LUMOS

Thank you and welcome to our newest IAB Australia members. If you would like to be a member, get in contact below. https://lnkd.in/g89mM5bS Public AI Venatus Half Dome Cashrewards Rolph Consulting Qantas Zitcha CitrusAd TripleLift Coles 360 Vudoo Endeavour Group NAB David Jones Scentre Group (Owner of Westfield destinations in Aus and NZ) Uber Scout Frontier VIOOH LUMOS Tourism Australia

I often hear senior marketers ask about the future of hyper-targeting in a #cookieless world. My take? Brands must invest in unlocking the full potential of their #firstparty data. It’s the golden ticket to maintaining relevance with targeted consumers while preserving personalisation and data-driven acquisition. #DMP #Firstpartydata #audienceintelligence

🎉 Super excited to announce our partnership with Work Place Media ! Thrilled to support Ben Hall and the team in unlocking premium audiences in Australian coworking spaces. This collaboration allows our brand and agency partners to access highly engaged business owners and key decision-makers in prestigious business environments. Together, we’re leveraging unparalleled audience insights to drive high-performing ROAS. #dooh #programmatic #audienceinsights #mediaplanning #doohmeasurement #omnichannelmarketing

LUMOS and I are thrilled to support ANC Delivers and Project Spark in delivering such an important and transformative initiative. By leveraging LUMOS Intelligence, we're amplifying the impact of a zero-emission delivery fleet and enabling brand partners to unlock unified marketing benefits through this innovative last-mile delivery solution! Big shoutout to the teams at ANC Delivers and the Australian Renewable Energy Agency (ARENA) for making this happen for the community!

🚀 Exciting insights from Vivid Sydney 2024! Our latest LUMOS Intelligence study reveals key trends and behaviours of visitors during this iconic event. From demographic breakdowns to targeted advertising strategies, find out how local businesses can leverage this data to enhance their marketing strategies and create immersive experiences. Dive into the full article to discover how to engage and delight Vivid Sydney visitors. 🌟✨ Photo Credit: Destination NSW

💡 At this year's World Out-Of-Home Annual Congress, the spotlight was on the incredible growth in #OOH and #RetailMedia. As the only advertising format that can engage all five senses— 🧠 visual, audio, smell, taste, and touch—OOH is redefining customer interaction and delivering unmatched sensory experiences. 📱 With the deprecation of cookies, retail media is stepping up, offering brands unprecedented access to customer data. This evolution not only enhances customer engagement but also transforms traditionally low-margin retail operations into profit centres, capturing up to 80% margins from retail advertising offerings. ⚡ The key takeaway? OOH and retail media are about smart management of space, audience, and time, all powered by data. For brands and marketers, the future of advertising is sensory and data-centric, and the opportunities are boundless. #OOH #RetailMedia #WOOHK2024 #AdvertisingTrends #CustomerEngagement #DataDrivenMarketing

🚀 We are excited to announce our partnership with Doohly to enable a Data & AI-driven methodology that sets a new standard for #DOOH advertising, creating a contextual and personalised advertising experience for consumers in the OOH environment. "This partnership between LUMOS and Doohly marks a significant leap forward in the DOOH landscape. This collaboration enables highly targeted, efficient, and impactful advertising, allowing for real-time adjustments and improved outcomes for campaigns." - Sean Law Co-Founder of Doohly. Doohly is a cloud-based CMS focusing on integrations, as most established Media Owners/Publishers have their own in-house software to solve particular business processes.

✈️ #WOO see you next week!

⚡️Understanding human behaviour has always been crucial to sales, but until recently, it’s been more theory than fact. Now, artificial intelligence is helping humans to truly ‘get’ consumers. Hear from our CEO, Eric Fan, as he dissects how AI and data are revolutionising the way media agencies and marketers engage with Aussies, and some exciting products we are building leveraging this AI revolution

🌟 We are thrilled to announce that LUMOS has been named a finalist for the Innovator of the Year Award sponsored by Commonwealth Bank! This recognition is a testament to our team's hard work, dedication, and relentless pursuit of innovation. At LUMOS, we are committed to democratising audience-centric media planning and measurement. Leveraging advanced analytics and AI, we assist marketers and brands in identifying and reaching the highest-value addressable audiences across any channel. Our innovative approach ensures that campaign outcomes are delivered consistently, maximising ROI every time. Being recognised as a finalist for this prestigious award not only honours our past achievements but also fuels our ongoing passion for pioneering new solutions in the media industry. We would like to extend our deepest gratitude to our incredible team, our partners, and our supportive community. Your belief in our vision and your constant support empower us to continue making a significant impact. #Innovation #LUMOS #Awards #Teamwork #ThankYou #MediaPlanning #ArtificialIntelligence #Marketing