Evocative Media

#NewClient There were more than a few squeals in the office when we made this official. We're excited to announce our partnership with DISSH. DISSH is a female-founded Australian fashion brand that turns effortless style into an everyday habit. They're all about creating refined silhouettes with feel-good natural fibres, thoughtful detailing, and longevity in mind. Their collections are crafted to uphold a new model of conscious fashion. We couldn't be more excited and grateful to work with Emma Prizeman, Sarah Witherspoon, Ellen Smith and the Dissh team. Let this incredible journey together begin! 🤜✨🤛

What a day, what a turnout! Our 4th eCommerce Growth Summit was huge hit and our biggest event to date with more than 250 of Australia's best and most innovative brands in the room. We heard epic growth strategies from Alina Malkin (Hairhouse), Georgina Croke (Scanlan Theodore), and Jaimi Farrey (Grill'd) for driving online and in-store growth through digital excellence. Lawrence Hitches (StudioHawk) delved into next-gen SEO, sharing how brands can crank their growth in the new era of SEO. Our Founder & CEO, Jess Vassallo hosted a fireside chat with the wonderful Anne Petracca from Adorn Cosmetics, discussing their approach to scaling with technology and community. The tech panel with Aaron Luxmoore (Lexer), Lucy Applegarth (Yotpo), Mareile Osthus (Humii), Hugh Russell-Parsons (Gorgias), Bronagh Marley (Impact.com) and Kate Massey (Searchspring) dominated again this year, helping brands do more with less by highlighting cost, time, and resource efficiencies within the tech stack. Our very own Head of Owned Media, Isabella Lovric shared the good, the bad, and the profitable when it comes to email marketing, as well as the common mistakes we uncover when auditing accounts. Hannah Udina (Shopify) hosted an epic panel session with Leigh Thomas (QuiteLike), Chad Burke (Swaggle), and Andrew Waite (Convert Digital) on disrupting crowded markets. Rad Mitic (Yotpo) and Sandy Ronalds (nat'v Basics ) shared how to do more with less and continue to scale. Our Head of Digital, Kain Vassallo, led an insightful session on how to create high-performing ad creatives for maximum ROI. Our CEO hosted another panel session with Alexandra Hinton (Ultra Violette Skincare), Bronte Batson (Henne), and Emma Prizeman (DISSH) on tried and tested strategies for winning customers and keeping them. We learned about practical AI tools and strategies for eCommerce success from Laura Craig (AI Summit). Followed by drinks hosted by the amazing team over at Refundid. It was a jam-packed day filled with lots of actionable learnings and insights. The massive ball pit laced with prizes was definitely a crowd pleaser. We loved seeing everyone get involved and dive for a prize. Big thank you to those who were able to make it. And of course a massive shoutout to our partners who made this day possible: Yotpo, Shopify, TikTok, Searchspring, Lexer, humii, Gorgias, StudioHawk, Convert Digital, Refundid, and impact.com 🫶 Next stop Sydney ✈️

#eCommSummit Speakers revealed 🎤 We're bringing you an incredible lineup of brand speakers at our eCommerce Growth Summit event this Thursday. 🔥 Alina Malkin from Hairhouse 🔥 Emma Prizeman from DISSH 🔥 Jaimi Farrey from Grill'd 🔥 Sandy Ronalds from nat'v Basics 🔥 Georgina Croke from Scanlan Theodore 🔥 Anne Petracca from Adorn Cosmetics 🔥 Alexandra Hinton from Ultra Violette Skincare 🔥 Bronte Batson from Henne 🔥 Leigh Thomas from QuiteLike 🔥 Chad Burke from Swaggle This is set to be a day of incredible, actionable learnings. And the best part? It's a 'no-sell' event just pure value-driven content! We’re already at capacity with 300 brands confirmed attending, but you can join the waitlist by registering here - https://lnkd.in/gcxUh3Zn *This event is strictly for eCommerce & Retail brands only. Shoutout to our amazing partners Yotpo, Shopify, TikTok, Searchspring, Lexer, humii, Gorgias, StudioHawk, Convert Digital, Refundid, and impact.com

It’s back! Our eCommerce Growth Summit is returning to Melbourne on Thursday, 30th May 2024, and we couldn’t be more excited about it! This in-person, full day event will be jam-packed with high-value growth strategies for eCommerce and retail brands eager to expand and scale in 2024 and beyond! Learn strategies from industry experts in paid social, paid search, SEO, affiliate marketing, AI, email and SMS marketing, plus gain access to best-in-class tech. This year, we’ve taken things to a whole new level, and you won’t want to miss it!  We have VERY limited spots available, so it’s first come, first served—we’d hate for you to miss out. Register here: https://lnkd.in/g76zsReh We can’t wait to see you there! *This event is strictly for eCommerce & Retail brands only* Proudly sponsored by our incredible partners Yotpo, Shopify, TikTok, Searchspring, Lexer, Gorgias, StudioHawk, Convert Digital and impact.com More details to come - stay tuned! Can't wait for this Rad Mitic, Lucy Applegarth, Kara Sahota, Adam Ioakim, Aaron Luxmoore, Oliver Morton, Hosanna Neri, Kate Massey, Millie Cuerton, Michael Smedley, Alex Ross, Hannah Udina, Charlotte Michalanney, Andrew Waite, Lawrence Hitches, Joshua Poole, Harry Sanders, Hugh Russell-Parsons, Valentina M., Britta Davies, Bronagh Marley, Bronte Mikel, Adam Woodcock, Jacinda Delaney

#NewClient To say we're excited about our partnership with Hairhouse would be understatement. Hairhouse is Australia’s leading hair & beauty retail destination and home to 200 globally loved haircare brands. With more than 110 stores nationwide and a dynamic online presence, Hairhouse has been at the forefront of beauty and style since 1992, empowering Australians to look and feel their best. This collaboration marks the start of an exciting journey, and we couldn't be more thrilled to work with Alina Malkin, Shanna Jones and the incredible Hairhouse team. Isabella Lovric Maarja-Liis Schmidt Chiara Pinna-Cartwright Ashley Livens Jess Vassallo Maria Nguyen Mahsa Sotoodeh

#awards We’re incredibly honoured to be named Best Retention Marketing Agency - APAC of the 2024 Yotpo Partner Awards! Our team's creative thinking, innovative strategies, and out-of-the-box approach have made a significant impact on the eCommerce ecosystem. Thanks to Yotpo for recognising our exceptional contributions, and congratulations to all the other winners! Read our success story with Naked Harvest Supplements here: https://lnkd.in/g2WSrTTm Yotpo Partners #YotpoPartnerAwards #eCommerce A massive shoutout to the entire Yotpo team for the incredible support and for always being in our corner 🙏 Rad Mitic, Lucy Applegarth, Robin Lee, Billy Done, Adam Ioakim, Enzo Cavaliero, Nora Wallenius

We've partnered up with the incredible Convert Digital team to share this amazing case study for our shared client Naked Harvest Supplements. Our partnership with Naked Harvest represents the potential of email and its ability to deliver exceptional results - in fact, we generated six-figure revenues, tripling Naked Harvest’s initial investment with a 225% return in less than three months. When this strategy is paired with an epic Shopify Plus retheme by Convert Digital, it unlocks unprecedented conversion rates and enhances customer engagement, setting a new standard for eCommerce excellence. “When you get to partner with the teams at Convert Digital and Evocative Media on a project, you know it's going to be next level excellence. And they didn't disappoint. Naked Harvest is testament when you have the best tech, and the best partners what "Excellence" looks like.” Rad Mitic (Head of Brand Advocacy, Yotpo) Special thanks to Chantel Brayley-Rowell, Emily-Layne Kapetanovic & Georgie Stevenson for putting your trust in us. We've absolutely loved working with you all. Check out the case study here: https://lnkd.in/gnMB5Rt4 Charlotte Michalanney, Blake Waldron, Andrew Waite

We're so thrilled to be named a finalist for Agency Marketing Partner of The Year in the 2024 Retail Global VIP Awards Australia 🎉 A massive thank you to all those that voted for us! Good luck to all the other incredible agencies in this category - we're in good company!

“You saved our emails from the spam dungeon” – Alya Skin Australia When we came onboard, Alya Skin was facing pretty severe deliverability issues and had an underperforming email channel. We were able to turn it around by improving list hygiene through list cleaning & an advanced campaign segmentation strategy. We also implemented core revenue-driving flows inside their Klaviyo account which resulted in a 163% increase in recovered carts, a 150% increase in monthly attributed email revenue, and a 50% increase in open rates. We know that successful email campaigns require more than just design - it's all about strategy & execution!

We've been selected as a finalist for Best Retention Marketing Agency - APAC in the Yotpo partner awards! 🎉 These awards recognise our passion and commitment to delivering exceptional work for our clients and unparalleled results in eCommerce. As proud Yotpo Partners we’re excited to continue creating exceptional experiences that drive growth, customer loyalty, and retention for eCommerce brands, together. Big shout out to the Yotpo team for thier continued support Rad Mitic, Lucy Applegarth, Billy Done, Enzo Cavaliero, Robin Lee, Adam Ioakim 💙