Smarter Ecommerce (smec)

Work hard, party hard. 𝘀𝗺𝗲𝗰'𝘀 𝘀𝘂𝗺𝗺𝗲𝗿-𝗽𝗮𝗿𝘁𝘆 𝟮𝟬𝟮𝟰 𝘄𝗮𝘀 𝗮𝗻 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲 𝗯𝗹𝗮𝘀𝘁! 🔥 From SUP and spike ball to waterskiing and volleyball, there was fun to be had for everyone. 😎 🔥 The hottest fire performance there is ️ ⚽️ Live screenings of the European Championship matches  🍹 Refreshments straight from our very own cocktail bar  🍖 A delicious BBQ 🎧 Hot tracks by our DJ who kept the party going A huge thank you to everyone who came out and made the night unforgettable! Let's make the next summer party even more EPIC! #smecsummerparty #summervibes #goodtimes #companyculture #teamspirit

There is a really cool feature in Performance Max that can not only boost the effectiveness of your campaigns but also dramatically impact your bottom line. Barely anyone talks about it (but we really think they should): What the fudge are 𝗣𝗮𝗴𝗲 𝗙𝗲𝗲𝗱𝘀 𝗶𝗻 𝗣𝗠𝗮𝘅? Page Feeds are a nifty way to streamline your ad campaigns by automatically generating ads based on your web content. But, as is so often the case with Performance Max, Google's automation can be a bit too much of a good thing. In case of Page Feeds, this comes in the form of … 𝗙𝗶𝗻𝗮𝗹 𝗨𝗥𝗟 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 This feature – turned ON by default – dynamically selects landing pages based on user queries. It saves you the hassle of manually choosing URLs (which is a good thing!) by automatically directing traffic to the most relevant pages (maybe less so.) Thing is, what it considers "relevant" can be a bit of a Russian roulette. Final URL Expansion has the nasty side-effect that it may very well direct traffic to pages that are not optimized for conversions or not aligned with your current marketing focus. So naturally, we found a cool way to circumvent this – A smarter approach: 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗔𝗜 𝗳𝗼𝗿 𝗣𝗮𝗴𝗲 𝗙𝗲𝗲𝗱𝘀 Instead of simply turning off Final URL Expansion and managing pages manually, we use a predictive AI model to score and optimize landing pages. This benefits you in multiple ways: • 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Our AI scores pages based on relevance, conversion potential, and performance, ensuring ads target high-potential pages. • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: AI insights then help you focus on landing pages that drive quality traffic and conversions. • 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗮𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁𝘀: We continuously monitor and adjust Page Feeds campaigns to ensure they stay relevant to current trends and goals. 𝗢𝗞, 𝗰𝗼𝗼𝗹, 𝗯𝘂𝘁 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗴𝗿𝗮𝗽𝗵 𝗯𝗲𝗹𝗼𝘄 𝗺𝗲𝗮𝗻? It shows the revenue development of a leading German online retailer before and after we implemented our predictive AI-driven Page Feeds strategy. Now, the thing to keep in mind is the 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 – after three weeks, they saw a 23% decrease in overall Search Impressions. 𝗕𝘂𝘁 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗶𝘁 𝗴𝗲𝘁𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝘀𝘄𝗲𝗲𝘁: in the same time period, their 𝗗𝗮𝗶𝗹𝘆 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝗮𝘄 𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗼𝗳 𝗼𝘃𝗲𝗿 𝟮𝟬%! 💸 𝗧𝗟;𝗗𝗥: Getting the most out of Page Feeds in PMax will help you – • Target your audience smarter. • Save money on less relevant ads. • Drive higher conversions. • ??? • Profits! Now, if you want to get a piece of that pie, don't be shy! We at Smarter Ecommerce are a bunch of smart pumpkins that specialize not only on optimizing your Page Feeds campaigns, but the entirely of your SEA setup. Give us a call: https://lnkd.in/diebnhRD #GoogleAds #PerformanceMax #DigitalMarketing #Ecommerce #PredictiveAI #PageFeeds

🐎 As powerful as Google's Performance Max is, it only and truly excels when it’s fueled with the right data diet. How can you cook up your critical business data, you ask? Out-of-the-box, PMax runs on historical sales data. Handy, sure—it highlights which products are popular. Perfect if you're targeting quick wins to boost your ROAS. 𝗕𝘂𝘁 𝘁𝗵𝗲𝗿𝗲'𝘀 𝗮 𝗰𝗮𝘁𝗰𝗵: PMax might get stuck on your current top-sellers, ignoring those hidden gems with potential. The fix? Feed PMax superior business data! So, what data does PMax crave? 𝗔𝗹𝗹 𝗼𝗳 𝗶𝘁! • 𝗙𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 is the fresh ingredient PMax thrives on. Think customer purchase history, browsing behavior, loyalty program insights—these details paint a clear picture of your ideal customer. But the data feast doesn't stop there. 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘁𝗵𝗲𝘀𝗲 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝘂𝗿𝘀𝗲𝘀: • 𝗦𝗲𝗰𝗼𝗻𝗱-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮: Collaborate with complementary businesses. Shared market research and customer surveys can deepen your understanding of your audience. • 𝗧𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮: Broader market insights, trends, and consumer behavior analyses. This is gold for seasonal campaigns and grasping general consumer patterns. 𝗕𝘆 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝘀𝗼𝘂𝗿𝗰𝗲𝘀, 𝘆𝗼𝘂: • Gain more control over PMax’s automation. Guide your campaigns towards the right audience, not just any audience. • Optimize your digital ad strategy. PMax works best when it understands your business and goals thoroughly. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿, historical data is just the appetizer. Feed PMax a rich data feast, and watch your campaigns sizzle! Curious about how this works in action? Try our Performance Max Insights tool to pinpoint improvement areas in your current setup. It's free! No strings attached. So don't miss out! https://lnkd.in/difihakp #GoogleAds #PerformanceMax #BusinessGrowth #PPC #DigitalMarketing #MarketingAutomation #AdCampaigns

💥 Hast du Bock, bei Österreichs zertifiziertem BEST PLACE TO WORK zu arbeiten? 💥 Wir sind auf der Suche nach motivierten Office Managers (m/w/x) für unser HQ in Linz! 𝗪𝗮𝘀 𝗱𝗶𝗰𝗵 𝗲𝗿𝘄𝗮𝗿𝘁𝗲𝘁: 🔹 Ein dynamisches und unterstützendes Arbeitsumfeld 🔹 Spannende Aufgaben in einem führenden E-Commerce-Unternehmen 🔹 Tolle Benefits und Entwicklungsmöglichkeiten 𝗪𝗮𝘀 𝘄𝗶𝗿 𝘀𝘂𝗰𝗵𝗲𝗻? 🧩 Du übernimmst die Büroorganisation, koordinierst Termine und unterstützt bei internen Events. 🧩 Du bist die zentrale Ansprechperson für administrative Aufgaben. 🧩 Du sorgst für einen reibungslosen Informationsfluss zwischen internen und externen Partnern. 🧩 Du bist in Englisch und Deutsch super kommunikativ. 𝗪𝗮𝘀 𝘄𝗶𝗿 𝗯𝗶𝗲𝘁𝗲𝗻! 🌟 Ein innovatives Arbeitsumfeld in einem weltweit führenden Ecommerce-Unternehmen. 🌟 Vielfältige Weiterbildungsmöglichkeiten und ein starkes Teamgefühl. 🌟 Attraktive Benefits wie Mitarbeiter-Events, Gesundheitsangebote und vieles mehr. Du bist organisiert, kommunikativ und hast Spaß daran, unser Office am Laufen zu halten? Dann bist du bei uns genau richtig! 𝗕𝗲𝘄𝗶𝗿𝗯 𝗱𝗶𝗰𝗵 𝗷𝗲𝘁𝘇𝘁 𝘂𝗻𝗱 𝘄𝗲𝗿𝗱𝗲 𝗧𝗲𝗶𝗹 𝘂𝗻𝘀𝗲𝗿𝗲𝘀 𝗘𝗣𝗜𝗖 𝗧𝗲𝗮𝗺𝘀:  👉 https://lnkd.in/dnhfZgyf) 𝗡𝗼𝗰𝗵 𝗶𝗺𝗺𝗲𝗿 𝗻𝗶𝗰𝗵𝘁 ü𝗯𝗲𝗿𝘇𝗲𝘂𝗴𝘁? Schau dir das Video an und finde heraus, was smec zu einem Great Place to Work Österreich macht. 😎 #Job #Karriere #OfficeManager #BestPlaceToWork #ECommerce #smec #WirStellenEin

Is your 𝐃𝐓𝐂 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 making the most out of PMax? Here's the winning playbook that took the Miami HEAT to new heights in the Google Ads championship: 🏀 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭: During the height of the NBA finals, the Miami HEAT leveraged its deep fan connection and unmatched game insights to stand out in the crowded DTC landscape. 🔄 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧: Using live data, they dynamically showcased player-specific products when fans were most excited to buy. 💡 𝐒𝐦𝐚𝐫𝐭 𝐛𝐮𝐧𝐝𝐥𝐢𝐧𝐠: They didn't just sell products; they strategically bundled items to make them irresistible, driving conversions. 🎯 𝐏𝐌𝐚𝐱 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: While PMax may not automatically recognize key moments out-of-the-box, the Miami HEAT made sure it did by strategically adjusting their campaigns to capture and convert fan excitement into sales when it mattered most. Want to know more about how the Miami HEAT rocked their performance both on and off the court? Our comprehensive case study dives into more detail: https://lnkd.in/dfRwzHrn 𝐁𝐮𝐭 𝐲𝐨𝐮 𝐝𝐨𝐧'𝐭 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐚𝐧 𝐍𝐁𝐀 𝐜𝐡𝐚𝐦𝐩𝐢𝐨𝐧 𝐭𝐨 𝐫𝐮𝐥𝐞 𝐭𝐡𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐩𝐥𝐚𝐲𝐢𝐧𝐠 𝐟𝐢𝐞𝐥𝐝𝐬! Check out Mike Ryan's most insightful Performance Max insights in a webinar that leading PPC experts say they recommend to their "friend's friends"! 𝐖𝐚𝐭𝐜𝐡 𝐢𝐭 𝐧𝐨𝐰 𝐨𝐧-𝐝𝐞𝐦𝐚𝐧𝐝: https://lnkd.in/dD4n4DGg #DTC #PMax #Ecommerce #DigitalMarketing #SportsMarketing #CustomerEngagement #SalesStrategy #MarketingSuccess

Merchant Center Next is in the middle of a wide-scale rollout. Let's discuss what this is, Google's selling points, our opinion, and key changes you need to know: 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗠𝗖 𝗡𝗲𝘅𝘁? This is Google's new gateway for the structured product data necessary to run Shopping and PMax campaigns, as well as Free Listings. It's also a hub of product-related insights and AI tools. Merchant Center Classic is a bit complicated, a bit antiquated, and not ideally suited to the AI-first future that Google envisions. MC Next is therefore a clean rebuild with a modular design. This allows different levels of complexity based on the user's needs. 𝗚𝗼𝗼𝗴𝗹𝗲'𝘀 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁𝘀 • Product Studio, an AI tool for image enhancement • automatically discover products form your site (no feed necessary) • edit product data directly in Merchant Center • simpler website verification and quicker, prioritized issue fixes • comprehensive performance insights and guidance on improvements • no changes to your existing setup 𝗢𝘂𝗿 𝘁𝗮𝗸𝗲 Nearly all these selling points already apply to Merchant Center Classic. We don't really see this migration as being about new features (yet), but rather a re-organization of Merchant Center – which is fine! This seems to be an effort on Google's part to make Merchant Center more accessible to the longtail of SMBs and would-be advertisers who were not previously selling through Google. However there is also no major downside for existing advertisers, and MC Next will improve over time. 𝟴 𝗸𝗲𝘆 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗸𝗻𝗼𝘄 1. Feeds are now called Data Sources. This term is more inclusive and helps support an umbrella of data sources including "Found By Google" (e.g. scraped from your website). 2. The modular design means some features like supplemental data sources (suppemental feeds) cannot be used until activating an "add-on" for that module. 3. Add-ons include dynamic remarketing status reports, Google Customer Reviews, Local Inventory, loyalty programs and more. 4. There is also a new API, the Merchant API, which follows a similar modular structure of sub-APIs 5. The migration is currently semi-voluntary. Some accounts have received notifications about auto-enrollment. However, you can still switch back and forth once enrolled. 6. This auto-enrollment is likely behind the rather large 𝟰𝟭% 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 we see in the chart below. The adoption would have been even higher, but we noticed that greater than 50% of MC Next accounts do not have products added yet, and these were disqualified from our analysis. 7. The global rollout will be complete in time for peak season (Q4). 8. There is no official news yet, but based on past experience, we don't expect a sunset for either the classic Merchant Center or the Content API for about 12 months after the rollout completion. For more data & commentary you won't get anywhere else, follow Smarter Ecommerce (smec)

𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: Have you streamlined your warehouse logistics with Performance Max yet? 𝗪𝗵𝗮𝘁? You didn't know you could 𝗱𝗼 𝘁𝗵𝗮𝘁? Here's how: When we partnered with LOOKFANTASTIC.COM to optimize their warehouse logistics, we not only helped them spend less on shipping but 𝗯𝗼𝗼𝘀𝘁𝗲𝗱 𝘁𝗵𝗲𝗶𝗿 𝗱𝗮𝗶𝗹𝘆 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗼 𝟭𝟵% in one key market in the process! 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻 𝗼𝗳 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝗲𝗱: · 𝗪𝗮𝗿𝗲𝗵𝗼𝘂𝘀𝗲 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: By providing Google with logistics data, we ensured the algorithm considered the most cost-efficient warehouses. · 𝗦𝗲𝗴𝗿𝗲𝗴𝗮𝘁𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Based on this data, products shipping from different locations were put into separate campaigns. Products from the UAE and UK distribution centers were placed in separate campaigns. · 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝘀𝗰𝗼𝗿𝗶𝗻𝗴: Products were scored and segmented based on their conversion potential and logistical efficiency. · 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀: Campaigns were tailored to promote products from the nearest and most efficient warehouse, reducing shipping times and costs. 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀: · 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗺𝗮𝗿𝗴𝗶𝗻𝘀: By minimizing logistics costs, we boosted the contribution margin. · 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: It ensured that high-margin products received the spotlight they deserved. · 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: The streamlined logistics paths resulted in faster deliveries and happier customers. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲? Catch Clemens Staudinger’s insights in our latest webinar and discover how you can apply these strategies to your campaigns. Watch now, on-demand, and unlock exclusive tips from the Google Ads playbook of one of the world's biggest e-commerce giants! 👉 https://lnkd.in/dhymvbds #GoogleAds #WarehouseOptimization #Ecommerce #PerformanceMax #DigitalMarketing #Logistics #smec #LOOKFANTASTIC

Struggling with ad automation and seeing mixed results? Then take a page from LOOKFANTASTIC.COM's profitable playbook! They tackled Performance Max's inefficiencies head-on and 𝐛𝐨𝐨𝐬𝐭𝐞𝐝 𝐭𝐡𝐞𝐢𝐫 𝐝𝐚𝐢𝐥𝐲 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 by 𝐮𝐧𝐩𝐫𝐞𝐜𝐞𝐝𝐞𝐧𝐭𝐞𝐝 𝟑𝟗% 𝐢𝐧 𝐭𝐡𝐞 𝐆𝐞𝐫𝐦𝐚𝐧 𝐦𝐚𝐫𝐤𝐞𝐭. Here's how they did it: · 𝐌𝐮𝐥𝐭𝐢-𝐝𝐢𝐦𝐞𝐧𝐬𝐢𝐨𝐧𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: By categorizing products based on strategic importance, LOOKFANTASTIC focused their budget on high-potential items. · 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Our software dynamically adjusted campaigns to reflect changes in product assortment and goals. · 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Fine-tuned control over ad performance allowed continuous optimization to hit their most strategic business goals! 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐚𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐥𝐢𝐤𝐞 𝐋𝐎𝐎𝐊𝐅𝐀𝐍𝐓𝐀𝐒𝐓𝐈𝐂? Dive into the full case study and see how you can learn from a market leaderachieve similar results. 📈 https://lnkd.in/dVYC_WDC … and a big shoutout to Cal Salvaggio and Robert Davis for their awesome performance marketing success story! #ecommerce #digitalmarketing #googleads #PMax #advertising #casestudy #LOOKFANTASTIC

Where are paid search advertisers giving Google the most money? We had a look at over €2 billion of ad spend to find out. 𝗞𝗲𝘆 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 Pmax takes the crown, capturing 64% of advertisers' wallets among the Big Three campaign types. A majority of PMax's budget was gained from Smart Shopping campaigns. Search campaigns continue growing in absolute terms, but are losing prominence to PMax & Shopping. • Search has contracted from 39% share of wallet to 21% • at an average quarterly growth rate of -.85%, or -3.8% Y/Y You could view this as a sign of weakness in Search, or a sign of how much appetite there is for product listing ads (Shopping & PMax). 𝗜𝘀 𝗣𝗠𝗮𝘅 𝗹𝗼𝘀𝗶𝗻𝗴 𝘀𝘁𝗲𝗮𝗺? Pmax has taken a lot of budget – and long-term this trend is likely to continue as Google encourages advertisers to voluntarily migrate Display campaigns and Dynamic Search Ads to PMax. Short-term, however, things look a bit different: Interestingly, PMax has flattened against Shopping in recent quarters, suggesting a stubborn core of Shopping die-hards. This happened once before in late 2022 and early 2023, but PMax resumed wallet growth after Google announced brand controls and search term reporting. According to The State of PPC 2024, two-thirds of respondents cited a lack of control in PMax as a challenge, and more than half struggled understanding how to improve performance. To stimulate further adoption, Google might need to once again make feature concessions. 𝗙𝗶𝗻𝗮𝗹 𝘄𝗼𝗿𝗱 PMax continues to be the dominant force in Google Ads, and while many felt the campaign type was released in a raw condition, that's no longer the case. Performance Max is a fully matured technology with a surprisingly complex array of features. Adoption levels are high enough that any first-mover advantage is gone. On the contrary: it is now a commoditized tool. Knowing that, it's more important than ever to use PMax in a way that is future-oriented for your business, and that operates smarter than the competition. We built technology specifically to solve those problems: https://lnkd.in/dYMt9V9j

Your marketing's headed for disaster without IT! 🚨 No, seriously. AI is dramatically changing the world the world of tech, and marketing needs to follow suit to stay efficient. In our newest episode of "Growing Ecommerce", Mike Ryan sat down with Jellyfish's Daniel Smulevich to dive deep into how the latest advancements in AI is impacting martech and how it's more critical than ever for marketing to find a common ground with IT. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆: • Shared roadmaps are crucial: The days of marketing creating a roadmap and seeking IT alignment later are over. Successful organizations now start with a shared roadmap that integrates marketing, IT, and legal from the get-go. • Tech alone isn't the differentiator: Having the latest CRM or analytics platform is the new normal. The real differentiator is how you use this tech, particularly in ingesting and leveraging first-party business data unique to your company. • Integrated strategies: With AI and advanced analytics, having siloed teams isn't sustainable. Integrated strategies where CMOs and CTOs work hand-in-hand are essential for thriving in today's market. 💡 𝗬𝗼𝘂𝗿 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Begin building a shared technology roadmap today. Engage your IT and legal teams early in the process. Ensure that your marketing strategies are supported by robust, integrated tech solutions that align with your business goals. 🔈 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲: Listen to the full episode with Daniel Smulevich and dive deeper into how IT and marketing can collaborate for success in the AI age. Don't let your marketing efforts fall behind – tune in now! 🔗 https://lnkd.in/dMknJuCt #AIinMarketing #DigitalTransformation #MarketingStrategy #FutureOfMarketing #DataDrivenMarketing