Klean - Sustainability for Retail

Thanks for the write up The Australian Financial Review

ESG credentials startup Klean - Sustainability for Retail has raised $725,000 in a pre-Seed round led by Prtnr, the new VC founded by Wayne Gerard, a former Queensland chief entrepreneur.

I am thrilled to announce that klean https://lnkd.in/g_T_q5gF, our pioneering company in Retail and ecommerce ESG engagement has successfully closed our pre-seed round raising $725,000 led by Wayne Gerard from Prtnr Ventures The funds raised will fuel our growth, product development and marketing activities including development of our AI based analytics and consumer engagement tools that will provide enterprise level capabilities to retailers of all sizes. This is a significant milestone and a testament to the company's innovative approach, strong market potential, and the unwavering support of our customers. I am pleased to welcome Wayne Gerard to klean’s board as Chairman. Wayne founded, scaled and exited his own tech startup (RedEye) over the last 10 years, he will provide invaluable advise and support in strategy, leadership, go to market and international growth for Klean - Sustainability for Retail I am also pleased to welcome Christine Hayward FGIA FCG (CS, CGP) FCPA to klean’s board. Christine has an extensive track record and wealth of knowledge in financial management, governance and risk management, she is an invaluable addition to the company. I am also very thankful to Rostin Javadi – current COO at the Iconic and Peter Ball for their invaluable guidance and help through this raise. As we embark on the next chapter, we remain focused on our mission to revolutionize the retail industry and make a positive impact on the ESG. We are excited about the opportunities that lie ahead and look forward to delivering exceptional value to our customers, partners, and stakeholders. Stay tuned for more updates on klean's journey as we continue to innovate and redefine the future of ESG in Retail. #klean #FundingAnnouncement #AIinRetail #Sustainability #climatechange #ESGforEcommerce

This is a brands AOV results month-on-month since partnering in September ‘23 who saw an immediate 22% uplift in their baseline AOV. Giving them a overall 10x ROI on their impact & sustainability initiatives. It proves that their customers are consistently purchasing more every quarter when they select where the brands impact goes, prior to purchasing. Versus their customers who do not engage with their impact. By partnering with Klean - Sustainability for Retail and promoting their sustainability throughout their online store, engagement & awareness grew and reached 37% AOV verses their baseline in April 24. I love seeing this as more and more customers are supporting them, accelerating revenue and their impact to their partners - win win! 🌏🧡

What I’ve always wanted to know and see proof of is ‘do sales increase when customers get to select where a brands impact goes?’ We’ve all seen the studies and claims telling us that consumers would be willing to spend more if a brand supports social & environmental initiatives. But is that intention reflected at the checkout? The reason I’m so passionate about this is because if Klean - Sustainability for Retail can prove our tech increases revenue for brands, this would also accelerate positive outcomes for our community & planet. That’s why I’m stoked to see these results from our partner brands using impact@checkout. AOV increases up to 67% when a customer selects an impact project, versus no project selected. There is still more we can learn & improve on, such as it’s correlation with a brands average UPT and explore other patterns we are seeing. But this is the proof and answer I’ve been searching for, customers are supporting brands that supoort issues they care about 🙌 🌏 #impacttech #impact #ecommerce #retail #giveback #donation #aov #charity #giftwithpurchase #brandloyalty #marketing #impactmarketing

Hyper-personalization is the art of leveraging data, artificial intelligence, and human insight to create highly targeted, individualized experiences for each and every customer. It's about going beyond basic demographics and treating your customers as the unique individuals they are. Klean's Impact@Checkout can unlock Hyper personalization at scale for Brands!

🚨 New Brand Alert 🚨 Note To Self Skin has joined the #klean movement. Headquartered in far north Queensland, Note to Self produce some of Australia's most exciting high quality, sustainably sourced and mindfully created skincare products Through Klean, Note to Self are providing their customers the opportunity to make a positive impact with every purchase, donating 1% of every order to non-profits focussed on caring for animals, our environment, and supporting the underprivileged and vulnerable https://notetoselfskin.co/ #klean #sustainability #ecofriendly #buybetter #reducewaste #buyless  #ethical #sustainableliving #sustainable #eco #savetheplanet #environment #climatechange #plasticfree #ecoconscious #femalefounders #womanofimpact #femaleempowerment #sustainabilityfocused #socialimpact 

Happy International Women's Day to all the incredible women who grace our lives – the mothers, sisters, daughters, friends, colleagues, bosses, and every inspiring woman in between! Today is a tribute to your strength, resilience, and unwavering spirit. 💪❤️ #InternationalWomensDay #IWD2024

🚨 New Brand Alert 🚨 Arms Of Eve is a Sydney born, ethically sourced jewellery label which aims to celebrate the inherent power and ubiquitous strength of all women. 💍 Through Klean, AOE are providing their customers the opportunity to make a positive impact with every purchase, donating $1 to non-profits focussed on caring for our environment, and supporting the most vulnerable women and kids around the world 🫶 To find out more, visit: https://lnkd.in/gxaxDiED #klean #sustainability #ecofriendly #buybetter #reducewaste #buyless  #ethical #sustainableliving #sustainable #eco #savetheplanet #environment #climatechange #plasticfree #ecoconscious #femalefounders #womanofimpact #femaleempowerment #sustainabilityfocused #socialimpact 

🚨 New Brand Alert 🚨 Roomie has recently launched with #klean Sydney based Roomie is on a mission to create the cosiest, dreamiest, and most planet-friendly organic cotton bedding products out there! 🛌 🌏 🌱 Through Klean, Roomie are now providing their customers the opportunity to make a positive impact with every purchase, donating 1% to non-profits focussed on sustainability, indigenous empowerment, ending homelessness and more 🫶 https://weareroomie.com/ #klean #sustainability #ecofriendly #buybetter #reducewaste #buyless  #ethical #zerowaste #sustainableliving #sustainable #eco #savetheplanet #environment #climatechange #plasticfree #ecoconscious #worldenvironmentday #sustainabilityfocused #socialimpact #roomie