Forethought is a Marketing Advisory, Strategy and Analytics company, focused on partnering clients to provide the market and customer evidence that drives business outcomes across Brand, Communications, Customer Experience and Offer Optimisation. Forethought is an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin. To better understand consumer behaviour, Forethought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of choice. This work has underpinned significant outcomes for our clients, and its success has been recognised by numerous international awards, including the ARF David Ogilvy Awards, the CX Awards and the AMSRS Awards. Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision. Our customer insights, evidence, diagnostics and frameworks enables management to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs. We specialise in: • Brand • Advertising • Communications • Customer experience We provide insights, diagnostics and measurement for: • Strategy • Execution • Performance tracking Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy: • Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution. • Prophecy ADvance = advertising testing with cost effective, rapid turnaround. • Prophecy Experiences = modelling and diagnostics for customer experience. • Prophecy Protect = modelling and diagnostics on drivers of defection. • Prophecy Tribes = machine-learning enhanced accuracy in segmentation.
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Level 7
550 Bourke Street
MELBOURNE, VIC 3000, AU
Level 5
400 Madison Avenue
NEW YORK, NY 10017, US
Forethought reposted this
Every Gen AI platform needs its origin story 🦸♀️ Founder & Chief AI Creative Officer, Isobell Roberts tells the tale of how BrandComms.AI arose to generate ideas for brands that are 72% more effective and 75% faster than traditional creative agencies. 📺 Watch the full webinar: https://lnkd.in/gCrzECHA 📧 Get in touch with BrandComms.AI: https://lnkd.in/guzxxuPJ
Thank you to all who attended our recent webinar—what a session! Stay tuned this week as we share the highlights 👀 Prof. Ujwal Kayande presented the latest Forethought studies on human vs. synthetic data. Meanwhile, Isobell Roberts and Sacha Cody showcased the dramatic advancements of the BrandComms.AI platform six months on from launch. 📺 Watch the full webinar: https://lnkd.in/gCrzECHA 📧 Get in touch with BrandComms.AI: https://lnkd.in/guzxxuPJ
Harness Gen AI Now. Don’t miss our Oct 31st webinar introducing today’s toolkit for effective marketing! Register here 👉https://lnkd.in/gUPUWigp
Greetings from the NYC office to all our friends at Singtel, Singapore. We absolutely loved how you have socialised the Communications Triple Play across the business; simply brilliant – booklets, badges, stickers – the lot! Best wishes to Lynette Poh and colleagues from Reagan Kuhn, Kweku Hudson, Ken Roberts and Brooke Maat. Thank you to Sacha Cody for getting the material to us 💌
Ken Roberts joined the 2024 ARF Creative Effectiveness panel last week to weigh in on the future of Generative AI. Ken contended that BrandComms.AI had solved a major problem of effective handover between creatives, brand owners and researchers and consequently, off strategy and off brand would be a thing of the past. Advertising Research Foundation (ARF) #GenAI #ARFCreative
Ken Roberts: "I have been labelled 'the Zealot.' I tried to convince the Advertising Research Foundation (ARF) that 'the enthusiast' might be more becoming but alas... BrandComms.AI"
Is AI in advertising an overblown, hyped-up bubble that is unlikely to realize its purported potential anytime soon? Or is AI the solution to many of advertising’s ills that will revolutionize the discipline and the industry? Join me at ARF’s Creative Effectiveness event on Sept. 26 in NYC to learn more. Register: thearf.org/ce-doa24 #ARFCreative
Exciting news! Our very own data wizard, Jaimee-Lee Lincoln is representing BrandComms.AI at the 2024 Melbourne Business Analytics Conference, alongside Christelle Young, to tackle this year's topic: Redefining the future of business with AI. Christelle is a member of the Forethought AI Advisory Board and Managing Director at T2 Tea ☕ Melbourne Business School, Centre for Business Analytics #MBAC2024
Thrilled to share that we’re MBS Practice Prize finalists for our work with Cathay Pacific! This award recognises the application of advanced business analytics with significant and measurable organisational impact 😎🛫 Melbourne Business School, Centre for Business Analytics, Melbourne Business Analytics Conference, Forethought #MBAC2024
Forethought USA celebrates Kweku Hudson (left) joining the NY office of Forethought. Kweku is a graduate from the highly regarded UGA Masters of Marketing Research program. Also pictured right of founder Ken Roberts is summer intern, Jack Palmer. Jack is a final year finance major from Santa Clara University, Leavey School of Business.
Forethought reposted this
"If you are in the school of thought that believes most if not all positive brand awareness is useful, then it’s time to have a rethink." Ken Roberts Forethought