Facebook & Instagram

Pricing: Free to install. Additional charges may apply.
Rating: 4.1 (5,792)
Developer: Meta

The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.

Get shop insights, including best performing products and top tagged content
Help drive better ad performance by setting up a conversion pixel
Easily set up your shop with a one-time account connection
Sell from one inventory that automatically syncs to your shop
Get email and live chat support from Meta

Highlights: Popular with businesses in Singapore; Use directly in Shopify admin

Targeting

Audience segments, Lookalike audiences, Custom audiences, Demographic, Device, Event-based, Keyword, Platform, Product category, AI targeting, Retargeting

Campaign management

AI optimization, Automated campaigns, Bid optimization, AI copywriting, AI images and video, Social media, Website, Shoppable videos, Video ads, Influencers and affiliates, Pixel management

Performance analytics

A/B testing, Performance tracking, Ad spend, Engagement metrics, ROI analysis, Click-through rates, Conversion tracking, Cost per acquisition, Dashboards, Demographic analysis

Listing management

Product feed, Product sync, Product selection, Offer sync

Order management

Order approval, Unified dashboard, Inventory sync

Launched

October 4, 2018

Languages

English, Czech, Danish, German, Spanish, Finnish, French, Italian, Japanese, Korean, Norwegian (Bokmål), Dutch, Polish, Portuguese (Brazil), Portuguese (Portugal), Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified), and Chinese (Traditional)

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

All charges are billed in USD.

Reviews (5,792)

Overall rating

4.1

Counts per rating level

64% of ratings are 5 stars
3.7K
14% of ratings are 4 stars
822
5% of ratings are 3 stars
289
2% of ratings are 2 stars
112
15% of ratings are 1 stars
872

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100 reviews and a 4.0 overall rating.

Feedback submitted

Merchants highly value this app for boosting business visibility and engagement through easy product syncing and direct social media purchases. Key features include a simple setup and the ability to reach a global audience, enhancing social credibility. The app is user-friendly, with quick issue resolution and excellent customer service, making it essential for improving the shopping experience and expanding market presence.

July 15, 2024

Nice to have a free app that helps with social media advertising but would love more features in shopify

Nutrition Education Store

United States

Over 3 years using the app

August 6, 2024

finally after months and months of trying everything to sort an issue not allowing me to use this feature I was miraculously today shown that my shop was approved what a relief

Penelope Made This

Canada

About 2 years using the app

July 28, 2024

The Facebook & Instagram app enable worldwide connection to my target business audience. Using the tools within this help enhance and solidify my growing business daily. Being a small business, or rather the small fish in a big pond, the ongoing support of such a platform app is truly welcomed.

The Fur Baby

Australia

Almost 2 years using the app