Sergio Grinbaum

Where should a Latin American business owner start or focus its advertisement strategy? Most @iVirtual customers are from Latin America, and one ordinary coincidence is that the majority lack an advertising budget. Therefore, we recommend starting in the lower part of the sales funnel and displaying ads in the Google #SERP (Search Engine Results Page). Why Google and not Bing? I recommend starting with Google SERP because it has more than 90% of the search market share. Why Google SERPs over other ad placements? Google SERPs are a direct line to active demand, reaching potential customers who are actively seeking your products. Thus, they are a strategic choice for your advertising focus. What type of Google ads? Two types of Google Ads are available in Google SERP: 1️⃣ Text Ads with Extensions. Always configure all the assets possible. 2️⃣ Shopping Ads created from an online store catalog through Google Merchant Center. What is your strategy? Share your experience in the comments.

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Let's raise our standards if we want to win BIG. 3 days ago, Colombia's National Football Team lost the Copa America final. While many people and media are proud of the 2nd place we achieved, I'm not. In my opinion, the times when a 2nd place was an "achievement" for this country and its players are long behind us. It's not enough to win random games against good teams; we must demand championships because we have the talent, the resources, and the potential to be the best. Settling for less is not an option. In business, the same principle applies. Don't settle for small wins. Celebrate your progress, but always strive for the top spot. Winning big requires vision, persistence, and a commitment to excellence. Demand the best from yourself and your team. Set your sights high, and never settle for second place. #Entrepreneurship #Leadership #Teamwork

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Powered by You CX series is a new space where industry leaders meet and share important information about the BPO industry, trends, challenges and how Concentrix LATAM can be your ally to implement business solutions that take your brand to the next level! Join us on July 17th to learn about #DigitalTransformation where Cristian Andrés García Zapata and Nathalia Ruiz Vásquez will share how companies can use digitalization to their advantage!

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