BMF Australia

Alongside the team at Afterpay and Initiative, our 'Afterpay where you wouldn't Believe' campaign took home the Mumbrella Award for Data-Driven Marketing, and we couldn't be more stoked. A huge congratulations to everyone involved 🌟

She's THE Best of the Best in our eyes. Congratulations Georgia Suttie for making #3 on B&T's The Best Creative Agency Growth Chiefs List. "Georgia Suttie has led new business for BMF Australia. The former professional tennis coach held creative roles at DDB, Mojo and Grey Advertising, before working as marketing and operations director at TrinityP3 for around 15 years. Recently, BMF won creative duties for drinks and hospitality Endeavour Group, whose brands include Dan Murphy’s and BWS.   "It also picked up Tennis Australia and won plaudits for its ‘Come Down To Air’ work for Tourism Tasmania... Suttie knows the ins and outs of the new biz game like few others."

Welcome to BMF Stephen de Wolf. We're so excited to announce the appointment of award-winning creative leader, Stephen de Wolf, as our new Chief Creative Officer. Speaking of the appointment, BMF CEO, Stephen McArdle says: “Wolfie's creative track record is eye-wateringly good, he holds the respect of the very best agency and client leaders globally and, most importantly, he is an incredibly lovely, considered human – and at BMF that’s means everything. “Beyond that, Wolfie’s experience developing tech-enabled, immersive brand experiences before they were even-a-thing, was incredibly impressive. When you couple that with his effortless ability to lead big blue-chip businesses in some of the toughest categories in the country, such as retail and financial services, you have someone who’s pretty handy to have around. And, if that wasn’t enough, Wolfie’s experience and reputation in Melbourne is a wonderful asset in helping super-charge BMF’s renewed ambitions in that market.”

We're so chuffed to lead the Australian Effie Awards shortlist with 16 nominations across five campaigns and four incredible clients: Tourism Tasmania, ALDI Stores Australia, Tennis Australia, and Afterpay. A big BMFing thank you to our Cheeky, Gutsy, and Humble BMFers for making work that works, and to our smart, brave, and kind clients for trusting us with your brands.

"The verdict: A brand that knows its audience. Fun and quirky, and will resonate with shoppers." Thanks Mumbrella, Phil Watson and Carolina Domínguez for the epic review of our ALDI Core campaign with ALDI Stores Australia and Ogilvy PR Australia.

Our incredible Chief Strategy Officer Christina Aventi featuring on Gruen last night.

Our Chief Innovation Officer, Tara Mckenty, took to the D&AD stage to reveal - for the very first time - data from D&AD Awards entrants, highlighting why diverse experiences can give teams a competitive advantage. Her presentation was a powerful reminder of the strength found in diversity.

Working with batyr on the ‘Going Beyond Polite Responses’ campaign for youth mental health was a privilege. “We want young Australians to look beyond the 'I'm goods' and the 'Not bads' and read the fine print on their feelings.” – Harry Stanford   https://lnkd.in/gzmTWPVH

A massive congratulations to our wonderful Chief Strategy Officer, Christina Aventi, for being named one of the best of the best Creative Strategists in the biz by B&T. Incredibly well deserved! https://lnkd.in/gBkCvTy4

A salute to all those who ALDI and everything that makes them #ALDIcore