How can we establish a standout brand in a saturated market, with the aim of becoming one of the top boutique real estate agencies in Brisbane? We developed a highly recognisable brand identity synonymous with luxury and innovation. Using an emerald green primary colour and a silver secondary, along with designing an impactful and minimal wordmark, the Fortitude Property Group brand stands out against the crowd, oozing confidence while also appealing to the down-to-earth and friendly nature of its agents. We rolled this out into clear brand guidelines, an Information Memorandum, social media posts, business cards, property signage and more. Fortitude Property Group #StudioBlackardt #Branding #BrandAgency #MarketingAgency #BrandDesign #Branding
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