The Media Store

RE-IMAGINING | The power has always been in the customers hands, but nowadays it's even harder to find the right spaces to connect when media is an intrinsic part of our lives. Our clients need us to solve business problems through the lens of media, without it being intrusive or annoying. We don't want to leave the platforms we are engaging with to eat, shop, chat or learn, we want to stay in the content stream. Lucky that's what we do here at The Media Store, how can we Re-imagine Media today, for your tomorrow? Stephen Leeds Jacquie Alley GAICD Sam Cousins #mediareimagined #media #marketing #advertising #experience

SHOW MUCH MORE | Today is the first day of the Melbourne Royal®show. Some of the team set out to experience it all on day 1. Huge congratulations to our clients Marcia Allan, Grace Usher, Lauren Winter and the entire team for putting on another incredible show and premium event for Melbourne. Hot tip: Buy the showbags at the end so you don't have to carry them around like we did. Stephen Leeds Jacquie Alley GAICD Sam Cousins #mediareimagined #partnerships #eventsactivations #melbourneevents

RESTRICTING | Last week Meta announced the new teen restrictions for Instagram a week after the Federal Government continued its pledge to increase the age on social media apps in Australia. Perfectly timed or perfect coincidence, either way the measures seem a step in the right direction. Or is it a step towards future targeting for a hard to reach Gen Alpha audience? Our CSO Sam Cousins shared her thoughts with B&T. “The mother in me likes the sentiment, the cynic in me can’t help but think there is a perfectly wrapped-up teen audience now, clearly identifiable and captured waiting to be sold to an approved list of clients. The Gen Alpha audience has now reached the age of 15 and will soon start to enter prime consuming years – especially on social media. They are exceptionally hard to reach for advertisers. And I get it, I want to target that audience for clients I have in higher education where a 15 and 16-year-old is our primary audience. Targeting youth has always been a challenge, if I look at my own children’s (aged 8 and 11) device usage, they are exposed to poorly targeted ads across YouTube Shorts and various in-app advertisers. Luckily, they have a healthy level of (learned) scepticism and turn their devices to aeroplane mode when the ads come on to skip them. An insight itself into the future of ad avoidance” Want to know more? Click on the link below or chat to us about how we can secure the right future strategies for targeting youth for you. Stephen Leeds Jacquie Alley GAICD #mediareimagined #socialmedia #parenting #youthtargeting

READING I Our Chief Strategy Officer, Sam Cousins contributed to this AdNews Australia article about the increase in magazine readership. She said that "while machine-guided content continues to take away choices and homogenises content, culture and experiences, print journalism understands deeply the audience it connects with, investing into both qualitative and quantitative research with real people to get real insight." “When someone picks up Vogue – which saw a 3.8% readership increase year-on-year - they are not only spending money on the magazine, but they are finding time to engage with that medium and know the content will be designed exactly for them,” she told AdNews Australia. “The same can be said for National Geographic, House & Garden and Delicious which all saw increased readership too, showing our passions align with content. As the younger generations evolve we will start to see a counterculture of algorithm rejection.” Cousins said that for her agency’s client mix, though, the hard part is in still proving the effectiveness of print against other channels, especially with a higher CPM. “This is where the role of the channel becomes imperative and a structured measurement framework is needed to ensure understanding and success,” she said. #mediareimagined #thoughtleadership #roleofchannels Stephen Leeds Jacquie Alley GAICD https://lnkd.in/ged_vuvR

THINKING I Post this year's Mamamia Upfronts, our COO Jacquie Alley GAICD sat down with Tom Fogden from B&T to discuss the myriad of announcements... from the GEN Z KNOW brand to the exciting One Million Women project addressing women's health issues, to the new edutainment brands, and the latest content planning tool, the Daily Dial. In summary, "the Mamamia upfront was incredibly exciting for the brand and the industry and its other initiatives, such as the Hot Pod Summer podcast offensive targeting audiences when radio listenership is traditionally low, show how smart co-founder Mia Freedman and CEO Nat Harvey’s operation is." #mediareimagined #upfrontseason Stephen Leeds Sam Cousins https://lnkd.in/gDX4U-xE

CONNECTING | What a way to round out a huge week for The Media Store, a trip to the Yarra Valley with our client ENGIE AU and our partners at NOVA Entertainment. Special thanks to Natalia Wills Jacqueline Bristow Ashley Bathurst Brooke Dul Sarah Crowhurst (nee Kahl) for organising the day and to all the guys at ENGIE for bringing the fun! Stephen Leeds Jacquie Alley GAICD Sam Cousins #mediareimagined #partnershipsreimagined #totalaudio

CELEBRATING I Last night we celebrated being an esteemed Finalist in the Media Federation of Australia Awards for our People & Culture. We've always been known for our genuine care factor for our clients' businesses, which is founded on our unique culture where our people are truly seen and heard. So it was fitting to celebrate with our 2024 Culture Club last night, who ensure our initiatives are always purposeful. Congratulations to all, especially to our fellow indie This Is Flow, on taking out the win (this time 😉)! #peoplefirstculture #cultureoverclimate #mediareimagined Stephen Leeds Jacquie Alley GAICD Sam Cousins Daniel Paoli Adriana Catanese Emma Davis

CELEBRATING I Last night at the IMAA - Independent Media Agencies Australia's inaugural Pitchella wrap-up event, our phenomenal team took out third place for their response to the Waves of Wellness Foundation charity brief to help raise awareness and funds for their Ducktober event. We are incredibly proud of you Adriana Catanese, Emma Davis and Daniel Paoli!!! Congratulations. It was a night for both celebrating the amazing emerging talent in IMAA agencies and stopping to reflect on how, as a community, we can support both Waves of Wellness Foundation and Northern Territory Indigenous Business Network moving forward. The work you are doing in your communities is so inspiring Tyson Carmody, Naomi Anstess & Joel Pilgrim MAICD, thank you for sharing your stories with us last night. #emergingtalent #professionaldevelopment #pitching #partnerships Stephen Leeds Jacquie Alley GAICD Sam Cousins

WELCOMING I A warm TMS welcome to Lucy Henderson as our new Account Executive. She's already dived in with incredible positivity and curiosity. On why she wanted to join The Media Store, Lucy had this to say; "Moving from sales to agency side, I was looking for a company where I can learn and develop my skills and a company with a great cultural fit. I love the idea of working for an independent agency in a team I can be a valued member of." It's great to have you Lucy! #mediareimagined #peoplefirstculture Stephen Leeds Jacquie Alley GAICD Sam Cousins

CELEBRATING I We are incredibly proud to be a Finalist in this year's B&T Awards for our People & Culture. Pleasingly, staff testimonials make up 40% of the judging criteria so from the words of our team; "Since being here at the independent agency, The Media Store, what has been so incredibly unique is the inspirational leadership of Stephen and Jacquie. They are authentic and true to their values built on encouragement, collaboration, and trust. They are transparent, whilst considerate, and vulnerable in sharing their personal successes and failures. Their leadership style aims to encourage the team to go beyond their comfort zones and thrive." Nicole Boyd, Head of Client Service. "For me, a business’ strength should not be measured by the height of the highs – when it’s easy to commit to clients, staff and values – but rather, how they behave when challenged and difficult decisions must be made.  Right from the outset, The Media Store has exemplified a commitment to doing the right thing for staff and clients alike." Mollie Cross, Trading Manager. Congratulations to all fellow finalists, see you on November 8! #peoplefirstculture #awardwinningculture #mediareimagined Stephen Leeds Jacquie Alley GAICD Sam Cousins https://lnkd.in/gx4YTsEq