Good On You

Countries are adopting more measures to curb greenwashing, to ensure that sustainability information shared by brands is truthful and accurate. What does this mean for your brand or company? ➡️ Swipe for a survey of the current and upcoming measures to understand how you might need to take action to comply with them. These measures prioritise brand-level accountability and transparency to help improve the fashion industry for people, the planet, and animals. ⚠️ But the regulations can be complex and there are many factors to consider. ❓The laws may impact many of you doing business in fashion, and we’re curious what questions you have, and what you’re interested in learning more about. Share your thoughts in the comments 💭 Whether you’re already prepared for these laws or need help figuring out an approach, know that we’re here to help you navigate these matters. Reach out to us here to learn more → https://lnkd.in/ezmAaxQ3

What’s not to love about shopping locally? 😍 The idea with “locally made” is that what you’re buying comes from your surroundings, that there is lower-impact and greater ethics that go into what you’re buying 🏘️ But in fashion, that’s not always the case as most of the fibres and materials to make a garment aren’t grown, processed, sewn, and sold in the same place 😵💫 Most clothing reflects complicated supply chains that lack transparency, traceability, and the nuance needed to understand “how it was made”. Thus, tags that say where something is made often can mislead shoppers into believing something “is local” 👀 Swipe to understand what “locally made” means ➡️ And, if you work with a brand or business who is hoping to improve how it works, learn how Good On You can help create solutions here → https://lnkd.in/e34mk3kF

Is it possible to decarbonise production processes in fashion, to shift toward renewable energy? Lutz Walter muses on the subject, while considering textile waste and government involvement. Share what you think in the comments ⬇️

Transparency and eco-friendly practices are at the heart of what we do, this is why we are proud to partner with Good On You. the most reputable sustainable fashion directory. Our Good on You-rated brands include The Knotty Ones, culthread, Wellicious and BEEN London.

In July 2021, we welcomed Angelique Matthews (she/her) to the team. Three years later, Angelique is an instrumental part of our People and Culture team 💚 Our People and Culture Manager, Angelique has witnessed Good On You bloom. “Being a part of growing our team to twice its size from when I first started and all the amazing humans we have on our team is something I am really proud of,” she says. “I am constantly in awe with the level of awareness and access to information about sustainability in fashion that has now become mainstream,” Angelique adds, reflecting on how the sustainability space has changed since 2021.  “My first job in the fashion industry, sustainability meant sourcing a few ‘sustainable’ fabrics and calling it a day. Fashion brands are being held more accountable and publishing more sustainability reports because people are demanding transparency.” “But don’t get it twisted: there is still a lot work to be done to ensure brands are being honest about their practices,” Angelique says. “Good On You continues to evolve with the changing regulations and innovations in the fashion space and shares this information with our audience to keep them informed and inspired to take action.” Angelique is excited to continue helping Good On You move the fashion industry—And larger consumer landscape!—forward toward more sustainable practices, by helping to scale our team and “champion people power in new industries”. Hear, hear! Please join us in thanking and congratulating Angelique for all her hard work, and swipe for photos of her out and about in Victoria, Australia 🎉

What do CAES, dk active, Untouched World, and 8000Kicks have in common? These brands improved their sustainability standings by recognising the need for improvement—and then taking action in the name of progress 💚 They also have something else in common: these brands used our Good Measures tool to track progress and better understand their impact. Created in partnership with FARFETCH, Good Measures helps brands of all sizes work more transparently while building credibility. How does this tool work? Key features include… 👀 A 360-degree view of their impacts and Good On You rating 💡 Tailored tips to improve, making it easy to pinpoint where to focus efforts 👥 Direct access to quality suppliers in areas needing extra support 🔍 Visibility on how updates affect ratings before submitting for review Are you ready to make changes for your company and customers? You can, with help from Good Measures 🤓 Learn more about this tool here → https://lnkd.in/eBwGDQem

The #Olympics start later this week—so we’re checking how well each country’s fashion sponsors rate 🏅 ➡️ Swipe to see a selection of countries and the brands their teams will be wearing for #Paris2024 —from SKIMS (“We Avoid”) to CARIUMA (“Good”). Win or lose, we’ll be cheering on the more sustainable brands that will have a moment to amplify their message 📣 Which brands are you most surprised by? Which more sustainable brands do you want to see at the Olympics? Share in the comments 💬 And if you’re looking for more sustainable activewear options, explore them here → https://lnkd.in/e5wraBW

Looking for more sustainable brands from the United Kingdom? We’ve got you covered with a list of 37 UK brands that are actively working to reduce their impact when it comes to people, the planet, and animals 🇬🇧 These brands represent a diversity of styles and ways of working, offering options for local shoppers who are hoping to reduce their impact. From upcycled accessories from Elvis & Kresse to considerate streetwear from RÆBURN, from fair trade designs from Mayamiko The Label to innovative activewear from BAM Bamboo Clothing, there are plenty of options for those hoping to shop more locally and more sustainably in the UK. Swipe to meet these brands and explore more brands here → https://lnkd.in/eK_V_SZC Are you a brand from the United Kingdom that is looking to work more sustainably? We want to help: learn about how Good On You creates solutions for brands big and small → https://lnkd.in/ei8Vvvyz

From local to national levels, elections are poised to shape green and sustainable policies—for better or worse. What are your thoughts on these upcoming changes, particularly as business leaders and owners in the sustainability space? Share below in this week’s poll and in the comments ↓

We’re halfway through 2024—and it’s time to share the top fifty most sustainable brands in the industry 👏🏾👏🏼👏🏿👏🏻👏🏽 These are brands that achieve our top two highest ratings—"Good” and “Great”—which show that they’re doing the work when it comes to addressing their environmental impact, labour rights, and animal welfare issues 🌳🪡🐄 So, who are they? 🥁🥁🥁 Swipe to take a look by region, including brands from Africa, Asia, Europe, Oceania, and North America. Explore the full list of brands here → https://lnkd.in/dC3K9nDC