ICYMI: the latest work from Clemenger BBDO tackling climate misinformation 🍪🌏 🤳 #NewsJacker #ClemengerBBDOAustralia #CreativityIsAlwaysTheAnswer
Did you know that 42% of Australians express scepticism towards climate change, a direct result of the information they receive through digital media and algorithms... This month, we partnered with the Australian Youth Climate Coalition and Zee Feed to launch NewsJacker, a provocative website that arms the younger generation with a tool to break climate sceptics out of their misinformation echo chambers. Read more (or hack a climate sceptic) here: https://lnkd.in/g4_DMaas