Sometimes awards season can look like a beauty parade. An opportunity for agencies to show off all the metal they won - a sign of success, of course. But we don’t really like doing things the conventional way at TBWA\Worldwide 🏴☠️. That’s why we’re bringing you this film: it demonstrates the most important thing about this year’s Cannes Lions-winning work - the transformation it delivered for some of the world’s most iconic brands. This Pride of Lions delivered record ROI, became the number one choice in the market and even won an Emmy. That’s work that makes a lasting impact long after the ceremony ends. 🍔 No Smiles for McDonald's’s Japan by TBWA\HAKUHODO 💪Ashe Versus for Moderna by TBWA\Health Collective 📐Square Meter for HORNBACH from HeimatTBWA\ 🪆The Umbrella Species for WWF from TBWA Paris 📵No Ad for Pague Menos from Lew'Lara\TBWA 🎄And Fuzzy Feelings for Apple from TBWA\Media Arts Lab Check it out.
About us
TBWA is The Disruption Company®. Named one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, and Adweek's 2022, 2021 and 2018 Global Agency of the Year, we use trademarked Disruption® methodologies to help businesses acquire a greater share of the future. Sydney. Melbourne. Adelaide. TBWA is part of Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
- Website
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http://www.tbwa.com.au
External link for TBWA\Australia
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Sydney, Melbourne & Adelaide
- Type
- Privately Held
- Founded
- 1993
- Specialties
- Digital Arts Network, Integer, Eleven, and FleishmanHillard
Locations
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Primary
Sydney, Melbourne & Adelaide
Sydney, Melbourne & Adelaide, AU
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288 Coventry Street
South Melbourne, VIC 3205, AU
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275 Rundle St
Adelaide, South Australia 5000, AU
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3/137 Pyrmont St
Pyrmont, New South Wales 2009, AU
Employees at TBWA\Australia
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Matt Springate
Chief Strategy Officer
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Stephanie Gwee
Creative Director at TBWA\Melbourne | One Club Next Creative Leader 2022
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Sarah Tukua
Client Partner at TBWA\Melbourne | Grand Effie Winner | Auntie at The Aunties
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Zac Martin GAICD
Planning Director at TBWA\Melbourne | Board Director
Updates
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Troy Ruhanen, our CEO at TBWA\Worldwide, and soon to be CEO for Omnicom Advertising Group (OAG), sits down with LBB’s Brittney Rigby in a wide-ranging interview about his plans for OAG, the question he wishes marketers were asking, why his agencies should focus on organic growth through a “product culture”, and the 61 model he’s already replicated. https://lnkd.in/gpjrhDif LBBonline - Little Black Book
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We’re searching for ambitious and relentlessly curious disruptors for our fully immersive Fresh Fries Program in Melbourne 🍟 You’ll get paid to learn the ropes in every department from creative and PR, to project management and beyond. After a year of tasting the lot, we hope that you will land a full-time gig with us. This program is open to all walks of life, so that means zero experience or education is needed. Apply here: https://lnkd.in/gkzapgBB Applications close 12th November 2024 More in AdNews Australia: https://lnkd.in/gjg9CTxi #advertisinginternship #internship #advertising #advertisingapprenticeship
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TBWA\Sydney's ECD, Katrina Alvarez-Jarratt, weighs in on what makes a great creative idea and whether that’s really changed in the digital age. 💭 "We’ve never been more goldfishy in our watching habits, which is why an idea needs to be truly disruptive by finding a strong convention to push away from. Because of that, I’m a big fan of ideas that can live anywhere. We recently made a campaign for Modibodi Swimwear dubbed ‘Shark Week’ which had a beautiful film component, but also created a conversation that popped in earned and generated social and still assets". https://lnkd.in/g5xHsnGs AdNews Australia
Beg, borrow or steal? The secrets behind great creative ideas - AdNews
adnews.com.au
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“Do something much more distinct, and it will work four times harder for you than anything else … What we must do is break every single convention we can.” TBWA\Worldwide's CEO Troy Ruhanen and Telstra's CMO Brent Smart hit the stage at SXSW Sydney last week to chat disrupting the agency model as we know it, building momentum by opting against “matching luggage” for Telstra's latest ‘Wherever we go’ campaign, and a whole lot more... https://lnkd.in/ghm2xsrr 61 Bear Meets Eagle On Fire OMD Australia LBBonline - Little Black Book
Brent Smart Would Cut Media Before Production: “Non-Working Dollars? Maybe Because You’re Making Shit Creative” | LBBOnline
lbbonline.com
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Where else other than New Zealand, can you heli bike for breakfast, meet a new mate over oysters at lunch, and unwind in a hot pool for dinner? In partnership with Tourism New Zealand, TBWA/Sydney have reinterpreted the global brand campaign ‘If You Seek’ for Aussie audiences. Our ‘If You Seek Stories’ campaign inspires Aussies to take advantage of New Zealand’s incredible landscapes and experiences as they uncover stories. More via LBBonline - Little Black Book: https://lnkd.in/gJN8cgYX Credits: Client - Tourism New Zealand Production Company - The Sweetshop Director – Mark Albiston MDs - Greg Fyson & Edward Pontifex EP - Kate Roydhouse Producer – Andy Mauger DOP – Marty Williams Post – ARC Editor – Harrison Carr Colourist– Alana Cotton Music – Otis Studios Media Agency - Mindshare #IfYouSeekStories #IfYouSeekNZ #MarkAlbiston #PureNewZealand #Bolt #TBWA\Australia #Eleven #TBWA\Worldwide
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See you tomorrow SXSW Sydney! 📅 Date: Tue, Oct 15 🕒 Time: 4:30 PM - 5:30 PM 📍 Location: ICC Sydney, Room C2.3 Troy Ruhanen Brent Smart TBWA\Worldwide
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Kudos to the teams at NAB, TBWA\Melbourne, and Mindshare for showing how disruptive creativity drives real impact. A Bronze Australian Effies Award win for the ROI category is no small feat, so a big thank you to everyone for making it happen ❤️🔥 NAB Mindshare Australia & New Zealand Advertising Council Australia #EffieAU2024 #marketingeffectiveness
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Under-appreciated, under-utilised, and under-understood. Here's why TBWA\Melbourne's Planning Director, Zac Martin, believes marketers should pay more attention to Category Entry Points... https://lnkd.in/g82C8ywY Mi3Australia
Don’t tell them how good you are, tell them what you’re good for | Mi3
mi-3.com.au
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Excited to share that Winnie-The-Pooh: The Deforested Edition has scooped up a Bronze for Design at this year's LIA - London International Awards. 🍯 Bravo Who Gives A Crap, team TBWA and team Eleven . #designawards #creativityawards #sustainability