EQL

Team EQL representing at Comic-Con International this year, a true epicenter of fandom. If you're curious about getting more out of the launches of your licensed products be on the lookout for Eric Velez and Mitchell Holder or comment below and let's get connected. ✨

We wanted to answer one of your most asked questions, “Why haven’t I won an EQL launch yet?” If you’ve ever asked, this one is for you. → https://lnkd.in/dcNtbkDD

You know you want to flip it… eql.com got a little makeover— check it out ✨ → www.EQL.com

It’s time to stop making people wait 4 hours to get your high-heat product. Traditional queuing systems can frustrate customers and expose your launch to bots. EQL offers a better, smoother, fairer process that not only solves the pain, but grows brand loyalty and offers valuable insights. Read more → https://lnkd.in/gJ5zsfeZ

Something I didn't know I needed in my life, happened recently. I started this story a week ago re: a Stanley 1913 but this story is bigger than a cold beverage vessel. Have you heard of EQL? I hadn't either but turns out I need them. (not sponsored) "𝘌𝘘𝘓 𝘩𝘦𝘭𝘱𝘴 𝘣𝘳𝘢𝘯𝘥𝘴 𝘨𝘦𝘵 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥’𝘴 𝘮𝘰𝘴𝘵 𝘪𝘯-𝘥𝘦𝘮𝘢𝘯𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘩𝘢𝘯𝘥𝘴 𝘰𝘧 𝘱𝘢𝘴𝘴𝘪𝘰𝘯𝘢𝘵𝘦 𝘧𝘢𝘯𝘴, 𝘢𝘯𝘥 𝘮𝘢𝘬𝘦𝘴 𝘭𝘢𝘶𝘯𝘤𝘩𝘦𝘴 𝘮𝘰𝘳𝘦 𝘳𝘦𝘭𝘪𝘢𝘣𝘭𝘦, 𝘧𝘢𝘪𝘳, 𝘢𝘯𝘥 𝘮𝘦𝘮𝘰𝘳𝘢𝘣𝘭𝘦." Net-Net: They help people enter fair lotteries for high-demand things. Link in the comments too. If you've ever tried to get in a queue for tickets, sneaker releases, etc. you know it's maddening. You suspect you're competing with bot farms entering the lottery 1,000's of times and you have this one single shot unless you get your friends involved. A week ago I entered the lottery for the opportunity to purchase the Stanley X Olivia Rodrigo collab (see attached) for my daughter. We don't need another Stanley but I thought I'd roll the dice as a surprise, admittedly thinking there's no way I'll win this worldwide lottery. 🚨 Spoiler Alert 🚨: I won. I will soon be the owner of this "slay" collab...well my daughter will. A few takeaways: 1. 𝐖𝐈𝐍𝐍𝐈𝐍𝐆 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐟𝐞𝐞𝐥𝐬 𝐠𝐨𝐨𝐝. The attachment shows my, "IT'S YOURS," email notification. How can we help our customers/fans feel the thrill of winning? Think bigger than winning games...think about the feeling of winning the moment with your kid, winning the day against frustration, etc. 2. 𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄 𝐟𝐞𝐞𝐥𝐬 𝐬𝐩𝐞𝐜𝐢𝐚𝐥. Sometimes we want to be a part of something and feel that common, shared experience. Other times, we want to feel a little unique and special. Many people have Stanley cups, only some people will have this collab version. Chewy has been delighting customers with surprise custom pet gifts (e.g. a painting of a deceased pet). For our loyal customers/fans, how can we create special VIP, exclusive experiences and offerings for them? Those priceless offerings that aren't readily available to just everyone... These offerings can be quite simple such as special access or grand. Be creative. These moments can drive increased loyalty and become customer/fan lore. 3. 𝐅𝐀𝐈𝐑 𝐜𝐨𝐧𝐭𝐞𝐬𝐭𝐬 𝐟𝐞𝐞𝐥 𝐛𝐞𝐭𝐭𝐞𝐫. We've all been in a contest that feels rigged and/or people are exploiting the system. For example, when stadiums giveaway promotional bobbleheads or other limited edition collector items, people can lose their minds and become hoarders. This limits the number of fans receiving the item. How can we help our customers/fans feel like the experience is fair? Our world will always be constrained by limited time and resources, yet the options across all categories are ever-increasing. We need to make sure our brands/experiences grab peoples' attention and then hold it with great experiences. ❤️

We are so thrilled to partner with Stanley 1913 on the release of their collaboration with Olivia Rodrigo. Two powerhouse fandoms coming together in perfect harmony. 🎶 The launch is live now. Enter here->  https://lnkd.in/gwgcTuSG

It's official! Stanley x Olivia Rodrigo will be launching 7/9 at 9 AM (PT)/12 PM (ET)! https://lnkd.in/guEvbNAz We will be launching this in the US, Canada, UK, Australia and in Brazil, links below: US - https://lnkd.in/guEvbNAz Canada - https://lnkd.in/gWjY3rJW Australia - https://lnkd.in/gwX5T-gY UK - https://lnkd.in/gmeP9xiF Brazil - https://lnkd.in/gSbUytsm Stanley 1913 EQL Interscope Records

When we calculate the ROI of an in-demand product launch, all too often, we leave out a crucial piece of the equation — the human element. 💸 But just because it’s hard to calculate doesn’t mean it's not important — and substantial. Read more at the link in the comments ⬇ #commerce #fandom #passion

❌ Why leave revenue on the table? ✅ We’ve built a platform that makes it easy for brands to take a smarter approach to launches. ✅ Master and maximize ROI in your high-heat launches with EQL. Want to know what your potential ROI with EQL is? → https://lnkd.in/dmZaPTCg

This is what getting over 1,000,000 products into the hands of real fans has helped us learn. Explore the world of high-heat launches with EQL IQ. Insights you won't find anywhere else. → https://www.eql.com/iq #highheatlaunches #EQL #tech #bots