. Not convinced? Read my eight reasons why you should attend. https://lnkd.in/gYR7pueY #MRCMelbourne24 #ANZPayments #ecommercepayments #australia #paymentsandfraud #AI #tokenization #paymentorchestration
8 Reasons Why You Should Attend MRC Melbourne 2024
merchantriskcouncil.org
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Poor Marcelo had to settle for the State of Origin game on the small screen at #Money2020EU while the rest of the team headed to Olympic Park for some live action. With our US-based VP of IDV Commercial Partnerships, Kraig Prange, in town and new recruit, Rob Cowperthwaite, in his first few weeks the team enjoyed a chance to catch up over their shared love of sport.
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