Boody® is on a mission to make everyday essentials that not only feel good but make you feeeeel good. How do we achieve this, you ask? Our hero fabric is bamboo viscose. We weave this into every collection we make. It’s softer than cotton and uses less water than traditional fabrics, which is why we’re ranked in the top 5% of B Corps globally.
We started with underwear and have expanded into a considered wardrobe of everyday essentials, with the goal to help you create a comfy capsule.
Some things in life are non-negotiable. Like underwear. That's why we're on a mission to craft the ultimate undies: no frills, just supreme softness and at limited cost to the environment. Honoured to be named a The Australian Financial Review Sustainabiliy leader this year! 🌏
Very proud to share that Boody has been recognised as one of Australia’s leaders in sustainability.
The Australian Financial Review annual Sustainability Leaders list celebrates Australian companies that are making real progress in tackling sustainability challenges — and delivering business value along the way.
Well done team Boody 👏
Shaun Greenblo
Our Managing Director, Shaun Greenblo recently sat down with Inside Retail Australia to discuss the strides we're making to become the Official Underwear of the Entire Planet.
From going global to obsessing over data, we're leaving no stone unturned. With key partners like Shopify, we're leveraging insights to make informed decisions in every corner of the globe.
Ready to dive into our story? Click the link: https://lnkd.in/gKnZv5ei
Today on International Women's Day, we wanted to take a moment to highlight the things that we are doing, big and small to increase our positive impact on those who identify as women and girls now and into the future.
💚 Supporting women and girls experiencing domestic violence
This week, with our partners at Thread Together, we marked the installation of the 100th capsule wardrobe in domestic violence shelters across Sydney, with plans now underway to roll out the next 100. Women and girls often flee dangerous situations with nothing more than the clothes on their back, giving them access to choose clean, new clothing is an essential step in restoring their sense of self and the confidence they need to move forwards, at a time when choice has been taken away from them for so long. You can learn more about this initiative and the impact it is having on women in the video attached.
✨ Advocating for change in media standards
Talking to our customers in a way that promotes a positive dialogue with their bodies has always been at the heart of our brand. This year we have been vocal and action orientated about how the dangerous stereotypes of women in adverts (particularly underwear adverts) and the media impact women and girls. Our most recent campaign "Make Yourself Comfortable" started some big conversations, with both out of home advertising operators and the ad standards regulators. Thank you team, The Hallway for helping bring this to life.
🏀 Fighting period poverty
Access to sanitary protection is a fundamental human right and yet 1 in 5 Australians who menstruate are being forced to "improvise" keeping them from work and school every month. Last month, we partnered with the WNBL to firstly raise awareness for this issue through their players and annual charity round and also donated 1,000 pairs of period undies to those in need.
💕 Supporting women experiencing breast cancer
Our partnership with McGrath Foundation entered it's third year, not just raising funds for McGrath nurses and Susan G Kohman with our limited edition collection but working hand in hand with them to develop a post-surgery product to better support women impacted by breast cancer in their most challenging physical time.
#InternationalWomensDay
We're excited to announce our partnership with Auckland City Mission - Te Tāpui Atawhai and Online Distribution to give back in a big way! Together, we're making a difference by donating several pallets of Boody, a donation totalling to 4260 units, aimed at supporting those in need within our New Zealand community. ✨
What makes this collaboration even more special is the generosity of our partners at Online Distribution. They've graciously offered to pick, pack, and transport the donation for free, showcasing their commitment to making a positive impact alongside us. 🚚
A huge thank you to everyone involved in making this possible. Your support and generosity are truly making a difference in the lives of others.
#Boody#OnlineDistributionServices#AucklandCityMission#GivingBack#CommunitySupport
Come to SXSW Sydney with us!
We're honoured to be playing host to such an innovative festival in our hometown of Sydney 🌏💚
The line up of creatives, talent and forward-thinking leaders is truly inspiring. We encourage anyone who can to check it out.
If you've seen the awesome volunteer team powered by Boody drop your photos in our comments below!
#SXSWSYDNEY
We are passionate about building a community of like-minded sustainability lead brands and the friendship between Banish and Boody has been flourishing.
Led by Lottie Dalziel we got to see what goes into an afternoon down at BRAD - sorting, shredding, and cranking! Stay tuned for the outcome of what become 🌏💚
A big thank you to the team at Boody for coming in and helping us out BRAD on Wednesday afternoon. The team were helping us shred, sort and sculpt some of our new refillable BRAD pens.
Such a fun way to get out of the office, get the blood pumping and learn about recycling!
#corporatevolunteering#recycling#recycle
The backend of our business is constantly working to keep our machine humming in harmony.
As such, it was an honour to have Gonzalo Manuel Quevedo, our own Data and Insights Manager being invited as a Keynote Speaker at Lexer's event last Month.
De-bunking common retail myths, Gonzalo shed some light on Boody's approach to navigating the upcoming retail season as optimally as possible 🌏💚🌱
To mark the last week of Boody Cares September - our month long team culture initiative - we got very creative and participated in a life drawing class! 🖼️
Benefits of life drawing ✍️
✨ Promotes observation skills
✨ Encourages being in the moment
✨ A fun way to unwind
Shoutout to Natalie F, our Wholesale Customer Success Consultant who picked up life drawing as a hobby and, is now our in-house art instructor!
Here’s a snippet of our night 👏🏼
We've long advocated for our brand's sustainable practices and products, but this time we decided to celebrate why our customers keep coming back - the comfort.
Our latest brand campaign invites you to demand more from your underwear drawer and to truly "Make Yourself Comfortable".
Continuously proud of team Boody and our products!
