DataSauce

How did we turn Grapeful from just another brand to customers’ new best friend re: all things vino? 🍷 In our latest case study, we break down how we applied robust CRM strategies to take Grapeful up a notch — and within 90 days, securing results like: 🥂 168.2% increase in eDM campaign revenue, 🥂 77.45% increase in Klaviyo attributed revenue, 🥂 105.4% increase in segment of engaged contacts, and more… To engage every customer at every stage of their Grapeful journey (*whether a novice recreational wine drinker, or your neighbourhood connoisseur), we introduced seven advanced automated flows. High-converting ones, like replenishment and cross-sell, and even window shopping automations. Alongside personalisation and smart segmentation, this strategy was a game-changer 💥 We tell-all here: https://lnkd.in/gYkgai76 

Last month, one of our clients joined Chemist Warehouse at an activation event. And we’re taking this opportunity to 1️⃣ Celebrate it, and 2️⃣ make an official introduction. Meet Rhinomed Limited 🤝 Or as you’d likely recognise them at your local chemist, Mute Snoring. But Rhinomed’s known for heaps of their other products too, including a recently launched Mouth Tape 💤 All perfect solutions for your home’s notoriously loud snorer (*and yes, this might refer to you too) We love working with brands that bring humour and innovation together. Rhinomed’s the perfect example of that, with cheeky lines of brand copy like: “Divorce lawyers hate us.” and “Sometimes it makes sense to keep your mouth shut.” — which has obviously made content creation, eDM designs and ads extra fun for us 😛 tl;dr? Whether you’re in it for better sleep, better breathing, or saving your relationship, Rhinomed has got you covered. 🌙 Stay tuned for more as we help Rhinomed take their digital marketing to the next level! Thank you as well to Xavier Verhoeven, Mandy Johnson and Asti Burford for our partnership so far.

It’s the biggest day of the YEAR 🥳 Because we're officially two years old 🎯 From a mere idea in 2021, it’s CRAZY to think about how quickly Sticki has established itself as brands’ go-to creator and influencer marketing agency. ⏳ Over the past two years, we’ve dipped our toes into each and every niche – now able to call some of the world’s largest brands our BFFs. So, we’re extending the biggest ever THANK YOU 💙 To all our brand and agency partners, clients, creators, friends and family — for joining us on this journey which has brought to life some of the best collabs that TikTok, Instagram and YouTube have ever seen. We’ve officially completed over 200 campaigns across 100 leading brands, with over 2500 creators activated (incl. many of Australia’s most beloved influencers) 🎥 And we're not planning on stopping soon.

And this goes for content on both TikTok and Instagram 🚨 If you don't want to run the risk of your crucial content getting blocked by in-app elements, check out Sticki's blog post (https://lnkd.in/ghuFESPG) for some must-know pointers and Safe Zone hacks... As well as a template we share with clients as a general rule of thumb 🧠 You'd be surprised how many brands out there still fall short in this department 😪

👟 It’s time to lace up! Following back-to-back sell out years, we’re stoked to be working with Allie Natoli and IMG to bring you The Great Ocean Road Running Festival again 🏃♂️ And yep, registrations are officially OPEN! Per early numbers, we’re foreseeing that tickets (for all events) are 100% going to go fast. Like all the runners that have signed up thus far 😛 Whether you’re up for a marathon or a casual 6km, or even just a family-friendly 1.5km run, this is your chance to run along Australia’s most breathtaking coastline 🌊 Ready to smash some big goals in 2025 whilst soaking up views like this? Get in quick — and mark your calendars for 17th and 18th May 2025 🗓 🎟 Tickets available here: https://lnkd.in/gEFfvPt

As the old adage (almost) goes: Team work (theoretically) makes the dream work. Except sometimes it can be a nightmare. I’m of the opinion that team work only works if you *really* get each other — which sets the stage for something we’ve been cooking up at DataSauce and Sticki for a while now. And as of last week, it’s been put into practice. 📝 Introducing: USER GUIDES 📝 Which you can think of as an instruction sheet or “how-to” manual that unpacks the inner workings of every person on our team. Like MBTIs or Enneagram types, except on steroids and tailored to our workplace. Each user guide delves into a set of questions, including: ⭐️ Your strengths and core values. ⭐️ Preferred style of comms (incl. briefs, feedback, training) ⭐️ Things at work that motivate and energise you. ⭐️ Things you find challenging that might hinder your best work. ⭐️ Do Not Disturb. How can others tell you’re in focus mode? ⭐️ Best ways to support you on rough days. More than just a silly little personality quiz, user guides are part of our commitment to better collaboration, both cross-squads and cross-agency. Because the sad reality is: I cannot read minds. I am a mediocre communicator at best (*working on this), and I struggle to grasp that people don’t always feel the way I do. But much like a cheat sheet, these make sure that when it’s time for team work, we’re coming in correct — right person, right time, right place, right words 💯 It’s recognising that all individuals operate differently, creating a space where everyone has the best odds to thrive and contribute their best. 🗣️ Special shoutout to Will Blazey, Laurence Heffernan, Siann Nutting, Shai Roitman and Bridget Stapledon for championing this. Not to be overzealous, but I already feel more seen, heard, understood and understanding 😛

One of the most exhilarating aspects of working with influencers is how we become one degree of separation closer to some of our favourite creators ⭐ For instance, our office has had heaps of lunch-time chats about Christian Petracca’s TikTok recipes loooooong before this campaign, so a collab with him may or may not have involved some giggling and kicking of our feet. 🤝 In partnership with Dairy Farmers, this campaign centred around introducing their latest culinary innovation: the Sour Cream Squeeze Pouch. Say goodbye to chunky full-sized tubs (esp. when you only need a small amount!), and hello to sour cream in all-new, BETTER packaging. Why? Ease of use, less waste, added convenience, and no dirty spoons 🥄 Just good ol’ sour cream topped over anything you fancy. For @christianpetracca_5 (on TikTok), Dairy Farmers’ new product means levelling up his Chipotle Chicken Quesadillas 🌮 And for us? This means spectacular content, spectacular meal inspo, and another spectacular partnership... Which you can enjoy below ⬇️

Enjoyed our recent Meta intel? Sweet.🚨We have MORE! 🚨 We covered Meta’s essential updates and newest attribution models a few weeks ago. But because it’s always happening at Meta, we’ve gotten enough info to whip up yet another guide 💥 This time, we tackle a whole new suite of optimisation opportunities that cover analytics integrations, value-based targeting, and Conversion Value Rules to help define target audiences based on YOUR business’ gals in particular. Be the first out of your competitors to trial these brand new levers that can be pulled within Meta’s Ads Manager itself, to get the biggest bang for your buck. 💙 We introduce them all in here (https://lnkd.in/gRSPEaPP), and special shoutout to our spectacular rep Lucinda for keeping us in the loop, in real-time. You’ll find a summary in the tile attached. But if you’d like an expert to chat through which of these would level up your account most, get in touch with us for a complementary discovery call 📞

Look, don’t get us wrong. We love our clients. But sometimes, it’s hard to concentrate when you’re drooling whilst building out ads for a collab like THIS 🍫 Introducing, for a limited time only, a GODIVA Australia x Tokyo Lamington crossover episode — where Belgian truffle meets Lamington. Comprising 3️⃣ flavours to delight in, explore now to enjoy: 🤤 Traditional Truffle Lamington 🤤 Dark Buttercream Truffle Lamington 🤤 The OG Lamington (*raspberry jam, vanilla cream, chocolate sauce, shredded coconut) Available both online and in-store, this partnership box can be purchased at all GODIVA Chocolate retail locations across Melbourne, Sydney and Canberra, and Tokyo Lamington’s locations in Sydney and Melbourne 🇦🇺 Special mention to Marta Skrabacz at GODIVA for the endless opportunities we get to run campaigns like these, and we cannot wait for more together 🧡

Art and wine truly is a pairing as perfect as a crisp Chardonnay on a summer afternoon ☀️ Whether it’s the rich tones of a full-bodied red or intricate brushstrokes of paint on canvas, both invite you to slow down, appreciate details, and enjoy life’s pleasures with all five senses. In this week’s content feature with ZILZIE WINES PTY LTD, an Aussie family-owned winery with rich heritage and commitment to sustainability, we bring you one of our most beautiful pieces of storytelling yet. After all, this entire campaign centred around showcasing life… Just topped off with a little glass of wine to level up these everyday pleasures even further 🥂 🎨 If you haven’t seen the work of @joshdeaneofficial (on Instagram), allow us to make the very first introduction. It’s no surprise that Josh was able to produce such a masterpiece UGC, given that he’s practically an artist, a maker, a creator by trade. With so much more where this came from, keep your eyes peeled for a case study to come — A Zilzie Wines edition.