Want to know how you can elevate your advertising and marketing campaigns toward human attention? Amplified Intelligence are the leader in the research and measurement for human attention in media. Providing software solutions to help you predict, plan, trade and verify your advertising. For more information about how you can capture the right attention that delivers real results visit https://lnkd.in/gx-esqk #amplifiedintelligence #attentioneconomy #advertisingandmarketing
Amplified Intelligence
Advertising Services
Adelaide, South Australia 3,645 followers
The leader in research, measurement & software solutions for human attention in media. Predict, plan, trade & verify.
About us
Amplified Intelligence is the global leader in the research and measurement of human attention. The company’s world-leading research and pioneering AI-powered technology enables the production of planning and verification platforms that help brands and agencies run more efficient, impactful and successful ad campaigns.
- Website
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https://linktr.ee/amplifiedintelligence
External link for Amplified Intelligence
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Adelaide, South Australia
- Type
- Privately Held
- Specialties
- SaaS Services, Media Planning Software, Attention Measurement, Artificial Intelligence, and Research
Locations
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Primary
109 Grote St
Adelaide, South Australia 5000, AU
Employees at Amplified Intelligence
Updates
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📣 Calling all media and marketing professionals 📣 If you're looking to level-up your media measurement knowledge and gain a deeper understanding of how attention data can be utilised in your day to day media and creative workflows, then the Mastering Modern Media in the Attention Economy course could be perfect for you. Brought to you by WARC and created by Karen Nelson-Field PhD, you’ll be exposed to the practices and methodologies of how real human attention data can help you elevate your strategies. If you're interested, register for the informative pre-course webinar to discover more. #AmplifiedIntelligence #WARC #MarketingEffectiveness
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In the latest episode of #MediaOutlier, Amplified Intelligence's EVP Global Partnerships Alex Khan discusses how brands and agencies are utilising attention metrics and eye-tracking technology to enhance business outcomes. Watch the episode in full here #amplifiedintelligence #attentionmetrics #attentionmeasurement
𝐀𝐝𝐬 𝐭𝐡𝐚𝐭 𝐂𝐚𝐩𝐭𝐢𝐯𝐚𝐭𝐞, 𝐂𝐨𝐧𝐯𝐞𝐫𝐭. Traditional metrics only tell part of the story. Reach, impressions, CPM—they're crucial but incomplete. Can you link true campaign cost and long-term sales uplift to your activity? If not, you’re missing out on the whole picture. Human attention is precious and scarce. People's focus is constantly shifting. Half the time, ads aren’t seen at all. Distracting feeds worsen this issue. Make informed media spend decisions. Boost your creative output. Transform your campaign strategy. In our third episode of #MediaOutlier, we explore how brands and agencies are leveraging attention metrics and eye-tracking technologies to drive better business outcomes. 🎙️𝗪𝗮𝘁𝗰𝗵 𝗻𝗼𝘄: https://lnkd.in/eq_UnuWM 🎙️ In this episode: Fabiano Madonna, Digital Analytics Manager, Publicis Media Alex Khan, Executive Vice President Global Partnerships & Strategy at Amplified Intelligence Alex Cheeseman, Head of Enterprise, UK, at Outbrain Marc Guldimann, Founder & CEO, Adelaide Metrics Tristan Webster, Chief Product Officer at TVision Tom Barbour, Group Digital Director at GumGum Gabriel Ali, Digital Director at GumGum Don't forget to click below to subscribe to the Official 'Media Outlier' YouTube Channel: https://lnkd.in/eUBuyzNA Please help us share the word! ▶ 𝐇𝐈𝐓 ‘𝐑𝐄𝐏𝐎𝐒𝐓’ - *without* adding a comment (the LinkedIn algorithm prefers that)
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Want to be able to optimise live campaigns using human attention data to increase performance? attentionPROVE features market-leading insights that allow you to truly level up your ad strategies based on how and where humans are viewing your ads. Discover more about the world's leading self-service human attention measurement product 👉 https://lnkd.in/gAFkPMAV #amplifiedintelligence #attentionmetrics #advertisingeffectiveness
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“Not only is this decision unsurprising, but it also doesn’t change the current path of media measurement evolution. Focus has long been shifting towards attention as a key metric for understanding what was seen, not simply observed – and it’s going to keep moving that way." Amplified Intelligence CEO Karen Nelson-Field PhD shares her thoughts on Google's recent decision to keep third party cookies in this industry roundup from TechRound. #amplifiedintelligence #thirdpartycookies #attentionmetrics
Experts Share Reaction On Google Keeping Third Party Cookies After All - TechRound
https://techround.co.uk
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Was honoured to be invited to contribute to the on/off cookies deprecation conversation and what that means for attention measurement. https://lnkd.in/dBJA6yY7
Experts Share Reaction On Google Keeping Third Party Cookies After All - TechRound
https://techround.co.uk
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In her latest WARC column, Karen Nelson-Field PhD shares findings from research conducted with Pinterest that highlights the value of Passive Attention and its role in achieving business outcomes. Discover more here #amplifiedintelligence #marketingeffectiveness #warc
Attention Applied: Harnessing the combined power of active and passive attention to drive business outcomes | WARC
warc.com
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Amplified Intelligence's latest study in-partnership with Yahoo and Omnicom Media Group dives deep into how different factors like devices, publishers, ad formats, and brand size impact consumer attention. Find out more about the attentive power of CTV and the importance of effective branding in achieving business and campaign outcomes. https://lnkd.in/e2GEECvY #amplifiedintelligence #attentionmetrics #advertisingeffectiveness
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On the lookout for your next great career opportunity? Amplified Intelligence are looking to further strengthen our incredible development team with two new positions now available. Apply today! https://lnkd.in/gnXnnYpP #amplifiedintelligence #softwareengineeringjobs #datasciencejobs
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Amplified Intelligence CEO Karen Nelson-Field PhD joins an all star lineup at this year's SXSW Sydney. Running between October 14th to 20th, the event features an action packed schedule including talks, shows, workshops and networking with thousands of innovators and creatives from across the globe. Discover more about the lineup and schedule here https://lnkd.in/giVFzEvP #amplifiedintelligence #attentionmetrics #sxsw2024
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