303 MullenLowe

303 MullenLowe's René Migliore reflects on day 2 discussions at AWARD's This Way Up about the crucial relationship between agency and decision makers: "Removing layers and making space in agencies for those close relationships between client decision makers and agency idea makers, is critical and leads to exceptional outcomes." Another outstanding day. Read more here https://lnkd.in/gH-cPXvD

"Businesses turn to creative agencies for the answers to big problems, but our power is in the process of finding answers....in not knowing the answers but knowing how to get to them. It takes practice, messiness, and a shared belief from a team to make great creative solutions." 303 MullenLowe's René Migliore and Advertising Council Australia's Melissa Vella reflect on key insights from Day 1 of AWARD's This Way Up Festival in this piece https://lnkd.in/ghNQsgNt

Welcome Lucas Faim! Great to have you on the team - and part of 303 MullenLowe's push to have deep and diverse skills across multiple disciplines.

Why is using humour considered so courageous when it just makes good business sense?   In The Growth Agenda published in The Australian today, 303 MullenLowe Sydney's Chief Strategy Officer Jody Elston adds to the evidence that Australia’s cultural bias for humour translates into effectiveness. She has undertaken a new audit of the Effie Australia case history database over five years and reveals more than half of the winning cases use humour. Read the piece here: https://lnkd.in/ghKwXKtd   #Createunfairadvantage #303MullenLowe #AdvertisingCouncilAustralia #effieAustralia #TheGrowthAgenda #TheAustralian

It only counts if it works. That’s why effectiveness is so close to our hearts at 303 MullenLowe and why we’re super chuffed to have FOUR Finalists in the 2024 Effie Awards.   Firstly, for our long-standing client Budget Direct who over six years has bravely battled consumer apathy with humour and achieved record growth through the ‘Insurance Solved’ brand platform. We are thrilled to be a finalist in Long Term Effects and the only finalist in Brand Value.    Secondly for Cancer Institute NSW and our ‘Arrows’ campaign for Skin Protection where we are finalists in Positive Change and Insights & Strategic Thinking. Fighting the invisible threat of UV to save lives is no mean feat.  Congrats to our incredible partners Jonathan Kerr (JK) Warren Marsh Katie L. Matt Clarke Cam Sugden – for your support and commitment to creativity driving big business effects.   And of course, our 303ers Bart Pawlak Adam Whitehead Jody Elston Joanna Gray Ben Glasson Jonathon Bates Rachel Devine Skye Lanser who we couldn’t be more proud of.   #createunfairadvantage #effiefinalists #303MullenLowe #AdvertisingCouncilAustralia

Our Chief Strategy Officer Jody Elston was invited to speak at Sydney's first Strat Chats which is bringing together the strategy neighbourhood. Her observation that “time and investment spent illuminating the real problem to solve is often overlooked and undervalued" provoked some deep thinking. Thank you also to Joseph Smeaton who spoke about how to inspire company culture with brand strategy and to Jacqueline Witts and her team for a wonderful event and initiative!

Proud to announce that 303 MullenLowe has been officially accredited by the Advertising Council Australia. Part of a rigorous evaluation, accreditation demonstrates 303 MullenLowe's commitment to continuous support, growth and innovation, and ongoing professional standards. A great initiative by ACA to ensure ad industry governance. 

It's a Long List of incredible female leaders showing the strength of our industry - and we're proud that three of our own are included. 303 MullenLowe's formidable leaders Sydney CEO Joanna Gray, Sydney CSO Jody Elston and Sydney MD Karen Coleman are listed among the best Australian women working in advertising, marketing, and media in Australia and New Zealand as picked by B&T. Special shout out to our sister agency Mediahub's Sue Squillace and Linda Fagerlund for also being named among the best.

The 2024 Oasis Ball was quite a night for the team at 303 MullenLowe! Not only was the Powerballin’ campaign for Lotterywest a big star of the night winning Best of Year awards in three categories, but our own Rebecca Di Pardo took out this year's Supernova, an award given to young talent judged to be future industry leaders. She follows in the footsteps of other previous 303 MullenLowe Supernova winners Kylie Macey and Eloise Cribb. Congrats to all.

“Having a clear vision for, and an understanding of how your brand connects with its target audience is the foundation for any organisation." 303 MullenLowe's Matt Oakley talks about the agency's new brand strategy role with Netball WA. Congratulations team! https://lnkd.in/ecSCPjbj