Sydney's Cruise Bay Terminal was teeming with inspirational talent as the industry celebrated B&T's Women in Media Awards and Power List on Friday. A massive shout out to Mary Tanzer, Katherine Pochroj and Pippa Berlocher, who were shortlisted across four fiercely contested categories, with an extra special mention to Katherine Pochroj for bringing home the Media Planner / Buyer award. CEO, Pippa Berlocher also featured in B&T's coveted 2024 Power List at #22, alongside thirty of the top female leaders from across our industry. Thank you B&T for a wonderful evening which celebrates the amazing female talent we have within the media, marketing and advertising industry. #breakthroughtalent Stephanie Douglas-Neal, Poorani Adewole, Danica Luhrs, Jen Davis, Sophie Price, Carl Colman, Matt Scotton, Jack Graham, Alex Kirk
EssenceMediacom Australia
Advertising Services
Sydney, NSW 19,048 followers
We are a new type of agency that creates breakthroughs for brands.
About us
Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.
- Website
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http://www.essencemediacom.com
External link for EssenceMediacom Australia
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Sydney, NSW
- Type
- Public Company
- Specialties
- Communication Planning, Media Planning & Buying, Business Science, Strategy, Digital, Social Media, Brand Content, Content, SEO, eCommerce, and Programmatic
Locations
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Primary
MediaCom, Level 17, GroupM House,
65 Berry Street, North Sydney
Sydney, NSW 2060, AU
Employees at EssenceMediacom Australia
Updates
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This week our Essentials in Melbourne, Brisbane and Sydney had an offsite workshop with Chris McUtchen from Performance on Purpose, LLC as part of our new Thrive program! We learnt all about energy in many facets including Physical, Mental, Emotional and Spiritual and how to better manage this to ensure we can thrive in both our professional and personal lives. We all left feeling empowered with the right tools and mindset to manage our energy effectively and sustainably. Thank you, Chris for the awesome workshop – the dances we’re also a fun energiser! Also thank you to oOh! for hosting us at your Sydney offices. #Breakthrough #EnergyProject GroupM Australia & New Zealand Pippa Berlocher Carl Colman Stephanie Douglas-Neal Jen Davis
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We can’t wait for our very own Sophie Price and Jack Graham to hit the stage at the 2024 MFA Ex events in September. Their thought provoking session will demonstrate the importance of breaking free from the written and unwritten rules of media strategy, planning and buying, and how we can innovate boldly to unleash breakthrough growth for brands. Soph and Jack will share six case studies to demonstrate how, sometimes, breaking the rules pays off! Why follow the script when you can write the story? 𝐌𝐅𝐀 𝐄𝐗 𝐌𝐞𝐥𝐛𝐨𝐮𝐫𝐧𝐞: Thursday 5 September, Timberyard 𝐌𝐅𝐀 𝐄𝐗 𝐒𝐲𝐝𝐧𝐞𝐲: Thursday 19 September, White Bay Cruise Terminal 𝐁𝐮𝐲 𝐌𝐅𝐀 𝐄𝐗 𝐭𝐢𝐜𝐤𝐞𝐭𝐬 𝐡𝐞𝐫𝐞: https://lnkd.in/gb4NRKT #BreakTheRules #MFAEX2024 #WeAreTheChangers Media Federation of Australia, Pippa Berlocher, Matt Scotton, Poorani Adewole, Stephanie Douglas-Neal, Carl Colman, Linda Wong, Sophie Madden
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We are beyond thrilled to announce that we have won the Specsavers ANZ media account! Our long-term partner in NZ, we are so proud to be extending the partnership into the Australian market. Director of Marketing Planning, Shaun Briggs said “Throughout the pitch process, the EssenceMediacom team showed their strategic thinking, media expertise, and data and tech capability. Combined with a passion for our business that really resonated with our team.” We’re excited to bring Breakthroughs to life for Specsavers, centred around data and analytics and innovation in the new communications economy. A massive thank you and shout out to everyone involved, including the many talented Essentials from across the agency, particularly in Melbourne and Auckland, whose passion, commitment, and collaboration were key drivers of this appointment. And, of course, to the Specsavers ANZ team, we can’t wait to start working with you in Australia. Read more here: https://lnkd.in/gbkhaqGY #BreakthroughWins #NewBusiness Pippa Berlocher Aimee Buchanan Carl Colman John Halpin
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What could be better than running around Dreamworld and SkyPoint as the sun rises? Doing it for a good cause, of course! Team Brisbane participated in Dreamworld’s 2024 Fun Run yesterday, raising much needed funds for two wonderful causes: 🎗️ LIVIN: A non-profit mental health organisation dedicated to breaking the stigma of mental illness and improving mental health through early intervention and prevention initiatives. 🎗️ Guide Dogs Queensland: A charity who are empowering people with vision loss to achieve independence, participation, inclusion and wellbeing. So far, the event has raised $19k and there is still time to donate. If you’d like to support either of these great causes, check out the following links below: https://lnkd.in/gUugs7JE https://lnkd.in/g-sphY5k It certainly was an epic Sunday Funday for Team Brisbane. Danica Luhrs Monique Baillie Hannah MacAuslane Tom Lyness Melissa Miller Lucy Foot Pippa Berlocher Matt Scotton Sophie Price Jack Graham Poorani Adewole Chris Hitchcock Jen Davis #breakthrough #community
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It was a big night at the Mumbrella Awards. A massive shout out to Uber, Poem, Special Australia, Hello Social and the EssenceMediacom Australia teams on outstanding wins for Uber Carshare across the following categories: ⭐ Social Idea of the Year | The Ultimate Second Car | Poem Group with EssenceMediacom, Hello Social, Special Group for Uber Carshare ⭐ Best Influencer Strategy| The Ultimate Second Car | Poem Group with EssenceMediacom, Hello Social, Special Group for Uber Carshare ⭐ Ad Campaign of the Year | The Ultimate Second Car | Poem Group with EssenceMediacom, Hello Social, Special Group for Uber Carshare We love being part of this inspirational agency village, collaborating and delivering breakthrough work for Uber. An extra special shout out to Poem for the award entries, Uber who came home with the Marketing Team and Sales Team of the Year awards and Special Australia who dominated the night with seven awards. Congratulations! #breakthrough #partnership #awards To find out about all the winners, head here: https://lnkd.in/gb3-EMX9. Pippa Berlocher, Stephanie Douglas-Neal, Sophie Price, Matt Scotton, Jack Graham, Poorani Adewole, Rob Frost, Marine Turner, Andrew Burger, Nathaniel Thompson, Patrick Fakiye, Lucinda Barlow, Andy Morley, Nicole Bardsley, Joe Lunn, Rob Maddison
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We're so proud of this Great Place to Work certification!
We’re really proud that GroupM Australia has been Certified by Great Place To Work this year. This prestigious award is based entirely on what current employees say about their experience working at GroupM and our agencies, Mindshare, EssenceMediacom, Wavemaker and GroupM Nexus. This year, 81% of employees said we’re a great place To Work – compared with 56% at a typical company in Australia! Great Place to Work is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation. If you want to join us - check out the current opportunities https://lnkd.in/gHC69-px https://lnkd.in/gYpQsWPN Mindshare Australia & New Zealand EssenceMediacom Australia Wavemaker ANZ Aimee Buchanan Maria Grivas Pippa Berlocher Peter Vogel Ryan Menezes Rosie Baker Nathan Young Emma Swiney Tom Braybrook Mihir Bhatt Scott Laird Marc Lomas Melissa Hey
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Andy Morley from Uber, Celia Garforth from Special Australia and Rob Frost, EssenceMediacom Australia’s National Head of Strategy, recently sat down with Alisha Buaya from Mediaweek Australia to discuss the ‘push and pull’ of their longstanding partnership. Sharing insights on what it takes to create a successful agency village, the importance of leaning in to shape each other’s work, and being comfortable with change are just some of the topics they touch on in this interview. What's clear, is investing time into building strong relationships and having fun along the way are both critical components to success. Head here to read the full article: https://lnkd.in/gRzmX8jg #partnership #breakthrough Pippa Berlocher, Stephanie Douglas-Neal, Carl Colman, Kellie Dawson, Sophie Price, Matt Scotton, Poorani Adewole, Alex Kirk, Chris Hitchcock, Jack Graham, Jen Davis
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The EssenceMediacom team headed over to The Audio Edge in Melbourne last week to hear the latest insights into the effectiveness and the role of audio in today’s media landscape. On full display was the shared passion within the audio industry for the unique attributes that radio and audio bring to both audiences and advertisers, and the role it can play throughout the marketing funnel. Organised by Commercial Radio & Audio (CRA), the event positioned audio as the ideal ‘sidekick’ for other media to boost advertising ROI. As expected, there was much discussion around digital audio, podcasting, programmatic, data and associated targeting capabilities, but one of the biggest breakthrough opportunities is still harnessing the unique ability of broadcast radio to connect authentically with local communities. It's here that radio really comes into its own. Pippa Berlocher Carl Colman Andrew Mudgway #breakthroughthinking
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What a great start to the week! We are beyond lucky to have so much breakthrough talent at EssenceMediacom Australia and today three of our brilliant Essentials have been shortlisted in the B&T Women in Media awards across four categories. A massive congratulations to Pippa Berlocher, Katherine Pochroj and Mary Tanzer for the nominations. GroupM Australia & New Zealand was also shortlisted under the Employer category. Good luck at the awards ceremony on the 16th August! To see the full list 👉 https://lnkd.in/gDYZqZBk Matt Scotton Sophie Price Jack Graham Stephanie Douglas-Neal Kellie Dawson Carl Colman Lisa Euvrard Poorani Adewole Alex Kirk Tristan Lever Chris Hitchcock Jen Davis #Breakthrough #WomenInMedia
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