Enigma

Our Head of Performance, Christopher Stobbs recently shared insights in AdNews Australia on indie media agencies' adoption of output-based fee structures. He believes this approach aligns with client goals, fostering transparent partnerships focused on innovative, measurable results. We are guiding our performance-based clients towards this model, centring on their needs despite the lack of a one-size-fits-all solution. Check out the full article for more on Enigma’s perspective on output-based pitching.

Our Head of Data & Technology, Antonio Panuccio, recently shared his thoughts in Mumbrella's article on Google's decision to delay the phase-out of third-party cookies.    Antonio emphasised that consumers are demanding that brands continue investment, transparency, and implementation of privacy-respecting strategies and that this news shouldn’t dissuade organisations from continuing to invest in privacy-safe and signal-resilient ways of operating. Antonio also expressed hope for the ongoing development of Google's Privacy Sandbox initiative rather than letting the project simmer on the backburner.    Check out the full article for more on Enigma’s perspective on the news and the future of privacy in advertising.

🚀 We're thrilled to announce that we have 12 people from our team who have stepped up to the challenge and applied for the IMAA's Pitch-ella competition! 🎉 At Enigma, we believe in nurturing talent and fostering an environment where bold ideas can flourish. These 12 superstars are the true embodiment of our Enigma values, showing they are fiercely curious, brave-hearted and better together. A big congratulations to the IMAA - Independent Media Agencies Australia on launching this outstanding initiative and good luck to all participants. Noah Smith, Tracy-Lea Meyer, Poppy Rhodes, Tom McLoughlin, Sophie Rivers (Klecha), Courtney Birch, Olivia Sullivan, Grace Haddow, Sarah O'Toole, Joshua Richardson, Amelia Sultana, Maddy E.

Our Managing Director of Media Justin Ladmore and General Manager Amy Dascanio share their journey from rivals to friends in Mumbrella’s Dynamic Duos! With over 20 years side by side in media, Justin's visionary planning and Amy's pragmatic execution have fuelled their success at Enigma and beyond. Check out the article for some hilarious moments and insights from their journey!

Our General Manager of Media, Amy Dascanio, recently shared valuable insights in AdNews Australia State of the Market Report on Agency Outlook. Amy highlighted that agencies are required to adapt to current economic challenges, evolving media consumption, and martech advancements. With the rising trend of short-term gains and increased digital ad spend on performance-based strategies, brands must strike the right balance between immediate results and long-term strategic planning. 📈💡 #Marketing #BrandGrowth #DigitalAdvertising #Martech #AdNews

Justin Ladmore is out of jail!   A huge thanks for all the generous donations and to all of the adland legends who were locked up last week.    Enigma raised $6,225 which contributed to a total of $120,000 to raise awareness for breaking the cycle of youth incarceration.   Did you know: • 8,982 young people aged 10-17 were under youth justice supervision during the year in Australia (AIHW, 2023) • Whilst First Nations people represent only 4% of Australian population, 57% of young people in detention are First Nations young people (AIHW, 2024) • Imprisoning young people causes a 'revolving door' of incarceration with 85% returning within 12 months when released from sentenced detention (AIHW, 2023) • It costs over $1 million per year, per young person in prison in NSW (NSW Parliament, 2023) https://lnkd.in/gj6fiuzn Sam Buchanan - MAICD, JP, Jessica Bray, Ori Gold, Trent McMillan, Stephen Hunt, Tiffany Damm

Yesterday six of our media superstars attended the JCDecaux Fundamentals Course. The team have come back informed, excited, and as passionate as ever about Out of Home. Special shoutout to Courtney Birch and Madeleine Turner who took home the top 2 prizes for the day!   A big thank you to JCDecaux Australia.  Morgan Hannaford, Gemma Reynolds, Ryan McGoldrick

Yesterday six of our media superstars attended the JCDecaux Fundamentals Course. The team have come back informed, excited, and as passionate as ever about Out of Home. Special shoutout to Courtney Birch and Madeleine Turner who took home the top 2 prizes for the day!   A big thank you to JCDecaux Australia.  Morgan Hannaford, Gemma Reynolds, Ryan McGoldrick

Justin Ladmore IS GOING TO JAIL! Please help bail out our MD of Enigma Media whilst raising funds and awareness to break the cycle of youth incarceration. On the 27th of June, Justin is taking part in UnLtd's Adland Bail Out. He will be handing over his mobile phone, put in overalls, fingerprinted, interrogated and lined-up before sleeping on the cold hard floors of a prison cell. In order for him to be released the next morning, he needs to raise $1,250 bail and needs your help! Please support Justin to help raise some much-needed funds and awareness to help keep kids out of jail. All donations are tax deductible. Thank you for your generosity! Please bail Justin out / donate here: https://lnkd.in/gPQt3VEn  

Lee Liversedge has now joined us as Creative Director Brand, Property and Place. Lee brings over 25 years of creative agency experience, working with the world's most iconic brands including Google, Amex and British Airways. His extensive expertise spans dozens of placemaking strategies and large-scale, multi-sensory brand experiences. Lee's passion and deep understanding of brand and human-centred design will drive innovative and impactful results for our clients- we are thrilled to have you onboard, Lee!