Traffik

It's fair to say Team Traffik has been pretty busy this past month! 🎧 🎵 We had such a blast unveiling the industry-first music experience that was The MixMachine to celebrate the launch of the new Vodka Cruiser Flavours range. Made in collaboration with our fellow CLEMENGER GROUP LIMITED agency and production powerhouse MADE THIS, the installation mixed Vodka Cruiser Flavours with soda water using vibrations from the music from the night via the in-built speakers. Creating an instillation five meters in length, boasting 61 speakers with 7500 watts of power was no mean feat. Huge thanks to our partners at Carlton & United Breweries for their confidence and enthusiasm! Dream team: Renee Pantas Mark Held Katie Hood Aleksandra Kicanovic Chad Lippert Luke Fleming Michaela De Santis Sam McLennan Lauren Hernandez 👏 Read all about it: https://lnkd.in/g8F-BR6u

Did you spot something a little…pink on Pitt Street recently? 👀 Chances are, it was ‘Sweet Ben’ – a furry, bright pink, playground-dwelling creature so darn cute and irresistible that close to 5000 passers-by queued up to take a selfie with him – yet at 500kg and three metres tall, it was ‘impossible’ to capture at arm’s reach alone. Enter The Impossible Selfie. We collaborated with our friends at CHEP Network, and renowned instillation artist James Dive, to help create The Impossible Selfie. This immersive brand partnership showcased the launch of the Samsung Galaxy Flip6 and Samsung Galaxy Z Fold6. Both phones feature a Galaxy AI-enabled feature that takes and frames the perfect photo, ensuring everyone, including ‘Sweet Ben’ made the shot. Huge congratulations to our dream team for bringing Ben to life: Paulina Masternak, Katie Hood, Mark Held, Sam McLennan, Chad Lippert, Lauren Hernandez & Vanessa Li. Samsung Electronics Samsung Australia Scoundrel Westfield

Together with our clients at Swisse Wellness (part of H&H Group), we made quite the splash at the iconic Bondi Icebergs pool this week to celebrate the launch of Swisse Glow - an ingestible hyaluronic acid supplement. ✨ 🌊 All in the name of encouraging Aussies to take the first steps towards hydrated skin, the activation aimed to shift behaviour from the over-saturated skincare market to incorporating ingestible beauty into daily routines. This 360-degree campaign features OOH formats, social media promos and an eye-catching CGI stunt against a stunning Bondi backdrop. ☀️

🚨 We're hiring! 🚨 https://lnkd.in/gwatstVm

🚨 We're hiring! 🚨 https://lnkd.in/gwatstVm

🚨 We're hiring! 🚨 https://lnkd.in/gAajAZKF

Award-nomination alert! 🏆   We’re really chuffed to be shortlisted in three categories for this year’s Mumbrella Awards.   ‘Go The Swisse To Sleep’ – designed to wake people up to their bad sleep habits – has been shortlisted in Social Idea of the Year as well as Influencer Strategy of the Year.   ‘The All In Fight’ for Fight MND, a campaign that motivated over 450k micro-influences to take action together has been shortlisted for Pro Bono Campaign of the Year.   Special thanks to our brilliant clients who bravely came on the journey with us!   Swisse Wellness (part of H&H Group) FightMND

You've probably heard of the Inspired Unemployed before. But now meet the newest Swisse employees; the Inspired 'Em'ployed. Matt and Jack have landed full-time roles at Swisse Wellness (part of H&H Group) as CGO’s (Chief Gummies Officers) to create a new SKU for Swisse Gummies… Sounds plausible? Most Aussies thought so. But what they didn’t know was that this was a Traffik integrated campaign for Swisse Gummies that hooked consumers via an elaborate story of the boys' employment, releasing a new faux product ‘Instant Rizz’ on April Fools Day and closing out with the boys retiring from their roles. The whole campaign had consumers asking where can I buy this new product - Instant Rizz Gummies?! TTL touchpoints then nurtured customers seamlessly through a complete awareness-to-purchase journey, while continuing to underscore Swisse's commitment to making wellness accessible and enjoyable for all. Kudos to our team Traffik who kept creative secrets tight until the big reveal Anthony Jones, Bonnie OHare, Taryn Watson (Atkinson), Bonny Dixon, Chad Lippert A big thank you to our brilliant clients Kerrie Wade, Natasha McGill, Stephanie Taylor who dared to go where others wouldn't! And to the Inspired Unemployed for bringing Instant Rizz to life in an office dance scene; ICONIC! https://lnkd.in/gWv2fZpA

Bundy loves a bit of cricket! And we loved re-creating a classic Queenslander Patio for them, right on the sidelines of the GABBA. In sweltering Brisbane summer conditions, the most refreshing place to catch the Aussies battle the Windies was under the shade of the biggest piece of cricket signage ever constructed in the stadium, with a couple of cold Bundys. The Patio made for unmissable broadcast coverage and was backed up with a fully integrated ATL, social and shopper campaign. Kudos to our Traffik team Jenna McDonald, Adam Terrey, Georgia Knight, Kieran Deane, Sam McLennan, Michaela De Santis, Chad Lippert, Gabriel Jr. Mangulabnan A big thank you to our clients Laura Rey Rodriguez, Matthew Miles, Elizabeth Walker, Edward Bodey and Diageo And to Cricket Australia, thank you for the support in getting this one over the line Tahnee Bungey, Andrew Kelly, Brendan Wild, Damien Clark, Nathan Copey Build - Stagekings Pty Ltd Furniture - Hampton Event Hire Greenery - Tropical Plant Rentals - Indoor Plant and Green Wall Hire Lighting - Brisbane Sound Group Catering - O'Brien Group Australia #bundaberg #bundyspatio #brandactivation #activation #experiential

That’s a wrap on our Red Rock Deli Chip & Sip event with The Chippelier! We brought #RedRockDeli by PepsiCo and Innocent Bystander Wines together for a one-of-kind, interactive brand experience. Collaborating with local artists and performers, we created a four-act tasting experience designed to awaken, excite and delight not one or two, but ALL FIVE senses, fully immersing our guests in the wondrous world of chips & sips. Kudos to our Traffik team Adam Terrey, Katie Hood, Isabel McCabe, Josh Thompson, Paulina Masternak, Jenna McDonald, Sam McLennan, Gabriel Jr. Mangulabnan, Chad Lippert, Lauren Hernandez A big thank you to our clients Anita C. and Tom Floyd at PepsiCo #activation #brandactivation #experiential