Redhanded Agency

Redhanded Agency

Advertising Services

Melbourne, Victoria 1,728 followers

Making brands 'Famously Local'

About us

The authentic voice connecting City and Country. At Redhanded we make meaningful connections between brands in specialised sectors with real people and real behaviours. Using a powerful combination of data, insight, compelling and authentic storytelling and hyper local targeting, we can make small brands feel bigger than they actually are, and big brands feel personal. This is our goal and what we call: ‘Famously Local’. We are the positive voice connecting the city and country. The ‘go to’ influencers who discover, create and redefine relationships, identities, possibilities and brands. In just under 20 years, we have partnered strategically and creatively with some of the worlds largest companies to carefully craft dynamic communication pathways with creativity, insight and knowledge. Such knowledge allows marketers to "speak the right language", "press the right buttons" and ultimately, communicate more efficiently, effectively and successfully with those in the country. Pioneers of Digital in the category, redhanded have formed a specialist Digital Group which is breaking new ground in multiple media platforms for awareness, measurement and engagement. Regional and rural media specialists, redhanded are Accredited with all the major and minor media groups in the country, driving media research, planning and buying efficiencies for a range of clients in plant and soil chemistry, environmental science, education, animal health, genetics, finance, machinery, construction equipment and the food and fibre industries.

Website
http://redhanded.com.au
Industry
Advertising Services
Company size
11-50 employees
Headquarters
Melbourne, Victoria
Type
Privately Held
Founded
2002
Specialties
Regional and Rural Advertising, Digital Strategy, Regional and Rural Marketing, Media Insight, Planning and Buying, Communications, Agribusiness, Marketing, Market Research, Strategic Marketing, Social Media, Web Development, and Agtech Marketing

Locations

Employees at Redhanded Agency

Updates

  • View organization page for Redhanded Agency, graphic

    1,728 followers

    We’re delighted to share that our branding work for AgCAREERSTART has won a silver award in the WILD Design Awards. The WILD Design Awards are conducted across a variety of regional and design capital programs and are recognised internationally. We love working with the passionate team at AgCAREERSTART and look forward to partnering with them to produce more quality work together in the future.

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    A great night and an even better cause! We were honoured to recently attend the Live4Life Annual Dinner 2024. The evening consisted of some inspiring award presentations, moving speeches and wonderful performances. The Redhanded crew had a fantastic night celebrating the achievements of the inspiring team. Thanks for having us!

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    Last week, Lachie, Alannah and Bede attended TikTok For Business Agency Day 2024. As a leading platform that is currently revolutionising how we engage with social media, it’s incredibly important for us to have an in depth understanding of how we can utilise Tiktok for the benefit of our clients. Love your work, guys!

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    Last Thursday a Redhanded crew including Ella, Alexa and Mateo were all invited to the launch event for PastureSmart at AG Vic's Ellinbank SmartFarm in Gippsland, Australia’s leading dairy innovation facility. PastureSmarts is a new tool for dairy farmers to manage their pastures more effectively, allowing them to monitor their pastures using growth forecasting technology. Our involvement as an agency was creating a unique look and feel for the brand that reflect its ground-breaking offering. According to the team, it was a fantastic day out with plenty of dairy to sample, including cheese, milkshakes and an abundance of scones with cream and jam.

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  • View organization page for Redhanded Agency, graphic

    1,728 followers

    Redhanded’s GM, Paul Dodds, spent last week up in Queensland at Beef Week ’24. Paul said that there was an abundance of exciting ag tech innovations on show and the event was filled with plenty of positive talk in regard to the future of the beef industry. He also said that there was a strong focus on the industry connecting with Australian consumers, further building on the positive perception of Australia’s beef industry.

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  • View organization page for Redhanded Agency, graphic

    1,728 followers

    We’re pleased to announce that Shivani has joined us as an Account Manager. Shivani brings with her a wealth of experience along with some very impressive linguistic skills - she can speak eight languages! We’re very excited to welcome her to the Redhanded team. What drew you to Redhanded? The vibes were a match! The moment I met the team I knew I wanted to be a part of Redhanded. Being a part of the CGL but still having a closely knit team meant I get to learn, and that’s exactly what brought me here.   Where is your favourite regional holiday spot? Riverland SA, been there way too many times and it never disappoints!   If you could only listen to one album for the rest of your life, what would it be? It’s so hard to pick an album! I love Alt/Indie music, currently my favourite band is Willowbank Grove. I also listen to heavy metal, gangster rap and occasionally, good ol’ country tunes. Parmi or Parma? Parma. It’s Parma. Welcome Shivani!

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    1,728 followers

    We’re thrilled to be a part of the inaugural Agri Graduate program. It’s been great having Anna as a part of the Redhanded team and we can’t wait to welcome Harriet later this year!

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