Women’s sports are changing the game and audiences are tuning in globally! Media buyers, hear from our Chief Product officer, Deirdre Thomas as she discusses the future of live sports and how media buyers can embrace the role of women athletes in shaping this dynamic industry. http://nlsn.co/60429IJhY
Nielsen
Software Development
New York, NY 1,139,188 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Media sellers, know your competition! 📈 Discover what co-viewing is and how it can reveal competitors' ad budgets. Nielsen’s latest article explains why co-viewing data is essential. Get the insights you need. Read the Need to Know article now! http://nlsn.co/6041lyGJX
Need to Know: What is co-viewing, and why should you care? | Nielsen
nielsen.com
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Nielsen reposted this
A seasoned global marketing leader with comprehensive experience in establishing marketing as a competitive advantage through strategic initiatives that drive full funnel customer engagement.
"Convergent TV", is it just an industry buzz word or does it really define how programming is shifting to meet viewers where they are? Nonetheless, I think its cool ;-) What do you think?
The Gauge Quarterly Recap is here! Discover how Young Sheldon achieved 6 billion viewing minutes across linear TV and streaming in May 2024. This is just one example of the media convergence trend shaping the future of television. Read more in Nielsen’s latest Trend Spotlight: http://nlsn.co/6040lOn7C
Trend spotlight: What The Gauge shows us about media convergence | Nielsen
nielsen.com
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The Gauge Quarterly Recap is here! Discover how Young Sheldon achieved 6 billion viewing minutes across linear TV and streaming in May 2024. This is just one example of the media convergence trend shaping the future of television. Read more in Nielsen’s latest Trend Spotlight: http://nlsn.co/6040lOn7C
Trend spotlight: What The Gauge shows us about media convergence | Nielsen
nielsen.com
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Uncover the untapped potential of audio advertising in your marketing strategy with Bob Pittman, CEO and Chairman of iHeartMedia, in conversation with Nielsen. Gain insights into audio’s reach and effectiveness. Watch the video for more: http://nlsn.co/6046lyExQ
The crucial role audio plays in marketing strategies
nielsen.com
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Nielsen reposted this
Media & Market Research Sales Leader ➟ Transformational Relationship Builder ➟ Managing Director at Nielsen | Building, Growing and Optimizing Key Client Relationships
Ever wondered how many people watch ads together? Co-viewing insights can inform your ad strategy! Discover why considering co-viewing is crucial for advertisers. Nielsen's latest article has all the details. Read more here: https://bit.ly/4dp8olL
Need to Know: What is co-viewing, and why should you care?
nielsen.com
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Nielsen reposted this
All about co-viewing! At Nielsen, our measurement solutions have always been people-based, so we’ve studied co-viewing for a long time and long had a reliable source of truth to size up for co-viewing. Today, in homes across America, we know that 47% of linear and connected TV (CTV) is consumed by more than one person at a time. And we know that most brands want to reach people, not households—and certainly not just devices. Discover why accurate measurement of co-viewing is crucial for advertisers. Nielsen’s latest article has all the details. Read more here --> https://bit.ly/4dp8olL
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Our Top Ten Streaming List is live 💥! Prime Video original #TheBoys takes the top spot on our list this week with over 1.3 billion minutes streamed. View more insights ➡️ http://nlsn.co/6005lRt7d
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📢 Understand the impact of advertising investments. Nielsen’s Brand Impact revealed Luxottica's campaign effectiveness across their multi-market media plan. Advertisers, optimize your omnichannel campaigns to their full potential, even for hard-to-measure channels like OOH. Read the case study! 📋 http://nlsn.co/6047lHC0t
Analyzing Out of Home Impact | Nielsen
nielsen.com