Thrilled to share that we’re MBS Practice Prize finalists for our work with Cathay Pacific! This award recognises the application of advanced business analytics with significant and measurable organisational impact 😎🛫 Melbourne Business School, Centre for Business Analytics, Melbourne Business Analytics Conference, Forethought #MBAC2024
Forethought
Business Consulting and Services
MELBOURNE, VIC 7,071 followers
Marketing Advisory, Strategy and Analytics company, driving business outcomes. Brand. Comms. CEX. Offer Optimisation
About us
Forethought is a Marketing Advisory, Strategy and Analytics company, focused on partnering clients to provide the market and customer evidence that drives business outcomes across Brand, Communications, Customer Experience and Offer Optimisation. Forethought is an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin. To better understand consumer behaviour, Forethought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of choice. This work has underpinned significant outcomes for our clients, and its success has been recognised by numerous international awards, including the ARF David Ogilvy Awards, the CX Awards and the AMSRS Awards. Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision. Our customer insights, evidence, diagnostics and frameworks enables management to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs. We specialise in: • Brand • Advertising • Communications • Customer experience We provide insights, diagnostics and measurement for: • Strategy • Execution • Performance tracking Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy: • Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution. • Prophecy ADvance = advertising testing with cost effective, rapid turnaround. • Prophecy Experiences = modelling and diagnostics for customer experience. • Prophecy Protect = modelling and diagnostics on drivers of defection. • Prophecy Tribes = machine-learning enhanced accuracy in segmentation.
- Website
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http://www.forethought.com.au
External link for Forethought
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- MELBOURNE, VIC
- Type
- Privately Held
- Founded
- 1993
- Specialties
- Advanced analytics and insights to inform consumer growth strategy -, - Brand and Communications strategy, activation and tracking -, and Customer Experience strategy, activation and tracking.
Locations
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Primary
Get directions
Level 7
550 Bourke Street
MELBOURNE, VIC 3000, AU
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Get directions
Level 5
400 Madison Avenue
NEW YORK, NY 10017, US
Employees at Forethought
Updates
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Forethought USA celebrates Kweku Hudson (left) joining the NY office of Forethought. Kweku is a graduate from the highly regarded UGA Masters of Marketing Research program. Also pictured right of founder Ken Roberts is summer intern, Jack Palmer. Jack is a final year finance major from Santa Clara University, Leavey School of Business.
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Forethought reposted this
"If you are in the school of thought that believes most if not all positive brand awareness is useful, then it’s time to have a rethink." Ken Roberts Forethought
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Discover the future of advertising as GenAI continues to revolutionise the way ads are created. Embrace the momentum and explore the trajectory of this technology 🚀 Check out the latest Greenbook article from our Chief Innovation Officer, Ken Roberts https://lnkd.in/g5VCrCtE
The Greatest Challenge Between Insight and Creative
greenbook.org
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Forethought reposted this
"At the risk of stating the blindingly obvious, to get an optimal gen AI model, the LLM needs to be trained." Executive chairman and founder at Forethought, Ken Roberts, shares his thoughts on training large language models for gen AI use.
Efficacy vs efficiency: Is your LLM putting your brand first?
https://www.marketingmag.com.au
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Behind the scenes glimpse into our upcoming webinar on the future of Gen AI in Advertising and how it can be efficient AND effective 👀🏌️♀️ Forethought 🤝 BrandComms.AI
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🎤 “We are all in this business because we want to know why, and we love to solve novel challenges!” Read B&T's latest Fast 10 interview with our very own Managing Director, Diane Shelton! https://lnkd.in/gtandNYi Forethought
Fast 10: Diane Shelton Offers Some Forethought on China, Coles And CMOs
https://www.bandt.com.au
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Check out our Community Engagement team in action below, ensuring community insights are woven into the strategic planning for the next regulatory period🤝It has been a rewarding journey to deliver another comprehensive program for CitiPower and Powercor. Proud to be the independent experts driving this process.
Listening to and engaging with our customers and communities has been an essential focus for us as we align our draft proposals to our customers' expectations ensure we continue to deliver an electricity service that meets their needs, at a price they’re willing to pay. Now, as we enter the ‘home straight’ of our engagement journey for our next five-year plan – the most extensive and rigorous we’ve ever undertaken – we asked customers why it’s important that all voices are heard in the process. #regreset #engagement #energy #victoria
The importance of engagement | CitiPower & Powercor regulatory reset 2026-2031
https://www.youtube.com/
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Honoured to support Monash excellence. Congratulations on your remarkable achievement, Kimberly Kountur. Monash Business School Monash University
Truly thrilled and honoured to be awarded as the #toppostgraduatestudent in #Marketing during the Monash Business School 2024 Dean's Student Excellence #awardsnight. Special thanks to Forethought represented by Diane Shelton for the humbling award. Studying full-time, working a corporate part-time job, commuting for 3-4 hours to work, and managing to have a social life was not an easy feat to juggle. In retrospect, there are a few things that helped me get through it: 🏆 Start the day right - This helped me #staygrounded and sane despite how crazy the day can go. Whether its #meditation, #exercise, or #devotional (in my case) - find out what will set the day for you. 🏆 Make it work for you - Try and #makethemost out of what you have and of the circumstance. I remember having to finish #assessments during my commute just to make it to the #deadline. 🏆 #Lessons are part of the #learning, but so is the #journey - Studies and papers read can get outdated but the skills developed in the #process can be timeless. I definitely got to know myself better and my #workingstyle through team dynamics. Find something to take away from the process itself - may it be the way professors teach or the way different people interact under pressure. Special thanks to my professors Dominic, Luke, Peter, Jasmina, Tej, and David. 🙌🏼 Thank you to my mentors Rodney and Dennis. Of course, would have not done it without supportive classmates who've always got my back - Savira and Parul. 🤍
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Our Brand Strategy and Creative Effectiveness work with Uniting has been shortlisted for The Urban Developer, Excellence in Marketing Innovation Award! Big congrats to the team and our brilliant partners over at Uniting 👏 https://lnkd.in/g7j_rvP3 Forethought, Susan Snowball Uniting, Vanessa Chapman MME
2024 Finalists: The Urban Developer Awards for Industry Excellence
theurbandeveloper.com