The General Store

🎂 THE G STORE TURNS 12 🎂 To celebrate we had an amazing day at the stunning Waranara Ridge. We learned about Generative AI 🤖 and Regenerative Farming 🥕. A huge thanks to Paul and Adele Greenberg for hosting us. To Mike Knapp and Aaron Brocken for inspiring us. And to Matt Newell, Madeleine Livesey and Danny Lattouf for spoiling us. 🥂 Here's to our 12th year in business! 🥂

| CANNES BRINGS BACK THE LAUGHS | Our CCO Marcus Tesoriero has just returned from his annual pilgrimage to the Cannes Lions International Festival of Creativity and has shared his thoughts with Campaign Brief. “At the Cannes Lions 2024, we finally saw the comeback of comedy and a strong focus on awarding work for established brands” MT More here… https://lnkd.in/gXWS2HC8

| VOGUE x CHADSTONE FLAGSHIP | So wonderful to see Michael Hill featured in Vogue Australia. This retail experience is truly unlike any other and has been a wonderful exclamation point on the stunning transformation of the Michael Hill brand, product and service proposition from Daniel Bracken, Jo Feeney and teams. Congratulations yet again on a beautiful flagship and the start of something special. Our teams could not have been more proud to design this stunning canvas for iconic fine jewellery. Matt Newell Danny Lattouf Madeleine Livesey Reid Nakou Sophie Lander Marcus Tesoriero Alicia H. Kurt Jon Ridgway Alvin Matthews https://lnkd.in/gQ5QcecW

| TRANSFORMATION OF A RETAIL ICON | Over the last two years, we’ve had the great pleasure of partnering with Michael Hill to develop their Global Flagship at Vicinity Centres’ Chadstone Shopping Centre, Melbourne. This was done in concert with the wider business transformation that consists of so many parameters including product, brand, marketing, technology, sales and service models, and more. No stone has been left unturned by Daniel Bracken, Jo Feeney, Amy Sznicer and the wider leadership team in genuinely bringing A NEW ERA to Michael Hill and its customers. Taking the lead on redesigning the customer experience and retail proposition for Chadstone (and beyond) was a genuine honour for our team. From behavioural research, to working in stores across the country ourselves, to spending time workshopping “GREATNESS” with Michael Hill leadership teams from across the globe, a lot of care was put into understanding this project from every possible perspective. From operations to uniforms to scent to product display to space, shapes, materials and colours, it was a wonderful creative journey that challenged us all and made the project outcome all the better for it. Thank you and congratulations team Michael Hill including Philomena Colgan Kerrie Hockless Brett Lancelot Paul O'Sullivan and many many more. Matt Newell Madeleine Livesey Danny Lattouf Reid Nakou Alicia H. Kurt Jon Ridgway Philippa Luiz Alvin Matthews Brand: CHEP Network Store Design: The General Store & Michael Hill Behavioural Research: Bill Morgan Visual Merchandising: KUBE Shopfitting: Woodland Shopfitting Scent: Airoma Location: Chadstone The Fashion Capital, Vicinity

🏆 WORLD'S COOLEST RETAILERS REPORT: 2024 🏆 This report celebrates the TOP 50 retailers from around the world who are combining creativity and commerce to deliver competitive advantage. Matt Newell and Reid Nakou presented the TOP 10 live at the World Retail Congress. Congratulations to: 1) GENTLE MONSTER 2) House of Rituals 3) CAMP 4) Sabyasachi Online private limited - Mumbai 5) VEJA General Store 6) FREITAG 7) On 8) Gymshark 9) Pink's Window Services 10) IKEA The report was created by The General Store exclusively for the World Retail Congress. Our thanks go to Ian McGarrigle for his vision an guidance throughout the project. As well as the teams at ORESA and Ebeltoft Group for their contributions to the report. You can download the TOP 50 report here: https://lnkd.in/enFWKn2N

Our CEO, Matt Newell talks with marketing industry legend Darren Woolley on the distinction between retail brands and manufacturer brands and why more marketers are thinking about the total brand experience, not just the ads.

CONGRATS TEAM REBEL | What a joy it was to witness our partners at Rebel Sport win two sensational awards at last night’s Inside Retail Australia RETAILER AWARDS 2024 event. STORE DESIGN/CONCEPT OF THE YEAR 2024 (rebel Emporium) OMNI-CHANNEL RETAILER OF THE YEAR 2024 Congratulations to all involved, it’s a wonderful recognition of so much hard, smart and creative work 👏🏾👏🏾👏🏾 A shout out to the other finalists for their exceptional work in both categories. The wins are made that much more worth celebrating due to the calibre of the competition 🙌🏾

TEAM OF THE YEAR | Congratulations to our client partners taking out Adnews Marketing Team of the Year! Salvos Stores makes a massive splash in the retail space with over 370 retail stores nationally and an online store run by a small but fiercely talented team. Leaders in the circular economy, the client experience team noted a record breaking year as well as helping customers to keep 40 million items out of landfill, and we are so proud to have been part of this journey with them over the past four and a half years. Watch this space! https://lnkd.in/guSZb7ub

COMING IN HOT | #4 Agency of the Year! To be in the Top 10 medium sized agencies across Australia, in such good company, is a wonderful way to wrap 2023 and push into 2024! Only possible via an incredible team and seriously talented and trusting group of clients - Thank you!! https://lnkd.in/gd8H7mvU Campaign Brief Rebel Sport Salvos Stores Barbeques Galore Pty Ltd Cancer Chicks Matt Newell Madeleine Livesey Danny Lattouf Marcus Tesoriero Reid Nakou

GET YOUR SWAGGLE ON | The cat’s out of the bag (literally)! We’ve just helped launch Australia’s newest online pet care brand, Swaggle and we’re super chuffed to see it out in the wild. This was a really fun campaign to work on and there’s lots more to come in the future! Congratulations to the Swaggle team and all the wonderful humans who worked on this special project. Check out the Swaggle site here: https://swaggle.com.au/ Matt Newell Madeleine Livesey Danny Lattouf #retail #onlineretail #ecommerce