“Mocktails” are being replaced by 0.0 cocktails as GCC venues respond to health-conscious consumers. Bartenders are now creating sophisticated non-alcoholic cocktails that address all the shortcomings of their predecessors with a balanced, refined, and low-sugar profile. With Lyre's Spirit Co featured in over 600 venues, this shift marks a new era for the beverage industry in the Middle East. Thank you Caterer Middle East for your support! Read more here... https://lnkd.in/dTNGaubV Karl Fielding Sudera Fernando Kristy Bloomfield (MBA) Conor Hardy Benedicta Tornieri #LyresSpiritCo #MakeItALyres #CatererMiddleEast #MiddleEast
Lyre's Spirit Co
Food and Beverage Services
Leichhardt, New South Wales 13,027 followers
Impossibly Crafted Non-Alcoholic Spirits. Now the most awarded #nonalcoholic spirits in the world! #makeitalyres
About us
Many years in the making, Lyre’s exquisite range of lovingly crafted alcohol-free, classic spirits was borne from a quest to make the impossible possible. To provide an alternative to those who don’t wish to imbibe alcohol, but still wish to enjoy the mirth, merriment and social intercourse of an evening soiree or shindig. But this is not just any alternative. Every Lyre’s spirit looks, tastes and sashays around the palate just like the original. And yet, the absence of giggle juice enables revellers to remain clear-headed, of good cheer and in fine fettle to pursue whatever tickles their fancy the following day. Lyre’s – the finest range of non-alcoholic classic spirits the world has ever seen.
- Website
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http://lyres.co
External link for Lyre's Spirit Co
- Industry
- Food and Beverage Services
- Company size
- 51-200 employees
- Headquarters
- Leichhardt, New South Wales
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Beverage
Locations
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Primary
12 Upward St
Leichhardt, New South Wales 2040, AU
Employees at Lyre's Spirit Co
Updates
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Did you know that 48% of this year’s Tales of the Cocktail Foundation attendees were first-timers? It was incredible to see how this fresh energy mirrored the growing demand for no- and low-alcohol options throughout the week! Over 2,000 people visited The Lyre’s Living Room alone, and thousands more engaged with us across various events. This overwhelming response shows just how much the landscape is changing, with more and more people exploring mindful drinking. A huge shoutout to the talented bar teams from Bar Lienzo and Pufferfish who helped us make The Lyre’s Living Room an unforgettable experience! From our non-alcoholic sparkling at the Toast to Tales and Spirited Awards, to being the refreshing choice at the Tales Catalyst, Lyre’s was proud to be a part of so many pivotal moments during the event. And it wasn’t just us—other brands and event organizers reached out, recognizing the importance of offering diverse beverage options. A special thank you to William Grant & Sons for including us in their events throughout the week. It’s clear that the industry is evolving, and we’re excited to be leading the charge in changing the way the world drinks. Here’s to all the new faces and fresh perspectives that made this year’s Tales of the Cocktail unforgettable! Lauren Paylor O'Brien Charlotte Voisey Jennifer Contraveos Michelle Green, CSS Quinn Moore Kerry Szostak Anthony Pullen #MakeItALyres #LyresSpiritCo #NonAlcoholic #MindfulDrinking #TOTC #Talesofthecocktail #NoAndLow #HealthAndWellness
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Have you tried our multi-award-winning Classico Grande 750ml Sparkling yet? It’s quickly become one of our top sellers worldwide! Whether it’s at bars, restaurants, events, stadiums, or weddings, Classico Grande is the go-to non-alcoholic sparkling wine for any occasion. If you’re a venue interested in trying it out, please reach out, and our sales team would be more than happy to help. No one should ever feel left out of those special moments when raising a glass to celebrate! 🥂 Discover why it’s a favorite... https://lnkd.in/gkdvXia5 #MakeItALyres #LyresSpiritCo #NonAlcoholic #MindfulDrinking #SoberCurious #SparklingWine
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With more wedding guests embracing a sober lifestyle, have you considered how to cater to them? Lyre's Spirit Co has partnered with The Gilchrist Collection to craft a menu of exquisite non-alcoholic cocktails. Are you making sure all your guests feel included? #MakeItALyres #LyresSpiritCo #NonAlcoholic #Inclusivity #Weddings
A quarter of wedding guests are now going sober, so Lyre's Spirit Co has partnered with Wedding Venue group The Gilchrist Collection to craft a menu of tantalising 'cocktails without alcohol'. Discover how to elevate your guest offering with First Date's star barman Merlin Griffins and CEO Samantha Gilchrist, featuring Halo Effect with Lyre's London Spirit and Sun & Moon with Lyre's White Cane.
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It’s official! Lyre's Amalfi Spritz and Dark 'n Spicy have touched down on Walmart shelves nationwide! Have you spotted Lyre’s at your local Walmart? Let us know in the comments below! And tell us, where should Lyre’s land next? #LyresSpiritCo #MakeItALyres #NonAlcoholic #Walmart
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We’ve raised the bar and shaken things up once again! We’re thrilled to share that our Italian Orange has just been named 🏆 Non-Alcoholic Spirit of the Year 🏆 at the USA Ratings competition. It perfectly captures the vibrant essence of an Italian bitter aperitivo, with rich flavours of blood orange and red citrus, offering a refreshing and modern twist. Curious about what the judges had to say? https://lnkd.in/etK-6FJX #LyresSpiritCo #NonAlcoholic #USARatings #AwardWinning
🏆 Award Spotlight: Non-Alcoholic Spirit of the Year 🏆 We’re excited to announce that Lyre’s Italian Orange has been named Non-Alcoholic Spirit of the Year at the USA Spirits Competition! 🌟 Impossibly crafted to capture the essence of a vibrantly red Italian bitter aperitivo, this unique spirit stands out with its rich flavors. Blood orange and red citrus take center stage, delivering a contemporary and refreshing taste. 🍊✨ Congratulations to Lyre’s for setting a new standard in premium non-alcoholic beverages! #USAspirits #AwardWinning #Lyres #ItalianOrange #NonAlcoholic #FineBeverages Lyre's Spirit Co Anthony Pullen Karl Fielding Jennifer Contraveos Benedicta Tornieri https://lnkd.in/dBgc9CgR
Lyres Italian Orange | 2024 USA Spirits Ratings
usaspiritsratings.com
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What a way to start the week! We’re thrilled to announce that Lyre's Spirit Co has won 🏆 RTD of the Year 🏆 for our Amalfi Spritz at the USA Ratings competition! This recognition means the world to us, as our Amalfi Spritz has become a global favourite. It’s a testament to the dedication of our amazing team. A huge thank you to everyone who has supported us on this journey. This is what the judges had to say... https://lnkd.in/eqxEdEpN Cin cin! #LyresSpiritCo #NonAlcoholic #USARatings #AwardWinning
🏆 Award Spotlight: RTD of the Year 🏆 We're proud to announce that Lyre's Amalfi Spritz has been awarded RTD of the Year at the USA Spirits Competition! 🌟 This unique non-alcoholic spirit is impossibly crafted to capture the essence of an Amalfi Spritz, offering flavors that are both distinct and contemporary. 🍊 Lyre’s doesn’t just mimic—it stands apart as a premium beverage in its own right. With a flavor profile that blends bittersweet orange, rich peach, complex rhubarb, and elderflower, every sip is like sunshine in a glass—bright, intense, and full of promise. The fine bubbles and classic orange-red hue make it the perfect dry and refreshing finish for any occasion. 🍹✨ Congratulations to Lyre's for this well-deserved recognition! #USAspirits #AwardWinning #Lyres #AmalfiSpritz #NonAlcoholic #RTD #FineBeverages Lyre's Spirit Co Anthony Pullen Karl Fielding Jennifer Contraveos Benedicta Tornieri https://lnkd.in/dJBcy54f
Lyre's Amalfi Spritz | 2024 USA Spirits Ratings
usaspiritsratings.com
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Lyre's Spirit Co is proud to support the shining stars of the industry with the Caterer Middle East Bartenders Power List 2024! Back for its third year, this list celebrates 50 of the region’s best bartenders. Hundreds of nominations were received, and a select panel of industry experts carefully reviewed the entries, looking for evidence of career progression, venue improvements, and overall contributions to the bar industry over the past 12 months. Stay tuned for the results! Find out more via the link below... https://lnkd.in/d4sNUrVX Karl Fielding Sudera Fernando Kristy Bloomfield (MBA) Conor Hardy Paul Gloster Benedicta Tornieri #LyresSpiritCo #MakeItALyres #CatererMiddleEast #Top50Bartenders #MiddleEast
The Caterer Middle East Bartenders Power List 2024, powered by Lyre's Spirit Co, recognises 13 leading talents in Saudi Arabia's zero-proof movement. These professionals, selected by industry experts, demonstrate exceptional skill in creating innovative non-alcoholic beverages. They bring experience from top global establishments and are driving the growth of the mixology scene in Saudi Arabia. Their work reflects a commitment to sustainability, creativity, and meeting local market demands. Meet the bartenders shaping Saudi's bartending industry: https://lnkd.in/dAZr4uU5 #fandb #foodandbeverage #hospitality #restaurants #luxury #dining #saudiarabia #middleeast #culinary #cuisine #management #leadership #barmanager #bartenders #nonalcoholic #bar #mixologist
Bartenders Power List 2024: 13 talents leading the zero-proof movement in Saudi Arabia
https://www.caterermiddleeast.com
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Interest in alcohol-free alternatives is increasing, with a 49% growth in searches for non-alcoholic options over the past couple of years. It’s exciting to see Lyre's Spirit Co making a strong impact in this latest report by Insights by Kantar. Curious about the Future of Alcohol? Check out their report here: https://lnkd.in/dnRrqfPA #lyresspiritco #makeitalyres #nonalcoholic #research #consumerinsights
The sober movement continues to grow and being 'sober curious' is now an acceptable, and often welcomed, social behaviour by many as people adopt more balanced lifestyles🍸 📈 The interest in alcohol-free alternatives is increasing, with a 49% growth in searches for non-alcoholic options in the past couple of years with brands Lyre's Spirit Co, Seedlip Drinks and Gordons (Diageo) dominating the market as they make up the largest share of searches in the UK. Discover more about the latest trends and the Future of Alcohol in our latest series here👉 https://lnkd.in/ed43TEkS Winnie Cheng Renita A. Bia Bezamat Ben Holland Lauren McDermott Emily Muncey Naomi G. #FutureOfAlcohol #AlcoholFree #SoberCurious #SoberMovement #SoberLiving #Analytics #Consulting
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We are positively chuffed! Congratulations to Norwegian Cruise Line for being awarded the Best Adult Alcohol-Free Program at the 2023 Vibe Vista Awards! Cheers to enjoying Lyre's Spirit Co on the high seas! #makeitalyres
Alcohol Free Travel Advisor- I plan amazing custom curated experiences for couples and groups in Europe and the Caribbean-especially those looking for a sober experience!
Did you know that Norwegian Cruise Line was awarded the Best Adult Alcohol Free Program at the 2023 Vibe Vista Awards, which distinguishes the top performers in chain and hotel beverage programs? Well we did, and that’s why it’s the venue for our July 2025 Booze Free in Bermuda Cruise out of NYC 👐 A cruise with like minded individuals and quality NA beverages? What are you waiting for? A $250 deposit today secures your spot. Leave the planning to us. Some of the zero-proof brands that are offered onboard include: Millesimato ROSÉ DOSAGE ZERO Lyre's Spirit Co Amaretti, Lyre's Spirit Co Dry London Pierre Zero Alcohol (Sparkling, Chardonnay and Merlot) If you’ve never cruised before no worries, your travel agent will be onboard the entire time (that’s me)! 👍 DM Chrissy or Laura for details! #1000miletravel #VirtuosoTravel #alcoholfreetravel