Adverity

The right information enables marketers to allocate resources effectively, driving growth and achieving conversions. But... 📊🤔 How do you cut through the clutter? In this episode of The Undiscovered Metric, we talk to Jeffrey Coleman, Leader of Digital Marketing Science at Carters Inc. He shares how understanding your business model, leveraging cohort analyses, and focusing on key metrics like incremental return on ad spend (iROAS) can revolutionize your marketing strategy. Watch the full episode here: https://lnkd.in/eGeAxDAC

We're expecting... ✨ 👶 some great insights with our new podcast episode featuring Jeffrey Coleman at Carters Inc. In this episode of The Undiscovered Metric, Jeffrey Coleman, Leader of Digital Marketing Science at Carter’s, reveals how to cut through data noise and focus on key metrics like incremental return on ad spend (iROAS). Learn how understanding your business model and knowing your customers can revolutionize your marketing strategy. 📈 Learn more here: https://lnkd.in/eeQpqDXR Watch the full episode here: https://lnkd.in/eGeAxDAC

Happy #FeatureFriday! You made it to the end of the week... 🙌 This week we are highlighting Adverity's Match & Map enrichment. This feature enables you to effortlessly create new columns in your dataset using reference or look-up tables. 🗂️✨ This can help ensure consistency across multiple datasets and comply with wider company standards. Want to learn more? View the full guide here: https://lnkd.in/eeTjDE2H

We're making a splash this summer. ☀️ 🌊 Excited to share our latest success story with Bluefin SUP. Through partnering with Adverity, Bluefin saved over 400 hours a year thanks to automated data collection and harmonization tools. They consolidated 10 pages of BigQuery reports by unifying retail data across social platforms and eCommerce marketplaces, ensuring improved campaign performance transparency. Now, all key data is easily accessible to stakeholders in all retail brands. Increased confidence and efficiency in performance reporting? Say less 😎 See how Bluefin is spending more time in the water, and less in their data processes here: https://lnkd.in/esqqNRPX

We're using the "B" word...Budget 😰 Throughout the last decade, the marketing industry has evolved with a focus on the cost-per-acquisition metric to measure the effectiveness of campaigns. However, budget utilization is also crucial for efficiently optimizing resources, and marketing scripts are playing an ever-more important role in targeting customers with the right messaging across various channels. In our latest episode of The Undiscovered Metric, David Bushell, Director at AdGrow, shares his tips and tricks for optimizing your business with your metrics. 📊 Check out our latest conversation: 🎥 Watch the full episode: https://lnkd.in/eVYc5BjY 📝 Read the latest blog: https://lnkd.in/eNVDYKez

Marketing budget. Let's talk about it...🫢 👀 Ever feel like your marketing dollars disappear without clear insights? You can gain clarity and optimize your spending by tracking the right cost metrics. These metrics reveal how much you spend to achieve specific goals and help boost your ROI. Here are the key cost metrics to keep an eye on 👁 : 🔵 Cost Per Lead (CPL): Measures how much you spend to generate a single lead. 🔵 Cost Per Click (CPC): Shows the cost of each click on your ads. 🔵 Cost Per Impression (CPM): Calculates the cost per thousand ad impressions. 🔵 Customer Acquisition Cost (CAC): Tracks the total cost of acquiring a new customer. 🔵 Return on Investment (ROI): Assesses the profitability of your marketing campaigns. Understanding and tracking these metrics can transform your marketing strategy, ensuring you spend wisely and maximize your returns. Learn more with Lillian Johnson here: https://lnkd.in/e-kMUmrY

You know what day it is 😉. Here is this week's #FeatureFriday... Have you heard of our Smart Naming Convention enrichment? This feature detects your naming patterns and alerts you to inconsistencies, ensuring top-notch data quality. 🌟 Ready to unlock improved data quality? We've got the key 🔑. See how it works, and view the full guide here: https://lnkd.in/e3HFPena #DataQuality #MarketingAnalytics

It's summer, and we've been soaking up the sun at our company party! 🌞 Swipe to see the highlights.➡️

Ready to uncover the magic in your metrics? ✨ 🔮 ✨ We've got your back. In our latest episode of The Undiscovered Metric, David Bushell, Director at AdGrow, shares his tips and tricks for optimizing your business with your metrics. 📊 Level-up with us in our latest conversation: 🎥 Watch the full episode: https://lnkd.in/eVYc5BjY 📝 Read the latest blog: https://lnkd.in/eNVDYKez

Let's be real....🤖 👀 Artificial intelligence (AI) is more than just hype. It's changing the game. Our CEO, Alexander Igelsböck, spoke with Media Makers Meet - Mx3 at Cannes Lions 2024 to discuss how AI is moving beyond hype to practical applications and its transformative role. Ready to learn more? 🫣 See Mx3's latest article here: https://lnkd.in/eA8NTxxX Stay tuned with us to stay ahead in the ever-changing digital landscape. 🤜 💥 🤛 #CannesLions2024 #genai #marketinganalytics