Hatched

We feel so special being aligned with this year's Creative Camp and Wade Kingsley himself. Thank you to the speakers for sharing their inspiring, and literally life-changing stories and advice over the last couple of days. https://lnkd.in/gmgSJQf4

Super proud of our Hatchlings nominated in the B&T Women in Media Awards for 2024! Wishing both Denise McCormack and Clare Farrugia best of luck at the awards in August 🤞

Once a thriving retail sector, travel retail now faces a number of challenges that call for a rethink of the shopping experience. Hatched's Head of Retail, Simon Porter explains. 

Hatched's Associate Director, Adriana Santoro has some quick fixes for companies and managers to help the introverts among us. https://lnkd.in/gGMj5Ad6

Hatched are on the hunt for a Media Manager for a parental leave cover from September. Get in touch if you're keen to join one of Australia's Best Places to Work in Media. https://lnkd.in/geRswNtU

We're pawsitively excited about this partnership! It's not everyday you get to work on a brand from it's beginnings and we're thrilled to bring our retail and e-commerce smarts to help drive growth Swaggle. Thanks for the mention AdNews Australia https://lnkd.in/gnbJ8JJf

At Hatched, we're lucky enough to share office space with the excellent team at BetterBriefs. This means we benefit from their expertise when it comes to briefing in the communications industry. Our big-brained Group Strategy Director, Regan Hancock decided to share his ideas on how we can make briefs better. https://lnkd.in/gCT4W5Mk

In this week's Media Bites, a great article from Contagious looks at how purpose-led marketing can be a brand's undoing. We also cover the latest SMI data, Kyle & Jackie O's slow take-off in Melbourne and Mr Beast takes the lead with YouTube subscribers. All that, and some excellent new ads from Twix, Apple, Tubi and Telstra. Read and subscribe here: https://lnkd.in/gjNCxQ7p

Last week, Hatched and our clients had the pleasure of hearing from Pieter-Paul von Weiler & Matt Davies of BetterBriefs to understand what's going wrong with briefing in the advertising and marketing industry. We learned that most marketers are failing to brief agencies effectively and that briefs often arrive at an agency without a strategy. Importantly, the onus is not just on marketers to get the brief right. Agencies also need to step up and work with clients to get the brief right and stop accepting poor briefs. If you want to know more, check out the BetterBrief website - www.betterrbriefs.com. Thanks for a great session BetterBriefs.

In Media Bites this week we look at the latest Create Space Industry Census, where the inclusion index shows that there's more work to do around DE&I. Mattel is highlighting game-changing women in sport with a new range of Barbie dolls and the PM backs proposed changes to the age of social media access. All that and some cracking ads from Apple, Samsung and Heineken. Read and subscribe here: https://lnkd.in/gjNCxQ7p