Edelman

After picking up the Platinum SABRE for Best In Show at the Asia-Pacific SABRE Awards 2024, our team in India has taken the top spot on PRovoke Media's Global Leaderboard this week, with our campaign for PepsiCo being named the #1 Campaign in the World at the Global SABRE Awards 2024.

What makes employees trust their employers? According to our 2024 Trust Barometer Special Report: Trust at Work, optimism plays a key role. The data shows that employees who feel optimistic about their future are significantly more likely to recommend their organization to others ( 21 pts) and express a desire to stay for the long term ( 16 pts) compared to those who are not optimistic. This data highlights the importance of fostering a positive outlook in the workplace. When employees believe in a brighter future, they’re more engaged, loyal, and willing to advocate for their organization. Download the full report for more findings: https://edl.mn/4fkWD0U

Our people are sharing what citizenship at Edelman means to them—from DEIB initiatives to community engagement. Their voices reflect our commitment to creating a positive global impact at every level. Dive into these insights and learn more in our recently launched 2024 Global Citizenship Report: https://edl.mn/4hwILCw

At Edelman, we’re committed to empowering the next generation of leaders. Last week, our Global Leadership Academy brought together diverse talent from around the world to learn, grow, and inspire one another. Through hands-on sessions in AI, leadership development, and client strategy, our people are equipped to lead with purpose and impact. Here’s a look inside our Academy! Learn more about careers at Edelman: https://edl.mn/4eeQ1jB

In the first episode of The TrustMakers’ 2024 U.S. election series, Joe Vogel, a member of Maryland’s House of Delegates, talks with Amanda Edelman, COO of Edelman’s Gen Z Lab, about young voters’ views of government. As a member of Gen Z himself, Delegate Vogel has perspective on what matters most to America’s youngest voting bloc this election season. “Young people do not want the toxic divisive policies. They want solutions to the challenges they’re facing," he says. Listen here: https://edl.mn/3NTY1eQ

In a recent article by Vogue Business, Julian Payne, Global Chair of Risk and Crisis, shares his expertise on managing brand risks in the evolving world of online streaming. As streamers attract millions with unfiltered, real-time content, they offer brands unparalleled access to highly engaged audiences. However, it brings with it significant challenges, requiring careful vetting, alignment of values, and proactive risk strategies. Julian highlights the importance of strong brand-creator partnerships founded on shared values, supported by thorough vetting and a thoughtful response to crises. Read the full article here: https://edl.mn/3C56NV0

Curious about Gen Z's eating habits? Last week, Jess Xu, Senior Strategist and NY Gen Z Lab Ambassador, participated in an Ad Age roundtable with members other members of Gen Z to hear what snacks they love, the restaurants they follow, how they shop for groceries, and what all of this means for marketers. Click here to watch the roundtable: https://edl.mn/4fmkeOA

We won Bronze Strategy Online PR Agency of the Year! Huge congratulations to our talented team and amazing clients – we are proud to create meaningful work together. Edelman Canada a remporté le Bronze au concours Agence de RP de l’année par Strategy ! Félicitations à nos talentueuses équipes et merci à nos incroyables clients – cette distinction reflète le travail important que nous accomplissons ensemble.

The NAACP has unveiled its new #KeepAdvancing campaign, a bold approach to driving civic engagement and Black equity. Designed to reignite the movement for social justice, this campaign draws momentum from the power of Blackout Tuesday. We are proud to have served as the creative partner for this campaign, working alongside Eleanor Films, the first and only Black woman-owned production company in the U.S. and the UK, to bring the work to life. Read more about the work in Ad Age: https://edl.mn/3YGVbAm

Introducing our 2024 Global Citizenship Report, "Engaging Partnerships, Empowering Impact." By fostering strong partnerships with local organizations, businesses, community leaders, and internally across the company, we create a powerful network that amplifies our efforts and resources. Through these engagements, we effectively address challenges, create sustainable solutions, and make a lasting impact that resonates within the communities we serve. Download the report to learn more: https://edl.mn/3NMgGJJ