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Is your marketing tech stack a Time Saver or a Time Sucker? If you’re juggling multiple stand alone tools all with separate logins and processes, chances are it’s the latter. Co-hosts of the Brand Intelligence podcast William Tyree and Tessa H. discuss issues around using fragmented software solutions in the latest episode. Lack of collaboration is without doubt one of the biggest among the issues. William discusses how difficult it can be to traffic creative work through a decentralized stack and how a unified system purpose built for marketers is the solution. “Reviews, approvals, versioning, distribution, all that, it's just, it's such a big time saver. It creates a level playing field for your entire team, so, you don't have that video producer who's saying that you need to log into the video software to do anything, right? Which is a big time waster and also just not that efficient, frankly, because the tool wasn't maybe made for that.” Click the link below ⬇️ to hear the full podcast https://lnkd.in/gej8rYCa #MarketingEfficiency #MarTech #MarketingTools #MarketingPodcast #BrandIntelligence #TechConsolidation #ProductivityHacks #ContentCollaboration #MarketingTrends #MarketingStrategy #MarketingLeaders #PodcastEpisode #EfficiencyBoost #UnifiedPlatform #MarketingInnovation

Does marketing workflow efficiency mean keeping the briefing and approval process…well…er…brief? Yes, but not at the expense of being thorough. In the latest episode of Brand Intelligence, podcast co-hosts William Tyree and Tessa H. discuss the pressure - and downright necessity - for today’s marketers to find efficiencies wherever they can. They reveal how consolidating your tech stack with centralized standardized processes and forms can revolutionize content turn around speed without dropping the ball on compliance. “We've seen clients who used to take eight to 10 days to approve one piece of creative, which is insane. That is just so slow. Using the standardized process that we provide gets them down to two and sometimes one day to do that.” says Tessa. Tune in to hear more insights on how to ease at least some of the demand currently lumped on marketing teams. Podcast link in the link below. ⬇️ https://lnkd.in/gej8rYCa #MarketingEfficiency #MarTech #MarketingTools #MarketingPodcast #BrandIntelligence #TechConsolidation #ProductivityHacks #ContentCollaboration #MarketingTrends #MarketingStrategy #MarketingLeaders #PodcastEpisode #EfficiencyBoost #UnifiedPlatform #MarketingInnovation

Marketers, is your bloated tech stack making your life better? Or is your team endlessly context switching between tools?  In the latest Brand Intelligence episode, podcast co-host William Tyree explores the concept of less truly being more with our CEO Tessa H.. Listen as they discuss how consolidating your marketing tech stack helps save time context switching and more time being productive, (or is that less time?). Diving into real life examples, they talk about the importance of a unified platform for content collaboration, reviews, and distribution. Whether you're a marketing leader seeking to boost your team's efficiency or interested in the latest marketing technology trends, this episode offers valuable insights. Podcast link in the comments. ⬇️ #MarketingEfficiency #MarTech #MarketingTools #MarketingPodcast #BrandIntelligence #TechConsolidation #ProductivityHacks #ContentCollaboration #MarketingTrends #MarketingStrategy #MarketingLeaders #PodcastEpisode #EfficiencyBoost #UnifiedPlatform #MarketingInnovation

Who says rebranding can't be badass? Kofax recently threw down the gauntlet, transforming from a legacy automation player into the cutting-edge Tungsten Automation. This isn’t your typical rebrand—it’s a full-on revolution. With a slick new identity, Tungsten Automation exploded onto the scene, racking up pipeline growth, web traffic spikes, and major event buzz. They even bagged the Brandie Award for Best Rebrand - SaaS while they were at it. This isn't just about a new logo. Tungsten transformed every facet of their business to embody innovation, scalability, and trustworthiness, setting a new gold standard. The leadership team navigated the rebranding rollercoaster with finesse, forming a powerhouse crew that ensured every department and every customer felt the impact. Kudos to Tungsten Automation for pulling off an amazing rebrand and snagging a shiny award. Check out the other 2024 Brandie Award Winners in the link below: #BrandieAwards #Rebrand #MarketingExcellence #Branding #Automation

G2 has just unveiled their Summer 2024 report, and we're thrilled to announce that we've earned some of the most coveted badges in the industry. A heartfelt thank you to all our customers who took the time to rate us so highly. Your feedback fuels our dedication to excellence. Among the badges we've received are: ✅ Best Support: Recognizing our commitment to providing exceptional customer service. ✅ Easiest to Do Business With: Highlighting our seamless and user-friendly processes. ✅ Easiest to Use: Celebrating the intuitive and accessible nature of our platform. ✅ Users Most Likely to Recommend: A testament to the trust and satisfaction our users have in us. These accolades reflect our continuous efforts to prioritize customer experience and satisfaction. Thank you for helping us achieve these milestones.

Makers of the iconic Impossible Burger - Impossible Foods have scored a Brandie Award for best Rebrand (Food Manufacturing) for their collaboration with Jones Knowles Ritchie. Here's why this rebrand is a stand out: 🔴 Bold New Look: Moving away from the green aesthetic, Impossible embraced a red design that appeals to meat lovers and flexitarians alike. This shift visually reinforces the craveability and superior taste associated with the color red. 🌍 Inclusive Strategy: Impossible’s new identity welcomes meat-eating consumers without asking them to change their lifestyles, making a sustainable and healthy future accessible for all. 💪 Challenging Norms: Impossible is breaking barriers and redefining what "meat" means, proving that plant-based options can look, cook, taste, and satisfy just like traditional meat. 👏 Kudos to Impossible Foods for this outstanding achievement! Check out other Brandie Award Winners here: https://lnkd.in/ghn92dXQ #BrandieAwards #ImpossibleFoods #Rebrand #MarketingExcellence #Branding #Sustainability #ImpossibleBurger

✅ Community Transit has a simple yet highly effective way of communicating their brand values – they put them online and present them in an engaging way. In fact, they’ve just won a Best Brand Portal Design and Execution Brandie Award for their efforts. As the public transit authority for Snohomish County, Washington their brand pillars revolve around safety, equity, accessibility and reliability. The marketing team established a creatively designed and intuitive BrandHub to make it easy for their employees to embody the brand, as well as how to properly use the brand assets available to them. 🎉 Congratulations on your win Community Transit. To check out other Brandie Award Winners visit: https://lnkd.in/ghn92dXQ   #BrandieAwards #BrandingExcellence #MarketingAwards #BrandInnovation #IntelligenceBank #BrandPortals #OnlineBrandGuidelines #BrandGuidelines

When it comes to brand marketing, is maintaining trust at the top of your list? BT believes it is. They reinforced trust in their 50 year old brand’s relevance in a modern day context with their Brandie Award winning ‘Evolve’ campaign. This multi-channel brand campaign, led with the proposition of continuous evolution enabling quality financial advice to thrive. It used spectacular imagery of creatures who change their appearance to demonstrate how BT has evolved to a modern adaptable business. It also cleverly used the logotype of the B and T in the headlines with copy that reinforced innovation. Both internal and external metrics on brand recognition, sentiment and click through rates were significantly above benchmark. 👏 Bravo on the win BT. To see more 2024 Brandie Award winners, click the link below: https://lnkd.in/ghn92dXQ #BrandieAwards #BrandingExcellence #MarketingAwards #BrandInnovation #IntelligenceBank

🤫 When your brand’s been the best kept secret, how do you take it to the next level? And win a Brandie Award for Best Rebrand in the process. CMC Invest has quietly become Australia’s second-largest retail stockbroker through a series of acquisitions and competitive offerings. But despite this prominent market presence, CMC lacked brand awareness. A rebrand aimed to solidify CMC Invest’s position as Australia’s biggest non-bank stockbroker and lean into a mobile-first strategy. An additional objective included increasing the number of clients onboarded to invest overseas, requiring the need to convey that international equities were easy and accessible for everyday Aussies. A new positioning statement, “Australia’s favorite non-bank stockbroker,” was paired with a cheeky tone, inclusive photography, new iconography, and correspondence imagery of people in everyday situations investing on the go. As a result, CMC saw a substantial increase in the number of new clients coming onboard trading international equities. Additional impressive results included significant increases in future intent, brand equity, top of mind, unaided awareness, aided awareness and product awareness. The new creative and brand platform also drastically increased the company’s relevancy score. To check out other Brandie Award Winners visit: https://lnkd.in/ghn92dXQ   #BrandieAwards #BrandingExcellence #MarketingAwards #BrandInnovation #IntelligenceBank #Rebrand