Tourism Western Australia

EverNow: A Festival During Kambarang kicks off tomorrow in Perth/Boorloo, in a visually spectacular celebration of Aboriginal culture. The free, family-friendly festival, which drew over 100,000 people last year, will include a new addition from world-renowned French theatrical and pyrotechnics company, Groupe F, whose show From the Light Flow: Bena Koorliny will light up Burswood Park from 3–6 October with a dazzling display of light, fire and projections. Song Circle will return with music, dance and light at Burswood Park from 3-6 October, and Boorna Waanginy: The Trees Speak, will again bring the towering trees of Kings Park and Botanic Garden to life from 4–7 October. EverNow is a homegrown event delivered by Tourism WA and produced by Perth Festival. It forms a key part of Tourism WA’s strategy to deliver uniquely Western Australian events and entice out-of-state visitors to travel to WA. Find out more: https://bit.ly/3Y7hVJy   Image credit: Jarrad Seng

Today we celebrate our outstanding tourism industry in Western Australia on the United Nations World Tourism Day.    In recognition of the 2024 theme of Tourism and Peace, we acknowledge the power of investing in tourism as a way to foster inclusion and celebrate rich and diverse cultures, while building strong communities and economies.     Read more here: https://bit.ly/3Bck2CI     #WAtheDreamState   #WorldTourismDay 

WA’s total visitor spend reached $18.3 billion in the Year End (YE) June 2024, an incredible $4.8 billion or 36% ahead of 2019, and $0.4 billion greater than the previous release.   Western Australia was again the top performing state in terms of total visitor spend versus 2019 with growth of 36%, ahead of the total Australia growth of 26%. The increased spend was driven by intrastate overnight visitors, ( $2.9 billion vs. 2019).   International spend in WA totalled $2.4 billion in YE June 2024, in line with 2019, while international visitor numbers have recovered to 82% of the 2019 volume. Discover all the latest results here: https://bit.ly/4312LVs  

Are you a trade-ready tourism operator looking to expand your business into interstate and international markets?    Expressions of interest are now open for our 2025 Trade Ready Introduction Program (TRIP) which offers participants opportunities to build their network through business-to-business engagement and access to exclusive trade events.    In its first year, TRIP onboarded 10 experienced WA operators who attended the 2024 Australian Tourism Exchange, completed 82 appointments each, and participated in various roadshows, networking and industry events, receiving hands-on support in preparing for trade events and building B2B connections.    Don’t miss out – expressions of interest close at 5pm AWST on Friday 4 October 2024.    More information and eligibility requirements here: https://bit.ly/3XzzXny 

Last night, we were delighted to host more than 200 tourism operators and industry partners in person and online for our Industry Update.    As part of the event, our upcoming interstate marketing blitz ‘Western Australia Dream Sale’, was announced, which invites travellers from the east coast to ‘dream a little more, for a little less’.      This initiative sits under WA’s state tourism brand Walking On A Dream and will draw visitors to Western Australia through new high-impact tactical marketing activities in our key interstate markets.      Thanks to everyone who joined us for a night of networking and knowledge-sharing.    For more information on how your tourism business can get involved, refer to our Industry Toolkit here: https://bit.ly/47xpXOS  

Tourism WA has today launched the next iteration of our global road trips platform, ‘Drive the Dream’, ahead of the Singapore F1 Grand Prix this weekend.     The campaign’s hero short film follows West Australian F1 driver Daniel Ricciardo and his best mate Blake as they reconnect on an epic road trip from Perth (Boorloo) along the South West Nature and Wine Drive.    Building on the momentum of the campaign’s launch in September 2023, ‘Drive the Dream’ will be brought to life through out-of-home, display and social advertising in Australia and Singapore.    The campaign is designed to encourage high-yield travellers to embark on road trip adventures in Western Australia and positions Western Australia as a premier road trips destination.    Discover the campaign here: https://bit.ly/3MPvyGK   #WAtheDreamState

Applications are closing soon for the 2025-26 Regional Event Scheme (RES).   Regional event holders can apply for funding between $5,000 and $40,000 for events held between 1 July 2025 to 30 June 2026.    This Tourism WA scheme supports smaller and developing regional events and is supported by the Royalties for Regions program through the Department of Primary Industries and Regional Development.    Up to $1 million is available to support regional WA events, including $150,000 of dedicated funding for Aboriginal events through the Regional Aboriginal Events Scheme (RAES) to support events that showcase Aboriginal culture and experiences.     Applications close at 5pm AWST on Friday, 20 September 2024.     Read more here: https://bit.ly/3AwiDqr 📸 2024 Broome Marathon

Registrations to attend the Tourism WA Industry Update are closing soon. The Deputy Premier and Tourism Minister, the Hon. Rita Saffioti MLA will chair our Industry Update and provide key updates across her tourism portfolio. A panel of representatives from key agencies will speak, including:  • Jacinta Overman, Coordinator, Tourism and Concessions - Department of Biodiversity, Conservation and Attractions  • Jason Waters, Chief Executive Officer - Perth Airport  • Lanie Chopping, Director General - Department of Local Government, Sport and Cultural Industries  • Mel Forbes, Executive Director, Marketing - Tourism WA In-person and online registrations close this Friday 13 September.  Register and find out more here: https://bit.ly/4e4GsE0

Over 150 cruise industry leaders will set sail for Fremantle next year to attend the Australian Cruise Association (ACA) Conference, after Western Australia won the bid to host the 2025 event.     This annual conference will take place from 3-5 September and gather some of Australia’s top industry representatives, setting the scene for discussions on WA’s port capabilities and onshore attractions.     While in WA, the cruise industry leaders will be invited to enjoy optional touring activities which showcase Fremantle, Rottnest Island and other iconic Perth destinations.    Read more here: https://bit.ly/4ebtFQq

Expressions of Interest are now open for our 2025 Trade Ready Introduction Program (TRIP). Established in 2024, TRIP aims to assist WA-based tourism operators to expand their business into interstate and international markets through business-to-business engagement opportunities and access to trade events. This three-year program offers participants opportunities to build their network and showcase their products at events such as: • Australian Tourism Exchange • Tourism WA Roadshows • In-market tourism trade events • WA destination showcases and familiarisation tours Expressions of Interest are now open via the application form and will close at 5pm AWST on Friday 4 October 2024. Find more information and eligibility requirements here: https://bit.ly/3XzzXny