Sojern

Success in travel marketing starts with the right partner. At Sojern, we pride ourselves on our customers' achievements, harnessing the power of targeted advertising to connect with audiences effectively. Discover how we can elevate your marketing strategy. https://sojern.cc/43opo89 #CustomerSuccess #MarketingAutomation #TravelTech

Happy National Intern Day! Today, we celebrate the incredible contributions of our interns who bring fresh perspectives, innovative ideas, and boundless energy to our teams. Thank you Penjani Banda, Jennifer Ogbebor, and Kyla Reed, for your commitment and enthusiasm. We are excited to see all the amazing things you will achieve! #NationalInternDay #EmergingTalent #FutureLeaders

We're committed to helping you prove the impact of your digital marketing with our comprehensive Economic Impact Reporting for destinations. Thanks to our partnership with Azira, we now provide foot traffic attribution, offering even deeper insights into your campaign's effectiveness. “Our partnership with Azira unlocks the ability to add location data into this reporting. We can see the number of arrivals in a given destination and tie it back to travelers exposed to that destination’s ads. Seeing the total number of visitors gives DMOs a more complete picture of campaign ROI and economic impact. We’re especially excited that our customers can now, using this location data, see post-impression in-destination foot-traffic attribution on their CTV campaigns.” - Kurt Weinsheimer, Chief Product Officer at Sojern Learn more about our partnership with Azira: https://sojern.cc/3WlKIHY #DestinationMarketing #TravelTech #DigitalMarketing

With a potential TikTok ban looming, travel marketers across the globe are contemplating the loss of access to the platform’s one billion monthly active users. Our latest blog guides you through effective measures for maximizing your travel marketing efforts on Facebook and Instagram and helps you restrategize for a potential TikTok-free future. Discover how you can take proactive steps while staying agile with TikTok developments: https://sojern.cc/3VL05JX

For many LGBTQ travelers, safety remains a top concern, especially when visiting new destinations. Our latest blog explores how to support LGBTQ inclusivity within your destination. By prioritizing safety and inclusivity, you can build trust with LGBTQ travelers and demonstrate your commitment to creating a safe and welcoming environment for all visitors. Are you ready to make your destination more inclusive? Learn how: https://sojern.cc/4d3XHVN #LGBTQTravel #DestinationMarketing #DiversityandInclusion

Join Stephanie Dunford, our senior sales director for destinations, at the Destinations International Annual Convention, as she provides insights to help you find and engage travelers looking for safe, accessible destinations. 📅 July 18 | 2:00 pm – 2:15 pm 📍JW Marriott & Tampa Marriott Water Street | Tampa, FL | Stage YELLOW Ahead of the event, discover how our accessibility audiences can help you promote safe and accessible experiences at your destination: https://sojern.cc/4bzQ2xe #AccessibleTravel #Global #DestinationMarketing

As TikTok's fate hangs in the balance, travel marketers are anticipating shifts in their digital marketing strategies and wondering what's next for their travel marketing efforts Our answer? Diversification. By diversifying and optimizing your existing platforms in your strategy, you can explore new ways to connect with travelers. Our latest blog shows you how you can leverage Facebook and Instagram to boost your reach and engagement: https://sojern.cc/3VOSMkj #MultichannelMarketing #TravelTech #Meta

Stephanie Dunford, our senior sales director for destinations, will take the stage at this year’s Destinations International Annual Convention, for a Flashes of Brilliance microsession: Reach Travelers Looking for Safe & Accessible Travel Experiences. You’ve done the work to make your destination accessible, let’s discuss how to reach the right travelers looking for those experiences. 📅 July 18 | 2:00 pm – 2:15 pm 📍JW Marriott & Tampa Marriott Water Street | Tampa, FL | Stage YELLOW In the meantime, discover how our accessibility audiences can help you promote safe and accessible experiences at your destination: https://sojern.cc/4bzQ2xe #AccessibleTravel #Global #DestinationMarketing

🌟News Alert!📢 We’re excited to announce our new partnership with Visual Matrix! Together, we’re bringing you cutting-edge solutions designed to elevate your guest experience and revolutionize your direct bookings. With Visual Matrix's advanced property management system and our Guest Experience Solutions, you can now effortlessly find, attract, convert, and engage with guests throughout their travel journey. You’ll be able to harness real-time data to deliver personalized service and ensure your guests get the seamless experience that will keep them coming back! Get ready for next-level guest experiences! Sign up here: https://lnkd.in/eWYTvXNv Read more about the partnership here: https://sojern.cc/4cLAPdo #DigitalSolutions #Partnership #Hoteliers

We teamed up with Mews for an insightful mini webinar guide to help hoteliers drive direct bookings, elevate profitability, and increase customer loyalty. Maurizio Zaccagnino, hotel operations manager at The Good Hotel shares: “We’ve been a Sojern customer since 2021 and we’re seeing a lot of direct bookings, which is about 20% of bookings now done directly. This also helps us pay less commission, increase our margins, and cultivate a better relationship with our guests.” Watch the webinar here: https://sojern.cc/3zllkuf