نبذة عني
I am a digital marketing professional with over 15 years of experience in leading and…
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TI Marketing Solutions
Will AI replace marketers? This might be the thought on many marketers' minds now with the current advances in tools like ChatGPT and Google Gemini 🤖 While some of these rapid advancements in AI may raise questions, the truth is more complex. AI can automate tasks and crunch data, but it can’t replace the creativity, emotional intelligence, and strategic thinking marketers bring. We look at how AI and human skills intersect in the future of marketing, how this collaboration will shape the industry, and why marketers are still irreplaceable. Read more here: techinformed.co/3XnvfYv #AI #marketing #FutureOfWork #creativity #automation #MarketingAI
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Objective Platform
Cookies or no cookies, the digital landscape will continue 𝘁𝗼 𝘀𝗵𝗶𝗳𝘁 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗽𝗿𝗶𝘃𝗮𝗰𝘆-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗺𝗼𝗱𝗲𝗹𝘀. 👀 Compared to last year, more marketers are exploring solutions by adopting marketing mix modelling. The percentage of marketers who are not yet using but are considering MMM has risen from 𝟮𝟳.𝟰% 𝗶𝗻 𝟮𝟬𝟮𝟯 to 𝟰𝟰.𝟳% 𝗶𝗻 𝟮𝟬𝟮𝟰—a significant increase of 17.3%. Econometrics (MMM) is gaining attention as marketers seek to demonstrate the 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗼𝗳 𝗯𝗼𝘁𝗵 𝘀𝗵𝗼𝗿𝘁 𝗮𝗻𝗱 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗺𝗲𝗱𝗶𝗮 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀. Proving the efficiency of brand investment is crucial, especially in a challenging economic climate where businesses aim for quick returns. However, experienced marketers understand that 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱-𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 are equally important for overall success. Pete Markey, CMO at Boots UK, emphasises econometrics as a key tool to measure the combined effectiveness of different channels: "𝘌𝘤𝘰𝘯𝘰𝘮𝘦𝘵𝘳𝘪𝘤𝘴 𝘥𝘰𝘯𝘦 𝘸𝘦𝘭𝘭 𝘪𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘸𝘢𝘺 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘺𝘰𝘶𝘳 𝘣𝘢𝘴𝘦 𝘭𝘦𝘷𝘦𝘭 𝘰𝘧 𝘣𝘳𝘢𝘯𝘥 𝘩𝘦𝘢𝘭𝘵𝘩 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘶𝘯𝘥𝘦𝘳𝘱𝘪𝘯𝘴 𝘪𝘵." With our 𝗧𝗼𝘁𝗮𝗹 𝗘𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗳 𝗠𝗲𝗱𝗶𝗮 dashboard, you can do exactly that: identify which channels are better for immediate results and which are better for brand building. Learn more about it here 👉 https://hubs.li/Q02KbpLK0 #ObjectivePlatform #MarketingMixModelling #BrandBuilding #LongTermInvestments Marketing Week
١ تعليق واحد -
bluedot agency
🚀 Stay Ahead by Adapting to Changing Consumer Behaviors! 🌟 From digital transformation to sustainability, discover strategies that resonate with evolving consumer preferences 📊 Read the full article for insights: https://lnkd.in/dgcUMyB6 📖 #bluedotagency #creativeperformance #digitalmarketing
أعضاء آخرون يحملون اسم Mazen Mroueh
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Mazen Mroueh
Partner at World Gate Capital
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Mazen K. Mroueh
Structural Engineer | Civil and Environmental Engineer | Civil Site Engineer | Project Planning & Management | Structural Drafter
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Mazen Mroueh
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Mazen Mroueh
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4 أخرى باسمMazen Mroueh على LinkedIn
استعرض الأعضاء الآخرين الذين يحملون اسم Mazen Mroueh