narrativio GmbH

🦛 It’s safe to say that Moo Deng, the baby pygmy hippo, has captured our hearts at narrativio. She might even become our unofficial mascot! Why Moo Deng, you ask? Just like Moo Deng, we're all about embracing curiosity, humor, and exploration in everything we do. We believe that great marketing should be about taking risks and having fun. It's about finding new ways to engage your audience, taking small steps that lead to big results, and having a sense of play in your approach. 🪄 💗 Moo Deng is a great example of how combining strategy and spontaneity is essential for success in marketing. Do you have a way of bringing a little 'Moo Deng' into your marketing? Let us know in the comments! 🐾 #MooDengInspiration

💡Light from a glowing glass bulb - how crazy is that? Just think, 144 years ago, the very first Edison Lamp Factory opened its doors in Harrison, New Jersey. And so the electrification of the world began! Thomas Edison's factory was the start of a new era of electricity, replacing old and inefficient lighting methods like gas and kerosene. 🌱 Today, we’re following a similar path, only this time, the shift is from fossil fuels to renewables. The opening of Edison's factory marked the beginning of an energy-conscious mindset, and we're still working on perfecting it as we innovate toward a cleaner, more sustainable future. So let's get inspired by Thomas Edison, who many called crazy for wanting to replace the steadfast candle with a glowing bulb. Let's continue to collaborate and encourage each other to innovate. It’s up to us to pursue a greener world. #energyevolution

🇩🇪 🇦🇹 🇨🇭 If you've lived in a German-speaking country then you've certainly had the pleasure of tasting the delicacy that is called "Butterbrot". Though it may simply be a piece of buttered bread, it still manages to hit the spot, whether it's topped with jam for breakfast or sliced cheese for dinner. 🥛 We marketers know that simplicity can be powerful, just think of the "Got Milk?" campaign. It wasn't flashy but still very effective. So on today's National Butterbrot Day, let’s remember that sometimes, your content, like a buttered slice of bread, doesn’t need to be complex to be great. 🍞🧈 #NationalButterbrotDay #BrandMessaging

🤖 How ChatGPT saved us over 180 hours of work (and priceless peace of mind) As a small marketing agency, we spend a lot of time polishing up our clients' LinkedIn posts for great quality. ✨ Sure, most time is spent on usual discussions about content and messaging, but in the past, a considerable amount of time was wasted on going back and forth on grammar fixes, catching typos, and cleaning up sentences. With over 20 posts a week, that meant a lot of small corrections, each taking about a minute to fix. Multiply that by four people that all had to detect the errors or simply had to browse through them in the comment section, and you get some serious time drain. 🕳 ➡️ Then ChatGPT came along. While it didn’t magically write the posts for us (as some would believe), we could let ChatGPT correct our final drafts for the grammar blunders, we would have needed another set of human eyes to detect. But how much time did this save us? Here’s the math: ➕ 20 posts per week ➕ 1-2 grammar tweaks per post ➕ Each tweak taking about 1 min for the team to browse, review and fix ⏳ This makes a net 2 hours per week and a total of 182 hours that we’ve saved from December 2022 onwards. But it’s not just about time saved - this has also spared us a lot of mental energy. 💢 Catching tiny mistakes over and over again can be exhausting, and now we can channel that focus into more creative, strategic work. Less draining corrections means more brainpower for the things that really matter. Thanks to ChatGPT, we can finally put the extra time to better use, like brainstorming the next great campaign. 🧠 #AI #ChatGPT #contentmarketing

Ever read a fascinating post and halfway through you realized that it’s actually an ad? It was famous Mad Men-era advertising exec Howard Gossage that first started this innovative marketing approach in the 1960s! Introducing quality copy for advertising, he was also nicknamed “The Socrates of San Francisco”. 🏛 Before Gossage, so pre-1960s, the hard-sell approach and scientific advertising dominated the media. If you weren’t told to “Act Fast!” or “Buy Now!”, then you were most likely told in a systemic, rational, and frankly boring, fashion why a company’s product is right for you.  And then, Howard Gossage entered the marketing world via an advertising agency run out of an old San Francisco firehouse. Though his ideas may be around 6 decades old, it can be beneficial to revisit them as they can provide inspiration. Here’s are some of his key contributions to marketing: 💃 Gossage saw ads as more than just a means to an end, the end being selling the product. He believed that advertisements can also be entertainment and that if they caught the audience’s attention by being amusing, it could successfully deliver a message. 📖 During a time when advertisers favored short, punchy slogans, Gossage used long-form copy. He filled is advertisements with wit and intelligence, connecting with the audience on a deeper level.  📣 Advertisement used to be all about reaching as many people as possible by trying to appeal to the masses. Gossage saw that engaging with smaller audiences, i.e. niches, could bring greater results since they felt more personally spoken to.  So the next time you feel your audience’s attention begin to wane, think of Gossage’s approach. Whether you’re crafting an ad, a social media post, or a content strategy, remember that it's not just about the sale—it's about making a connection. As we have learned from Gossage: when you truly engage your audience, the sales will follow. #KnowYourMarketingHistory #contentmarkting #marketing

Did you know that our beloved city of Vienna (that is known for its culture, history and quality of life) is also famous for its … trams? 🚋 Public transport is an important part of Vienna's cityscape and Wiener Linien can even call itself the reigning European tram champion. 🏆 To keep it that way, their pro tram operators Markus Chencinsky and Julia Parzer are soon heading to Frankfurt to defend their title in the 2024 European Tram Championships! From precision driving to Bim-bowling (yes, that’s a thing!), this unique event showcases the skills and fun behind public transport. This competition is more than just a good laugh - it’s a chance for European cities to benchmark their public transit systems and celebrate the hardworking individuals behind the scenes. 💪 Good luck to Markus and Julia from Wiener Linien from our side, may you bring home the gold once again! 🥇 PS: A Tram Championship sounds like something straight out of ESPN 8: The Ocho - the ultimate home for quirky competitions! Check out more niche sports here: https://lnkd.in/deQX7tJX #Vienna #TramChampionship #BimBowling

Today is World Cogeneration Day! It's the day when we celebrate the simultaneous production of electricity and useful heat from a single energy source. But what should make us feel joyful about this? Well, while traditional power plants release heat, the byproduct of electricity generation, into the environment, cogeneration systems capture and utilize it for heating buildings or even driving industrial processes. This makes cogeneration a lot more green than a classic power station. ♻️ ♾️ Traditional power plants have an efficiency rate between 30 to 50% while cogeneration systems can achieve levels up to 90%!  This means that less fuel is used to produce the same amount of energy, which reduces the overall environmental impact. Here's some real-life examples of how cogeneration can also be sustainable: 🇺🇸 The University of California, San Diego microgrid includes a cogeneration plant that runs on natural gas and is integrated with solar panels. This system provides electricity, heating, and cooling for the university campus and reduces the need of fossil fuels with the use of solar energy. 🇩🇰 Copenhagen’s District Heating System is also an excellent example of cogeneration. It incorporates cogeneration plants fueled by biomass and waste, heating almost all of the city’s buildings.  🇧🇪 Belgium has another example of innovation with the Roeselare Wastewater Treatment Plant where biogas is captured from sewage sludge and is used to power a cogeneration system. This generates electricity that is used on-site and the heat is used in the treatment process, rendering the plant energy self-sufficient.   Feel like celebrating cogeneration yet? We certainly do! 😉 #WorldCogenerationDay

🎤 So, what’s the deal with the Featured Section on LinkedIn? LinkedIn used to be so simple - just list your company’s name, what you do, maybe a logo if you’re feeling fancy, and that was it! But now they’ve got this ‘Featured Section.’ The pressure is now officially on because if you don’t have anything to feature, it’s like LinkedIn is basically saying, ‘What’s wrong with you? Are you even a real company?’ So now, you may ask yourself, ‘Is this like the company’s highlight reel? What do we put in there? Do we showcase our best blog post? Maybe that article where the CEO said something kinda smart?’ Don't know where to start? ✅ We've got the answers in our latest article. #linkedin #linkedinfeature #contentmarketing #marketing

You've been working on optimizing your B2B ads for a while now. You're even trying to follow the latest trends, like 🍏 Brat Girl Summer and Demure Girl Fall 🍂, but you're still not hitting those engagement numbers! What are you doing wrong? 😫 Luckily, MAGNA Global has come out with a study on B2B drivers of ad effectiveness. And here's what you might be doing wrong: 📹 𝗬𝗼𝘂'𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗳𝗼𝗿𝗺𝗮𝘁. Let's cut straight to the chase: video ads on LinkedIn are the most effective, with higher engagement and response rates compared to other formats like display ads. If you haven't already, it's time to invest more time (and money) into creating some video content. 🤡 𝗬𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂'𝗿𝗲 𝗳𝘂𝗻𝗻𝘆...𝗯𝘂𝘁 𝘆𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁. Many B2B campaigns fail when they try to incorporate humor, suggesting that it's either not the right approach, or that it's not delivered well. So, be careful when using humor. It can go very wrong when it's not done the right way. 🔊 𝗬𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗰𝗹𝗲𝗮𝗿 𝗲𝗻𝗼𝘂𝗴𝗵. It is vital for B2B ads to have a distinct message. This is also the most important factor in driving response according to the study. Your audience will certainly appreciate the precise communication. 🎨 𝗬𝗼𝘂'𝗿𝗲 𝗹𝗮𝗰𝗸𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆. Sure, clarity is super important, but creativity is also high in the ranks. B2B audiences apparently appreciate engaging and innovative content. So while you shouldn't force humor into your ads, make sure they still have a certain amount of originality and inventiveness to them. Want to read deeper into the key factors of B2B ad effectiveness? You can find the entire study here: https://lnkd.in/eyBfa3WK #B2Bmarketing #digitalmarketing #marketingtips

How many AI-generated posts have you read this week, just scrolling through LinkedIn? Was it 10 or rather 1000? The phrases “embark on a journey” and “thrilled to announce” are so overused nowadays that even when an actual person writes it, you want to pull your hair out. 💢 It gets so exhausting reading the same words over and over in different companies' posts. But how can you make sure to not sound too mechanical and machine-like? How do you go about finding your authentic voice? Well first step: uninstall ChatGPT. After you've done that, use our favorite strategies for writing great content: 📖 𝗗𝗼𝗻'𝘁 𝗯𝗲 𝗮𝗳𝗿𝗮𝗶𝗱 𝘁𝗼 𝘁𝗲𝗹𝗹 𝗮 𝘀𝘁𝗼𝗿𝘆. This is what will really make your audience connect with you and your brand. On a deeper level, we all want to be able to relate to each other as human beings. If you can do this with your audience then you are giving them a sense of community that will keep them coming back to your brand. Even better, they’ll want to share and comment on your post! 🔬 𝗔𝘃𝗼𝗶𝗱 𝘂𝘀𝗶𝗻𝗴 𝗷𝗮𝗿𝗴𝗼𝗻 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝘂𝗻𝗹𝗲𝘀𝘀 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗿𝗲𝗮𝗱𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗶𝘁. Nothing keeps your audience small like using terms only your employees grasp. Using technical wording can be alienating for those that don’t comprehend it, and if you want to grow your readership then it is wiser to use vocabulary that more can understand.  👯 𝗪𝗿𝗶𝘁𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝘀 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗮 𝗳𝗿𝗶𝗲𝗻𝗱. Instead of lecturing them about how great your brand is or how “thrilling” an event was, start your post off with a question. This will catch the reader’s attention and will make them think of an answer. Starting your post off with a funny anecdote or relating your post to something currently happening in the news (also known as newsjacking) will also keep your audience's eyes glued on your post. So are you using any of these tips already? Or do you have other ways to make your content sound more authentic? Let us know in the comments and share the wealth of knowledge. 😉 #findyourvoice #authenticwriting #marketingtips