Introducing Our Latest Campaign: "Commute" Our current campaign, “Commute”, is a solution-oriented story for on-the-go individuals. Featuring a mix of AlphaTauri garments, this collection is designed for easy movement, ample storage, and unpredictable weather – perfect for the modern commuter. In this campaign, we’ve partnered with electric bicycle manufacturer Desiknio to bring functionality to iconic NYC locations. Born on the bustling streets of Granada, Desiknio shares AlphaTauri’s values and passion for providing technology-forward products with a focus on design and quality. Stay tuned for more updates and check out the full story https://win.gs/3MOnJ4a #AlphaTauri #Desiknio #FunctionalFashion
Info
AlphaTauri was founded in 2016 and is a stand-alone fashion brand born out of Red Bull that offers innovative fashion technologies integrated with high-quality and uniquely designed styles. The brand combines textile innovations, purposeful design and premium materials to add value to both body and mind. What makes AlphaTauri unique is the combination of: Innovation and purposeful design, Pioneering technologies, Premium fabrics and materials.
- Website
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https://alphatauri.com
Externer Link zu AlphaTauri
- Branche
- Bekleidung & Mode
- Größe
- 51–200 Beschäftigte
- Hauptsitz
- Salzburg
- Art
- Privatunternehmen
- Gegründet
- 2016
- Spezialgebiete
- Fashion und Ready-to-wear
Orte
Beschäftigte von AlphaTauri
Updates
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September is shaping up to be a month to remember as we celebrate tennis and fashion. Take a look at our fashion recap of a fantastic day at the US Open, where we took to the court in the city that never sleeps, dressing our friends of the brand before heading out for an unforgettable evening of tennis in style. Thanks to these inspiring people for joining us: Will Claye - Professional triple and long jumper Serge Ngoma - New York Red Bulls soccer player Jeff Provenzano - Professional skydiver Evy Leibfarth - Professional slalom canoeist Chris Matthews (Lethal Shooter) - NBA Shooting Coach Jess Val Ortiz - Content Creator Amanda Drewes - Actress #AlphaTauri #FunctionalFashionByRedBull
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We are thrilled to announce professional tennis player Joël Schwärzler, one of Austria's biggest prospects, as a global Brand Ambassador. Joël played in AlphaTauri for the first time at the ATP Challenger in Tulln last week. Joël made his ATP main draw debut this year at the Generali Open in Kitzbühel and has been climbing the ATP rankings after securing his first Challenger Title earlier this year. #AlphaTauri #FunctionalFashionByRedBull Photo Credit On Court: Sportmediapics/Manfred Binder Photo Credit Lifestyle: Philipp Carl Riedl
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From the deepest forests of Sweden to sunny Qatar... We are happy to be the Official Clothing Partner of the Fédération Internationale de l'Automobile. The FIA team wears our products at all races, in various weather conditions. This collaboration updates the wardrobe of the motorsport elite and introduces a new standard for style and convenience within the global motorsport community. We are proud of this partnership and look forward to the upcoming races. #AlphaTauri #FunctionalFashionByRedBull
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Introducing Mercurius, a collection inspired by enigmatic darkness. AlphaTauri's AW24 collection finds inspiration in the principles of conceptual art, utilizing the concepts of light absorption and reflection to craft a distinctive vision across this season's designs. Discover more about Mercurius here: https://win.gs/3YP8KhH #AlphaTauri #FitsBodyAndMind #FashionByRedBull
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Great talks, exciting menswear, and amazing partners! For the 3rd time, AlphaTauri is attending the Chicago Collective Menswear trade show with M5 Showroom to present the upcoming #SS25 Collection. Looking forward to the next season with our friends from Nordstrom & Garmany of Red Bank and Michael Allen's of Portland #AlphaTauri #FitsBodyAndMind #FashionByRedBull
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As the tennis season is in full swing, we are proud to be featured alongside the rising star of the ATP tennis tour, Joel Schwärzler. You can read the full article here: https://lnkd.in/dA-rXy2D #AlphaTauri #FunctionalFashionByRedBull #FitsBodyAndMind
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Fashion on the Pitch We are thrilled to have dressed the TV hosts of ServusTV for their record-breaking transmission of the European Championship; with 122 hours of live transmission, 6.2 million Austrians watched ServusTV, and there were 13 million views on ServusTV On. But that's not all. Our partnership with ServusTV extends beyond soccer. We are also dressing their hosts for various motorsport and tennis tournaments, adding our brand's unique style to multiple top-tier sporting events. #AlphaTauri #FunctionalFashionByRedBull #FitsBodyAndMind
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AlphaTauri x Will Claye We proudly collaborated with professional triple and long jumper Will Claye on bringing his vision to life: A custom capsule collection exclusive to his fellow Red Bull athletes, adorned with an emotional message. Check out the story behind our collaboration with Will Claye and the inspiration behind the message here https://win.gs/3XTZSGQ #AlphaTauri #FunctionalFashionByRedBull #FitsBodyAndMind
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A Weekend of Motorsport Celebration in Austria The thrill and excitement of Formula 1 graced Austria this past weekend, as the iconic Red Bull Ring I Projekt Spielberg hosted yet another unforgettable race. Onsite, we dressed the hosts and our incredible athletes. Every moment was a testament to the dedication and passion that fuels our brand. We're proud to be part of such an exhilarating and inspiring event. Here's to the teams, the fans, and everyone who made this weekend an extraordinary celebration of motorsport! #AlphaTauri #FunctionalFashionByRedBull #FitsBodyAndMind