Leo Burnett Australia

“For me, creativity is about solving business problems in the most interesting, dynamic, and memorable ways…That’s what gets me excited about creativity—doing something that tightly answers a human problem and a business problem with a really exciting creative solution."   “Whether it’s diversity in education, socioeconomics, or ethnicity, being surrounded by people who aren’t like you—and who have strong, distinct voices—is essential. That’s when healthy creative friction happens, and it elevates the work.”   CEO Clare Pickens sat down with Nikita Mishra from Campaign Asia-Pacific to discuss what great creativity looks like, how diversity is essential to understanding consumer behaviour and elevating the work, and how absurdism and humour can make for memorable, award-winning content.   Read the interview in full: https://lnkd.in/gf6uAWf5

There are times when it’s perfectly okay to give in to your cravings for Red Rooster’s crunchy fried chicken. Mid-game during the NRL Finals? Probably not one of them. That’s why we’ve created ‘Cravings Resistance Training’—a series of drills to help the Sydney Roosters stay strong against their Crunch Time chicken cravings.   Find out more: https://lnkd.in/gyqH8guM

Congrats to our Senior Copywriter, Lucy Hay, for taking home a bronze at the 45th AWARD awards.   We love to see our people recognised for their incredible efforts both at work and beyond. If you haven't heard of CLUTCH Glue, go check it out!

This morning at Advertising Council Australia's This Way Up Festival, our Chief Creative Officer Andrew Fergusson joined an expert panel, including our client partner, Mim Haysom GAICD, EGM Brand and Customer Experience at Suncorp Group, to discuss the magic behind long-standing creative collaborations.   They spoke about owning a shared ambition, the importance of building trust and collaborating as an agency partner team and the gift of time that can achieve big ideas and successful work. #ThisWayUp #Creativity

"We found there's a lot of literature around why brands should do good. The impact, the positive effect that we can have on the world. But there wasn't a lot on exactly how we should do it.   "So, what you end up seeing is brands always look for growth. They're always looking to increase their consumer base. They see that consumers increasingly have a need in terms of positive change within society. They step in to fill that gap. But often they find themselves on the wrong side of the headlines because I think these sorts of things aren't designed for growth necessarily." -Catherine King   Earlier this year, we released The Good Study in partnership with Zenith Media Australia and UTS Business School. Chief Strategy Officer Catherine King, Dean of UTS Business School Carl Rhodes and Expert Marketer Adam Ballesty joined Trinity P3 Global Marketing Management Consultancy's Darren Woolley to discuss the findings and explore how marketers can use this research to navigate the complex landscape of "brand good".   Take a listen to the podcast here: https://lnkd.in/gkhUjSE9.   If you're interested in chatting about the data in more detail, please reach out to us directly or to Catherine King, and you can download the Good Study here: https://lnkd.in/g6UTc7Gj

Congratulations to all the graduates of this year's AWARD School. Here's some sound advice from our Group Creative Director, Tommy Cehak, if you didn't quite make the winners list and you're wondering what's next...

During next week's This Way Up festival, Chief Creative Officer Andrew Fergusson will join our wonderful client partner, Mim Haysom GAICD, from Suncorp Group, and an expert panel to discuss the secret sauce behind long-standing successful creative collaborations.   Find out more about the session and get tickets here: https://lnkd.in/emcZjuJc

What an evening, sitting on a panel hosted by Sophie Gallagher for an Assisterhood mentee session and next to these inspiring and successful women; Mehnaaz Ahmed, Theresa Lord and Hannah Sturrock. Together we talked about our own non-linear paths, priorities of work and life, how to have resilience and how to move through when things get messy. Bringing some honesty and vulnerability to the conversation allowed our mentees to assess where they are on their own journey, realise that no one is sailing through all the time and ask questions for advice on their own challenges. What a privilege to be able to look back on my own journey and think even a sliver of my learning may help someone else along. Thanks for having me! I wish I was sitting up straighter!

Speed matters. In Paris, sure, but also in your house when you’re internetting. So, to showcase how fast Superloop’s internet is, we created ‘Ads at Record Speeds’ - a suite of spots timed to the exact records of the sporting events currently taking place. Keep an eye out for the Sprinting, Swimming, Cycling, Hurdling, Rowing, Speed Climbing, Relay, and Marathon record spots. (Yep, we even made a Marathon length ad, keep your eyes out!)   Massive thanks to our awesome clients, Superloop, as well as Zenith Media Australia and amazing production partners Haven't You Done Well Productions, Fjord, Darren McFarlane and Mosaic Music & Sound. Read more about the work: https://lnkd.in/g9YY69Ky

Thanks for the kind words, Jess Wheeler; we’re glad you’ve embraced the weird!   If you haven’t already, check out our latest work for Prime Video & Amazon MGM Studios, where Usman Khawaja awakes to find cricket fever has taken over...